The document discusses trends in globalization and localization for technology companies. It notes that globalized content no longer works and localization is more important. Modular and customized content that connects to individual cultures and needs is key. The document also emphasizes focusing on the user experience and using social media, web 2.0, and customer relationship management to better engage customers and drive retention. Case studies are presented on companies that innovated their user experiences and content delivery.

1. Robson Teles NOKIA

3. Localization & Technology

6. Consumers Nielsen 25k Internet Users 50 countries

11. User Experience: Study Case “ You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” “ I want to put a ding in the universe.” “ Fit and Finish” “ We have been working hard on fashion, which is very important in the consumer market” “ Innovation distinguishes between a leader and a follower.” “ Disney and Apple are offering customers a new and exciting way to experience television” “ Design is not just what it looks like and feels like. Design is how it works.”

12. CRM (Customer Relationship Management)

17. Channels

18. Channels Have you already thought about using SM for creating your own content? Or Localization? New trends … Stay tuned!

19. Social Media Revolution Click to play

20. Social Influence STRATEGY OPERATIONS ORGANIZATION SOCIAL INFLUENCE

23. Latin America

26. Internet Data

28. THANK YOU! Robson Teles [email_address]