Social networks play a key role in shaping human behavior and outcomes. Research shows that individuals influence and are influenced by their social networks. Networks can spread emotions and behaviors through interconnection. Understanding social networks could inform public policy by revealing how small interventions may have large effects through network transmission. Further research is needed to better understand how values interact with different types of social networks and how to effectively impact networks to drive social change.
Small Worlds of Ambridge: Power, Networks & Actants Nicola Headlam
Seeking to explore the ways in which multi-dimensional power may be deployed within a spatially defined place needs an interrogation of place-based statecraft. The paper presents some of the forms of capital in play in Ambridge mapped using Social Network Analysis (SNA) It argues that the extant matriarchal structure of Aldridges/Archers can be challenged by Kinship structures emphasising the weak ties, or hinges between the major cliques/clans and that within the knowledge economy Ed's multiple contractual connections make him 'King of Ambridge'
Community Evolution in the Digital Space and Creation of SocialInformation C...Saptarshi Ghosh
A social homogeneous group can be formed irrespective to geo-spatial contiguity and research reveals that interaction through online communication fosters social behaviours like teamwork, ties, bonding and trust building as well as community building.
Small Worlds of Ambridge: Power, Networks & Actants Nicola Headlam
Seeking to explore the ways in which multi-dimensional power may be deployed within a spatially defined place needs an interrogation of place-based statecraft. The paper presents some of the forms of capital in play in Ambridge mapped using Social Network Analysis (SNA) It argues that the extant matriarchal structure of Aldridges/Archers can be challenged by Kinship structures emphasising the weak ties, or hinges between the major cliques/clans and that within the knowledge economy Ed's multiple contractual connections make him 'King of Ambridge'
Community Evolution in the Digital Space and Creation of SocialInformation C...Saptarshi Ghosh
A social homogeneous group can be formed irrespective to geo-spatial contiguity and research reveals that interaction through online communication fosters social behaviours like teamwork, ties, bonding and trust building as well as community building.
Internet and Society: Politics And Democracy 2009James Stewart
Lecture Slides for Internet and Society course and the University of Edinburgh on the topic of the the internet, mobiles, computing and practice and theorisation of politics and democracy
Network Society: A Presentation to the CMI Guernseyguernseywebdesign
Introducing the concepts of network society to the Guernsey branch of the Chartered Management Institue.
Case study led with an emphasis on convergent technologies presented in a case study format.
Analysing Social, Cultural and Economic aspects of evolving technologies.
Blocked by YouTube - Unseen digital intermediation for social imaginaries in ...University of Sydney
YouTube is one of the most globally utilised online content sharing sites, enabling new commercial enterprise, education opportunities and facilities for vernacular creativity (Burgess, 2006). Its user engagement demonstrates significant capacity to develop online communities, alongside its arguably more popular use as a distribution platform to monetise one’s branded self (Senft, 2013). However, as a subset of Alphabet Incorporated, its access is often restricted by governments of Asian Pacific countries who disagree with the ideology of the business. Despite this, online communities thrive in these countries, bringing into question the sorts of augmentations used by its participants. This article reframes the discussion beyond restrictive regulation to focus on the DIY approach (augmentation) of community building through the use of hidden infrastructures (algorithms). This comparative study of key YouTube channels in several Asia Pacific countries highlights the sorts of techniques that bypass limiting infrastructures to boost online community engagement and growth. Lastly, this article reframes the significance of digital intermediation to highlight the opportunities key agents contribute to strengthening social imaginaries within the Asia Pacific region.
