Social Networking For Associations Handout Final
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The document discusses integrating social networking into associations. It defines social networking and categories of social media. It discusses how social networking has impacted associations and events through real world examples. It examines ROI considerations for associations adopting social networking and identifies three key factors for deploying social networking strategies. Finally, it lists resources for associations regarding social networking.
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Social Networking For Associations Handout Final
- 1. 9/28/08 Integra@ng Social Networking in Your Associa@on Presented by: Stephen Nold 13033 Pond Springs Road, Suite 203 Aus@n, Texas 78717 512.310.0628 stephen@advontech.com www.mee@ngtechonline.com www.stephennold.com 9/28/08 Social Networking for Associa@ons 1 Topics • Defini@on of Social Networking • Impact on Associa@ons and Events: Real World Examples • ROI considera@ons: Is it @me for your organiza@on? • Deploying Social Networking: Three Key Factors • Resources 9/28/08 Social Networking for Associa@ons 2 Defini@on • Focus on building online communi@es around shared interests • Example – Google Groups cycling team • In Context – Bigger framework is Social Media 9/28/08 Social Networking for Associa@ons 3 1
- 2. 9/28/08 Categories of Social Media • Social Networking • Blogs • Photo • Wiki • Podcas@ng • Bookmarking • RSS Feeds • Aggregators • Widgets 9/28/08 Social Networking for Associa@ons 4 Associa@on Applica@on • Tradeshow industry tools for Social Networking has been around for 20+ years • Sizzle a`er Virtual Tradeshows bust – RFID – Networking • Addresses the customer (exhibitor) sales cycle 9/28/08 Social Networking for Associa@ons 5 Industry Suppliers • IntroNetworks • a2zInc. • BDMetrics • LeverageSo`ware • eXtremeNetworking • MatchEvents • IndustryConnect – content genera@on for exhibitors • TSNN – video produc@on • Quo@ent 9/28/08 Social Networking for Associa@ons 6 2
- 3. 9/28/08 Impact on Associa@ons and Events: Real World Examples 9/28/08 Social Networking for Associa@ons 7 ROI considera@ons • Two immediate applica@ons of social networking – Enhancing Associa@on member community – Exhibitor Tradeshow sales cycle • Who is foo@ng the bill? • Change ROI Equa@on into TCO • Social Media can be about Awareness, Visibility and promo@ng your message • Can also be directly @ed to revenue streams – Hanley Wood – Increased sponsorship sales 9/28/08 Social Networking for Associa@ons 8 Three Keys Be strategic Approach all new solu@ons in strategic framework – resist tac@cal solu@ons Conduct the research Evolve Challenge your organiza@on and your members to embrace and adopt 9/28/08 Social Networking for Associa@ons 9 3
- 4. 9/28/08 Resources • IAEE expo expo eMERGE Technology track • Mee@ngTechOnline.com • MPI wiki • MPI and PCMA LinkedIn and FaceBook • Mee@ngTechOnline Summit 2008 • PageFlakes • Quo@ent • Tradeshow Week Event Tech blog 9/28/08 Social Networking for Associa@ons 10 4