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My name is Elena Berkutova and I’m from Moscow,
Russia!




And this is
my friend,
Misha! He is
my assistant
for today!
Today, we go to the nearest
       shopping center named Rio!
      We choose this center because
       its not our first time in here
         and we know, how it feels
        without paying attention.




Follow Us! It’s gonna be interesting!
The First Stop

                                   These types of things we had
                                   missed before:
                                   - You want to get in because
                                     of shine chocolate exhibition
                                     near the entrance;
                                   - The plus is that the board
                                     over the entrance names
                                     you gourmet;
                                   - According to the
                                     environment classical music
                                     play in here.


WOW! We always buy cheep
candy near cash machine…

                 And now we know
                         “Why…”
The Second Stop
                  These types of things we had
                  missed before:
                  - You want to get in because
                    you feel – it’s another
                    planet! And you could take a
                    peace of it to your home!
                  - It’s the only place in the
                    store with the other type of
                    floor – “Just walk the
                    Universe”
                  - Salespeople is very affable
                    and know everything about
                    video-games!


                         WOW! Products in
                         shop arranged by
                         User’s Age!
The Third Stop
                                 These types of things we had
                                 missed before:
                                 - You want to get in because
                                   of specific and delicious
                                   smell that makes you feel
                                   happy!
                                 - Salespeople dressed in white
                                   robe and this fact increases
                                   your degree of confidence!




WOW!
Products in shop arranged by
price! It increases gradually…
The 4th Stop

                        These types of things we had
                        missed before:
                        - If you need to buy food for
                          your pet you need across
                          the whole shop;
                        - On the way there you will
                          met many things shout at
                          you “Buy Me! Buy Me!
                        - Salespeople will support
                          them.



  The same trick like
  in “The first stop”
  near the cash
  machine --
The 5th Stop




               These types of things we had
               missed before:
               - This shop is very strange;
               - There is no interesting tricks
                 in here:
               - Strange dolls near the
                 entrance terrify us and
                 shout: Don’t come in! Don’t
                 come in!
The 6th Stop

                            These types of things we had
                            missed before:
                            - Products in the shop
                              arranged by color;
                            - You feel comfortable
                              because of environment;
                            - Customers stay in this store
                              much longer then in other
                              5.



WOW! The most part of
customers are women, just
browsing.
Bye,
Everyone!

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Are you paying_attention

  • 1. My name is Elena Berkutova and I’m from Moscow, Russia! And this is my friend, Misha! He is my assistant for today!
  • 2. Today, we go to the nearest shopping center named Rio! We choose this center because its not our first time in here and we know, how it feels without paying attention. Follow Us! It’s gonna be interesting!
  • 3. The First Stop These types of things we had missed before: - You want to get in because of shine chocolate exhibition near the entrance; - The plus is that the board over the entrance names you gourmet; - According to the environment classical music play in here. WOW! We always buy cheep candy near cash machine… And now we know “Why…”
  • 4. The Second Stop These types of things we had missed before: - You want to get in because you feel – it’s another planet! And you could take a peace of it to your home! - It’s the only place in the store with the other type of floor – “Just walk the Universe” - Salespeople is very affable and know everything about video-games! WOW! Products in shop arranged by User’s Age!
  • 5. The Third Stop These types of things we had missed before: - You want to get in because of specific and delicious smell that makes you feel happy! - Salespeople dressed in white robe and this fact increases your degree of confidence! WOW! Products in shop arranged by price! It increases gradually…
  • 6. The 4th Stop These types of things we had missed before: - If you need to buy food for your pet you need across the whole shop; - On the way there you will met many things shout at you “Buy Me! Buy Me! - Salespeople will support them. The same trick like in “The first stop” near the cash machine --
  • 7. The 5th Stop These types of things we had missed before: - This shop is very strange; - There is no interesting tricks in here: - Strange dolls near the entrance terrify us and shout: Don’t come in! Don’t come in!
  • 8. The 6th Stop These types of things we had missed before: - Products in the shop arranged by color; - You feel comfortable because of environment; - Customers stay in this store much longer then in other 5. WOW! The most part of customers are women, just browsing.