Extreme Democracy: Politics And NetworksPaul Schumann
This presentation was session 6 in a 12 part webinar series on the book Extreme Democracy. Extreme democracy is a political philosophy of the information era that puts people in charge of the entire political process. It suggests a deliberative process that places total confidence in the people, opening the policy-making process to many centers of power through deeply networked coalitions that can be organized around local, national and international issues. This seminar covered Politics & Networks: A discussion of the essays of Valdis Krebs (It’s the Conversation Stupid!: The Link Between Social Action & Political Choice), Ross Mayfield (Social Network Dynamics & Participatory Politics), David Weinberger (Broadcasting & the Voter’s Paradox) & Danah Boyd (Social Technology & Democracy). Pages 112 – 190
Networked for Life by Barry Wellman (NetLab) at mesh14mesh group
Networked for Life: The Good, The Bad, and The Ugly
A presentation by Barry Wellman (NetLab) as part of a session entitled Disconnecting from the Grid: Forward-thinking or Flawed Premise? at mesh14 in Toronto (May, 2014)
Feb 27, 2012, DPI-665, The politics of the Internet. In this class we read from Clay Shirky's Here Comes Everybody and Ori Brafman and Rod Beckstrom's The Starfish and the Spider and began to discuss the nature of decentralized/open organizations and the different role of leadership in such organizations.
Internet and Society: Politics And Democracy 2009James Stewart
Lecture Slides for Internet and Society course and the University of Edinburgh on the topic of the the internet, mobiles, computing and practice and theorisation of politics and democracy
Network Society: A Presentation to the CMI Guernseyguernseywebdesign
Introducing the concepts of network society to the Guernsey branch of the Chartered Management Institue.
Case study led with an emphasis on convergent technologies presented in a case study format.
Analysing Social, Cultural and Economic aspects of evolving technologies.
Blocked by YouTube - Unseen digital intermediation for social imaginaries in ...University of Sydney
YouTube is one of the most globally utilised online content sharing sites, enabling new commercial enterprise, education opportunities and facilities for vernacular creativity (Burgess, 2006). Its user engagement demonstrates significant capacity to develop online communities, alongside its arguably more popular use as a distribution platform to monetise one’s branded self (Senft, 2013). However, as a subset of Alphabet Incorporated, its access is often restricted by governments of Asian Pacific countries who disagree with the ideology of the business. Despite this, online communities thrive in these countries, bringing into question the sorts of augmentations used by its participants. This article reframes the discussion beyond restrictive regulation to focus on the DIY approach (augmentation) of community building through the use of hidden infrastructures (algorithms). This comparative study of key YouTube channels in several Asia Pacific countries highlights the sorts of techniques that bypass limiting infrastructures to boost online community engagement and growth. Lastly, this article reframes the significance of digital intermediation to highlight the opportunities key agents contribute to strengthening social imaginaries within the Asia Pacific region.
Extreme Democracy: Politics And NetworksPaul Schumann
This presentation was session 6 in a 12 part webinar series on the book Extreme Democracy. Extreme democracy is a political philosophy of the information era that puts people in charge of the entire political process. It suggests a deliberative process that places total confidence in the people, opening the policy-making process to many centers of power through deeply networked coalitions that can be organized around local, national and international issues. This seminar covered Politics & Networks: A discussion of the essays of Valdis Krebs (It’s the Conversation Stupid!: The Link Between Social Action & Political Choice), Ross Mayfield (Social Network Dynamics & Participatory Politics), David Weinberger (Broadcasting & the Voter’s Paradox) & Danah Boyd (Social Technology & Democracy). Pages 112 – 190
Networked for Life by Barry Wellman (NetLab) at mesh14mesh group
Networked for Life: The Good, The Bad, and The Ugly
A presentation by Barry Wellman (NetLab) as part of a session entitled Disconnecting from the Grid: Forward-thinking or Flawed Premise? at mesh14 in Toronto (May, 2014)
Feb 27, 2012, DPI-665, The politics of the Internet. In this class we read from Clay Shirky's Here Comes Everybody and Ori Brafman and Rod Beckstrom's The Starfish and the Spider and began to discuss the nature of decentralized/open organizations and the different role of leadership in such organizations.
MEDIA ENTREPRENEURSHIP: social network sites, the audience and new media prof...Janet Fulton
How do new media entrepreneurs use social media to connect to their audience? A research project that is examining how new media entrepreneurs and online media ventures survive in the digital space has found that a consistent theme is how active these respondents are on social network sites and how critical this engagement is in their success. This presentation discusses the respondents’ social media use and its value including a discussion on how the use is crucial in building and maintaining an audience.
