Taking Mental Health Online: Social Media and MiTalk at the University of Michigan


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U-M Division of Student Affairs (DSA) Professional Development Conference
Talking Mental Health Online-Social Media and MiTalk

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Taking Mental Health Online: Social Media and MiTalk at the University of Michigan

  1. 1. KRISTIN KURZAWA, M.F.A. University of Michigan Counseling & Psychological Services
  2. 2. Online Presence- MiTalk  Homepage: www.mitalk.umich.edu  Facebook: www.facebook.com/MiTalk.UM.Home  Twitter: www.twitter.com/mitalk_um  Blog: www.mitalk.tumblr.com  Foursquare: www.foursquare.com/mitalk_um  YouTube: www.youtube.com/user/UMCAPS  Flickr: www.flickr.com/photos/um_mitalk/
  3. 3. MiTalk = DSA Core Work and Goals Transformative learning experience Share current mental health research + resources regarding student mental health online 24/7  Provide educational modules + multimedia programming to inspire students (i.e. MP3 yoga videos, guided meditation, etc.)  Cross-post U-Michigan events + programs to bring students relative content beyond MiTalk’s mission
  4. 4. MiTalk = DSA Core Work and Goals Community Development Promote real-time dialogue + discussions: blogging, tweets, Facebook questions  Outreach + CAPS groups support online communities, increase SMO/SEO practices  CAPS Student Advisory Board members, online community members, + student focus groups shape content  Provide 100% barrier-free online tools for all students
  5. 5. MiTalk = DSA Core Work and Goals Health + well-being education Develop online games, geo-tracking apps to foster student investment (i.e. LIVESTRONG, multi-player games, etc.)  Integrate/develop interactive mobile multimedia apps, like online drawing, journaling or yoga tips.  Integrate online discussion boards and student-run “Advice Columns” to be monitored by CAPS and MiTalk staff
  6. 6. MiTalk = DSA Core Work and Goals Student intervention, support and advocacy Monitor FB insights, Google Analytics, etc. for trends in student needs (i.e. grief, study skills, in-and-out traffic)  Translate information into new workshops, groups, oncampus collaborations  Adjust online content in real-time to meet student needs  Provide instant feedback (w/in reason) to those in need
  7. 7. MiTalk = DSA Core Work and Goals Intercultural development + social justice education  Provide online ally training for student organizations (current)  Develop additional online learning modules/certificates  Enhance relationships with student organizations traditionally underrepresented within mental health communities  Provide intern opportunities for students with student content editors
  8. 8. MiTalk = DSA Core Work and Goals Personal development  Maintain/provide relevant mental health data on static website  Engage students with whole-student content, i.e. relevant events, outside links, and news aggregates via social media engines  Provide opportunities for feedback on all social media sites  Encourage student investment by personalizing MiTalk with social media-like personalization (i.e. Make MiTalk Your
  9. 9. MiTalk = DSA Core Work and Goals Essential services Continuously evaluate MiTalk’s online presence with CAPS, DSA and U-M core values- collaboration and networking  Ensure MiTalk confidentiality, safety notices and links to resources are in place- surveys, feedback and monitoring  Provide MiTalk updates with CAPS website and other DSA agencies, like the DSA blog- cross promotion
  10. 10. 5 Years- Future Goals for MiTalk Core Mission and Goals: Getting the Word Out! Consistent Evaluation: For Visitors and CAPS Community Involvement Creativity/Risk Taking: Visual Education & Technology
  11. 11. Facebook Page View
  12. 12. Twitter Page View
  13. 13. Tumblr Page View