Over 3 million businesses are using social media, with a 50% increase in Twitter usage year-over-year and a 200% increase in company blogs. While social media ROI is difficult to measure, some companies have reported positive results, including Dell associating $3 million in computer sales to Twitter and Domino's attributing a 4 million profit increase to social media marketing. A study found that 71% of businesses plan to increase their social media investments by an average of 40% due to the low costs and ability to gain traction online.

1. Social Media ROI:

2. Social Media = Positive ROITRUEFALSE

3. Social Media = Positive ROITRUEFALSE

8. Over 3,000,000.00 business’s are now taking advantage of Social Media

11. 50% more are using Twitter to twelve months ago, with a 200% increase in the number of company blogs.

12. The truth is though even on Twitter – the platform with the biggest uptake – the percentage of companies using the service is below 50%50% more are using Twitter to twelve months ago, with a 200% increase in the number of company blogs.

13. Over the next 2 years Bacardi will shift “90%” of it’s digital spend to Facebook.

14. A company source states “With a dotcom you’re not getting a great return on investment if you’re not getting the hits”Over the next 2 years Bacardi will shift “90%” of it’s digital spend to Facebook.

16. nearly 200,000 Facebookers have been de-friended for the sake of a hamburger

17. On average an hour was spent defriending, that’s an hour there are eyeballs on your brandnearly 200,000 Facebookers have been de-friended for the sake of a hamburger

18. Dell associates $3,000,000.00 worth of computer sales to Twitter

19. BTW

20. Less than 20% of all TV campaigns deliver a positive ROI

21. Dominos Pizza increased sales to account for 32.7% of sales, with profits of 17.5m an increase of 4m

22. Chris Moore, CEO of Dominos said the increase came from innovative marketing over the last year, including it’s tie up with location based mobile service FoursquareDominos Pizza increased sales to account for 32.7% of sales, with profits of 17.5m an increase of 4m

23. Social Media is only for B2CTRUEFALSE

24. Social Media is only for B2CTRUEFALSE

26. 9,000 people attended the social media product launch event – 90 times more attendees than in the past

27. 9,000 people attended the social media product launch event – 90 times more attendees than in the pastNearly three times as many press articles as with traditional outreach methods

28. 9,000 people attended the social media product launch event – 90 times more attendees than in the pastNearly three times as many press articles as with traditional outreach methodsMore than 1,000 blog posts and 40 million online impressions

29. 9,000 people attended the social media product launch event – 90 times more attendees than in the pastNearly three times as many press articles as with traditional outreach methodsMore than 1,000 blog posts and 40 million online impressionsSaved 42,000 gallons of gas

30. 9,000 people attended the social media product launch event – 90 times more attendees than in the pastNearly three times as many press articles as with traditional outreach methodsMore than 1,000 blog posts and 40 million online impressionsSaved 42,000 gallons of gasOne-sixth the cost of a traditional launch

33. BARACK OBAMA5 MILLION FANS ON SOCIAL MEDIA

34. 5.4 MILLION CLICKED ON AN “i VOTED FOR Obama”Facebook button

35. 3 million online donors$500 million

36. 92% of donations were in increments of less than $100

38. 54% moreFound participants in online communities spend

39. interesting numbersBUT“Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.”

40. interesting numbersBUT“Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.”

41. BUT“Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.”

42. You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media...

43. The old media paradigm was PAY to PLAY. Now you get back what you authentically put in. You’ve got to be willing to PLAY to PLAY.

44. 71% of businesses plan to increase there inves

45. 71% of businesses plan to increase there investments in social media by an average of 40% because:

46. 71% of businesses plan to increase there investments in social media by an average of 40% because:+Low Cost Marketing+Getting Traction+We HAVE To Do It

47. and the co$tof doing nothing?

48. and the co$tof doing nothing?

49. Do you really want to take that risk?

50. The social media tidal wave is already here

51. Are you swimming with the current?

52. Are you swimming with the current?or swimming with sharks?

53. welcome to now

54. welcome to now

55. welcometonow