Ретаргетинг в социальных сетях. Практическое руководство по настройке и испол...Cybermarketing, Moscow
Социальные сети изменили на всегда наш современный мир, так же и ретаргетинг изменил таргетированную рекламу. Для малого и среднего бизнеса ретаргетинг один из немногих инструментов, позволяющий найти свою целевую аудиторию среди миллионов пользователей. Вы прочитали несколько предложений и уже готовы запускать данный вид таргетированной рекламы? Но! Грусть, боль и печаль вас ожидают впереди. Каждая соц.сеть ставить определенные правила перед использованием ретаргетинга. Его можно настраивать на аудиторию посетившую сайт, а можно самим искать активную и заинтересованную аудиторию, а потом загружать ее в рекламные кабинеты. Кроме выбора таргетингов и сбора информации существует еще динамический ретаргетинг, появляется новые подотрасли (динамический ретаргетинг по новым подписчикам в ВК, хотя такого не существует в природе) и множество другой полезной и не очень информации для специалистов и предпринимателей.
Аудиторию найди, пиксели загрузи, в рекламных кабинетах все запусти и так далее. Получается ретаргетинг – уникальный инструмент для малого бизнеса, но вот его внедрение становится не таким простым как хотелось бы.
Не буду вас мучать дальше заумными словами.
Вы узнаете:
Ретаргетинг – таргетированная реклама vs контекстная. Как он может вас удивить?
Гипотезы, настройка, тестирование. Разложим все по полочкам.
Беда не приходит одна! Как обойти подводные камни и выйти сухим из воды.
Враг мой. Анализ конкурентов в социальных сетях.SPECIA
Ольга Ламбасова, руководитель SMM-направления Nimax
SMM-стратегия и этапы, из которых она состоит. Роль конкурентного анализа
Инструменты анализа аудитории и ее поведения
Кейсы и этапы анализа конкурентов
Веб-аналитика для таргетолога: от анализа целевой аудитории до сплит-тестиров...Hiconversion
Повышайте эффективность рекламы с нашим бесплатным сервисом: http://goo.gl/ORY69s в 3-5 раз.
Рассказываем от А до Я про таргетированную рекламу:
https://vk.com/hiconversion
https://www.facebook.com/HiConversion/
Какая веб-аналитика необходима для таргетолога? Давайте рассмотрим, как понять свою целевую аудиторию, как настроить таргетинги. Мы поговорим о том, через какие системы это можно сделать и как их настроить. Разберем Анализ рекламных кампаний через Google Analytics и OWOX. Присоединяйтесь к успешному таргету от HiConversion!
Базовыние инструменты SMM для HoReCa
Даша Шигаева, стратег Smartica/Skykillers
Для мастер-класса “Интернет-кухня: как привести клиента из интернета в ресторан” №4
Taming the Social Media Marketing BeastJeff Bullas
What if someone said “Today we are announcing three revolutionary products that will transform your business”
The first one allows you to self publish to the world with one click
The second enables you to market your brand without begging the gatekeepers or paying big media. It doesn’t cost a cent
The third is a breakthrough two-way communication platform that is free
But they are not three separate products – it’s called “Social Media”.
This take on social media…..inspired by Steve Jobs famous iPhone announcement of the iPhone in 2007, highlights the three vital components of social media.
It’s unrivalled power to publish, market and communicate to a global community in real time.
In essence it is the biggest change to publishing in 550 years (Gutenberg would be pleased), the biggest shift in marketing since the invention of the television and the most important communication revolution since the telephone.
Read more at http://www.jeffbullas.com/?p=33698#GvQ4DWp04Cq5roy6.99
Ольга Оникиенко, руководитель отдела образования в Академии интернет-маркетинга Webpromoexperts, рассказала о результатах, которые были достигнуты при помощи социальных сетей.
Видео в рамках онлайн-конференции "WebPromoExperts SMM Day". Смотрите полную запись трансляции по ссылке: http://bit.ly/25jMuI8
A brief introduction to network theory which introduces my COMM 620 MBA class to three different strands of research explaining the context within which digital tools are used.
