How to Generate Leads from Social Media Using HubSpot

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People now spend more time on social media than in their email inbox. It's more important than ever before for a business to have a specific social plan to grow their social audience, promote their best content on social, and measure the effects of each effort. Learn how to use HubSpot's social media tool to generate leads.

Business

Virtual Workshop: How to Generate Leads
From Social Media Using the HubSpot
Software

Rebecca Corliss
Head Social Media and Content
HubSpot

Patrick Shea
Head of Channel Marketing
HubSpot

#HubSpotSocial

Rebecca
Corliss
@repcor

Head of Social
Media and
Content at
HubSpot

#HubSpotSocial

Patrick
Shea
@mpatrickshea

Head of Channel
Marketing

#HubSpotSocial

Housekeeping Notes:

1 Webinar slides + video will be emailed to
all

2 Interact with us on Twitter: #HubSpotSocial

Inbound
marketing is a
fundamental shift
in how we relate
to potential
customers

#HubSpotSocial

SKIP ADS
UNSUBSCRIBE
RECYCLE/TRA
SAY SH
‘DO NOT CALL’

#HubSpotSocial

PULL
EARNED
OWN
ATTRACT
ASSET

VS.

Email
PUSH
PAID
RENT
INTERRUPT
INVENTORY

#HubSpotSocial

PULL
EARNED
OWN
ATTRACT
ASSET

#HubSpotSocial

Social to Lead Process

1Twee
t
Landing
Page Form Lead

Blog Landing
Like Post CTA Page

Product Landing
Post Page CTA Page

#HubSpotSocial

Step-by-Step Example
Social Post Blog Article Landing Page

CTA
#HubSpotSocial

Publish
lovable
content to
your
channels.
#HubSpotSocial

Guide
social
reach to
your best
landing
pages.
#HubSpotSocial

Measure
social
ROI per
post and
channel.
#HubSpotSocial

Goals of Workshop

1. Set up a social account.

1. Make your social content calendar.

2. Post a piece of content to social via
HubSpot.

1. Bonus – did anyone click or interact
with your post?

Reminder: Social to Lead
Process

1Twee
t
Landing
Page Form Lead

Blog Landing
Like Post CTA Page

Product Landing
Post Page CTA Page

#HubSpotSocial

Homework

1. Revisit your own social to lead process.

2. After you start posting, check your
analytics.

1. Test more content and improve schedule.

1. Review social and lead generation plan
with a HubSpot software expert.

Discuss With a HubSpot Expert
Social Post Blog Article Landing Page

CTA
#HubSpotSocial

THANK
YOU

Let’s Talk:
http://bit.ly/cshubspot

#HubSpotSocial

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How to Generate Leads from Social Media Using HubSpot

1. Virtual Workshop: How to Generate Leads From Social Media Using the HubSpot Software Rebecca Corliss Head Social Media and Content HubSpot Patrick Shea Head of Channel Marketing HubSpot #HubSpotSocial

2. Rebecca Corliss @repcor Head of Social Media and Content at HubSpot #HubSpotSocial

3. Patrick Shea @mpatrickshea Head of Channel Marketing #HubSpotSocial

4. Housekeeping Notes: 1 Webinar slides + video will be emailed to all 2 Interact with us on Twitter: #HubSpotSocial

5. SETTING THE SCENE #HubSpotSocial

6. Inbound marketing is a fundamental shift in how we relate to potential customers #HubSpotSocial

7. SKIP ADS UNSUBSCRIBE RECYCLE/TRA SAY SH ‘DO NOT CALL’ #HubSpotSocial

8. PULL EARNED OWN ATTRACT ASSET VS. Email PUSH PAID RENT INTERRUPT INVENTORY #HubSpotSocial

9. PULL EARNED OWN ATTRACT ASSET #HubSpotSocial

10. Social to Lead Process 1Twee t Landing Page Form Lead Blog Landing Like Post CTA Page Product Landing Post Page CTA Page #HubSpotSocial

11. Step-by-Step Example Social Post Blog Article Landing Page CTA #HubSpotSocial

12. KEYTAKEAWAYS #HubSpotSocial

13. Publish lovable content to your channels. #HubSpotSocial

14. Guide social reach to your best landing pages. #HubSpotSocial

15. Measure social ROI per post and channel. #HubSpotSocial

16. LET’S DIG IN! #HubSpotSocial

17. Goals of Workshop 1. Set up a social account. 1. Make your social content calendar. 2. Post a piece of content to social via HubSpot. 1. Bonus – did anyone click or interact with your post?

18. HOMEWORK #HubSpotSocial

19. Reminder: Social to Lead Process 1Twee t Landing Page Form Lead Blog Landing Like Post CTA Page Product Landing Post Page CTA Page #HubSpotSocial

20. Homework 1. Revisit your own social to lead process. 2. After you start posting, check your analytics. 1. Test more content and improve schedule. 1. Review social and lead generation plan with a HubSpot software expert.

21. Discuss With a HubSpot Expert Social Post Blog Article Landing Page CTA #HubSpotSocial

22. THANK YOU Let’s Talk: http://bit.ly/cshubspot #HubSpotSocial

Editor's Notes

“HubSpot Keynote” will be replaced with the name of your trackquestion: should HubSpot be lowercase. Tactical things – more action oriented. Maybe take out some of the “explaining” -- get to the point. 40 mins only.
We will be scheduling a headshot day
We will be scheduling a headshot day
“HubSpot Keynote” will be replaced with the name of your trackquestion: should HubSpot be lowercase. Tactical things – more action oriented. Maybe take out some of the “explaining” -- get to the point. 40 mins only.
STEAL MIKE’S INBOUND SLIDES?
Let’s go through how literally this would happen via a social channel …
Let’s look at this literally through something we’ve done at HubSpot …
Let’s go through how literally this would happen via a social channel …
Let’s look at this literally through something we’ve done at HubSpot …

How to Generate Leads from Social Media Using HubSpot

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