Thinking in networks: what it means for policy makers – PDF 2014Alberto Cottica
Network thinking is increasingly being adopted by policy makers, even at senior level. We explore what is driving this change, and what its long-term consequences might be in a society where "smart swarms" are becoming important, and public policy is being enacted by agents other than the state. Keynote given to Personal Democracy Forum Italy in Rome, September2014.
social networking individual vs. crowd behavior (connected intelligence)INFOGAIN PUBLICATION
The study of Human behavior is much more complicated in various situations, especially on the spectrum of Social Networks. The study of individual behavior cannot be replicated for a group/crowd behavior which can have many social and behavioral dimensions. In the connected world where intelligence is shared among individuals and groups, there exists another kind of complexity which needs to be examined.The complexity of human behaviors as an individual or as a group on the social networks is much more versatile and erratic. The research work studies and analyzes these behaviors in a connected networked intelligent environment and as to how these behaviors are reflected towards Connected Intelligence. Consequently it defines how they can affect the intelligent analytical outcomes. Finally it comes up with a generic model which can be applied in any setup.
The emerging field of computational social science (CSS) is devoted to the pursuit of interdisciplinary social science research from an information processing perspective, through the medium of advanced computing and information technologies.
This session will examine new data environment concepts like ‘big data’ and ‘stream analytics’, and the impact of the new data environment on privacy (and related constructs) and how this will feed into the way we carry out research from data collection through to publication. This of course is not a fixed thing; the environment is in a constant state of change. Working out what is happening right now is a challenge and as for what will happen next …
Many experts say the rise of embedded and wearable computing will bring the next revolution in digital technology. They say the upsides are enhanced health, convenience, productivity, safety, and more useful information for people/organizations. At KMWorld Confererence, Lee Rainie shares the latest findings from Pew Research about the internet and puts it into organizational context with the expanding Internet of Things.
These slides are for my talk for the Somerville College Mathematics Reunion ("Somerville Maths Reunion", 6/24/17): http://www.some.ox.ac.uk/event/somerville-maths-reunion/
The Impacts of Social Networking and Its AnalysisIJMER
International Journal of Modern Engineering Research (IJMER) is Peer reviewed, online Journal. It serves as an international archival forum of scholarly research related to engineering and science education.
International Journal of Modern Engineering Research (IJMER) covers all the fields of engineering and science: Electrical Engineering, Mechanical Engineering, Civil Engineering, Chemical Engineering, Computer Engineering, Agricultural Engineering, Aerospace Engineering, Thermodynamics, Structural Engineering, Control Engineering, Robotics, Mechatronics, Fluid Mechanics, Nanotechnology, Simulators, Web-based Learning, Remote Laboratories, Engineering Design Methods, Education Research, Students' Satisfaction and Motivation, Global Projects, and Assessment…. And many more.
The social networks and the new social order between the individualized socia...INFOGAIN PUBLICATION
The new Social Networks (SN) evolved very quickly. They conquered of wide population as well in the cities as in the campaigns. They pushed aside values, attitudes, behavior…; In countries with strong social culture, they modified these values and modified the social rules formerly considered as unchanging.In this paper, an empirical study concerned the case of the Moroccans and their behavior with regard to the social networks in numerous domains as those of society, economy, consumption, social and societal relationships, information and communication, politics, etc. The traditional conventional social order is today in deep transformation. This paper contributes to the understanding of behavior change currently facing Moroccan society at all levels.The designers of software or applications bound to the social networks have to integrate these new behavior in their strategies.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3. Social Networks – why are
they important?
“If Social capital is the currency of the
Big Society then social networks hold
the reserves of that currency.”
RSA – Connected Communities
4. What are Social Networks?
“A social structure that is neither individualistic nor holistic, but fundamentally relational.”
RSA – Connected Communities Report 2010
“Social networks shape virtually shape virtually every aspect of our lives. How we feel, whom we marry, whether we
fall ill, how much money we make, and whether we vote – everything hinges on what others around us are doing
thinking and feeling”.
Nicholas Christakis and James Fowler – Connected 2009
“The concept of social capital is currently the focus of an explosion of interest in the research and policy
community. It refers to social networks, informal structures and norms that facilitate individual and collective
action. This….interest is driven by the growing evidence of how social capital impacts on economic growth,
health crime and even the effectiveness of governments”
David Halpern – Institute of Government, Author of “Social Capital” 2005
“...we begin by making a distinction between two concepts that are often conflated: social networks and social
capital. We do this in order to highlight a distinct property of social networks – that they can be visualised. Social
network analysis can inform the optimal use of social goods (community assets which are publicly available but
scarce and contested).
RSA – Connected Communities Report 2010
“Yet it remains unclear to what extent the government’s vision is underpinned by deeper thinking about motivation,
which is informed by emerging knowledge of both behavioural economics (and how policy can ‘nudge’ citizens
to make different choices) and the role that networks can play....to be effective, the policy framework for the
twenty-first century must not only draw on the new insights that behavioural economics gives us, but also needs
to be underpinned by an understanding between this and how networks influence our choices and how these
change over time. Indeed, the impact of networks is potentially considerably greater than that of ‘nudge’. This
makes creating good policy harder while offering huge potential for change.”
Paul Ormerod – NSquared – RSA - 2010
5. Why this is important to TCC?
•Is a recognised field of social science research and
public policy debate
•Likely to be relevant to Big Society debates
•Is part of TCC’s recent work
• Community Communicators
• Health champions
•Is part of TCC’s developing offer:
• Values modes
• Communications: world views/narratives/framing
• Social network mapping
6. Social Network Research: Christakis and Fowler
• Humans are genetically predisposed to connect socially with one
another.
• These interconnections often have positive consequences for
humanity.
• Indeed, altruism is a foundational imperative of social networks.
• Nevertheless, people can suffer negative consequences from such
networks.
• People influence their networks and are influenced by them in turn.
• Individuals in a network can spread emotions like happiness, misery
and loneliness to other members.
• Most people meet their life partners through their social networks.
• Because of interconnectivity, the things you say and do can affect
thousands of people whom you don’t even know.
• Networks exhibit numerous lifelike traits: intelligence, memory and
“self-replication," as well as a useful “self-annealing” capability.
• With its ubiquitous interconnectivity, humankind is like a “super
organism.”
7. Social Networks – Key elements and laws
• Intelligence – By themselves, ants are mindless creatures. But together, ants can create vast
colonies and accomplish complex tasks. Humans working in groups may also exhibit
intelligence that is superior to that of the individual members. Wikis are good examples.
• Memory – Networks remain intact and maintain their structure and culture even when
individual members leave.
• “Self-replicating” – Networks can last indefinitely, even when individual members sever their
connections.
• “Self-annealing” – Networks “close up around their gaps.” For example, during a fire, if one
person drops out of a bucket brigade, another will quickly take his or her place.
• Christakis and Fowler set out 5 rules of social networks
• Rule 1 – We shape our network. People constantly shape and reshape their social
networks.
• Rule 2 – Our network shapes us. Social networks change their members: Someone
with no friends lives differently from someone with many friends.
• Rule 3 – Our friends affect us. The people in your network influence you. Humans
use one another as role models.
• Rule 4 – Our friend’s friend’s affect us. Effects move from one network member to
the next in a “hyperdyadic spread.” For example, feuds result when one person
takes up another’s cause.
• Rule 5 – The Network has a life of its own. Networks develop lives of their own, similar
to the way a swarm of insects moves purposefully without a central directing
intelligence.
8. Social Network Research: Ormerod and the RSA
•Paul Ormerod’s research: there are three
main types of network:
• Random – random connections. Does
this sort of network really exist in real
life? Would need critical mass for
change.
• Scale-free – the Gladwell “hub”
network of mavens, connectors and
salespeople – Influencers work here
• Small-world – friend’s of friends – small
number of long-range connections –
probably needs critical mass
•Need initial Nudging (or perhaps steering)
then networks take over
9. Social Network Research: RSA Connected Communities
• RSA Connected Communities Research in New Cross and Bristol 2009/2010. Main
Research Findings
• A quarter of respondents could not name anyone in their social network
who they thought was a) good at bringing people together or b) could
help them contact someone with influence, power or responsibility to
change things locally.
• One in fifty of our respondents did not know anybody in their local area
that supported them or helped them to make changes in any way.
• ‘Familiar strangers’ like postmen and dustmen appear to be under-
utilised community resources; in our case study more people recognise
and find value in their postman than their local councillor.
• People who are relatively isolated are not making use of the
connections they have.
• Our geographic sense of what is central to a community is highly
misleading, and often conflicts with measures of network centrality.
• Community hubs, including pubs and sports clubs, are an important
aspect of community resilience and empowerment.
• People who value neighbourliness are more likely to have large social
networks.
10. Social Network Research: RSA Connected Communities
Policy
• Any public policy intervention benefits from an
understanding of social networks.
• Social network research is a relatively benign and
participatory form of research.
• Creating and visualising social networks increases
social reflexivity, which may help to foster pro-
social behaviour.
• Understanding patterns of connectivity and the
transmission of social values and behaviours offers
a new approach to policy making, in which small
interventions have the potential to make a big
impact through network effects.
11. Social Network Research: RSA Connected Communities
What does our research mean for the Big Society?
• ‘Big’ can be measured in terms of network size and shape to make the ‘Big
Society’ more tangible.
• We can use social network information to help identify community
organisers.
• Network information can direct strategies to promote participative
behaviour and volunteering.
• One of the most constructive ways to contribute to your ‘square mile’ is by
measuring the social networks it contains.
• Network perspectives can help to clarify what ‘efficiency’ means at a
local level
• Lessons from Community Policy and Practice
• An exclusively geographical conception of community is unhelpful.
• Recent policy emphasis on social capital and social assets needs to be
augmented through a more detailed study of social networks.
12. Social Networks – Key laws
Connected Communities sets out seven laws of social networks
• Law 1: Six Degrees of Separation, Three Degrees of Influence – similar to Rule 4 of
Connected. Whilst everyone in six people away from everyone else. Influence only runs
to three people
• Law 2: Birds of a Feather Flock Together. People tend to self-select like-minded people.
This is where values has a key role
• Law 3: Location, Location, Location. This is about people’s level of connection within the
network as well as how geographical ties are useful to understand. Mapping, networks,
values and geography could help with oblique interventions
• Law 4: Imitation Drives Contagion. – similar to Rule 3 of Connected. Social norms are
important. This tends to be visible things such as obesity rather than invisible things such
as Trust
• Law 5: It’s Not What You Know, it’s Who They Know. – similar to Rule 4 of Connected.
More argument for hyperdyadic spread.
• Law 6: Experimentation Gets Results. There is a lack of predictability, so experimentation
and the acceptance of failure makes sense. This is also the case for oblique
interventions.
• Law 7: Weak Ties Get You Working. This is bridging and linking social capital. One clear
piece of evidence, is that increasing these strengthens the resilience of communities, as
more people likely to be employed.
13. Social networks and values
"Networks and Values are absolutely important to the delivery of
social policy“ Paul Ormerod RSA Lecture 16/11/2010
• However this is still in its early days with deep values
confused with attitudes
• Christakis nor Connected Communities segmented their
networks except through some traditional
geodemographics
• TCC with its understanding of segmentation, would that
self-selecting social networks are likely to be often values
based . Values birds of a feather flock together
• Question – how would a values based approach fit in with
social networks?
14. Further research
• Types of social networks. We need to understand where these
operate?
• Can we use surveys in current projects to achieve this?
• Where do influencers or critical mass apply and what is the role of
values here?
• Ways to impact on different social networks: a mix of values,
influencers and critical mass?
• Differences between social networks and social norms?
• Understanding network inequalities from a demographic and
values base
• Collaboration with others working in the field: RSA plus their Social
Capital Innovation Network – launching 14 December at the RSA