Bridging Content and Commerce and What That Means for Brands, Ben Lerer, CEO and Co-founder, Thrillist Media Group presents at 4A's Transformation 2015, Austin, TX.
Social conversion: Transforming Lead to Customer Conversion with Social MediaSophie Higgs
HubSpot's Kipp Bodnar presenting at HubSpot's Dublin Talk Series on June 13th on social conversion. Sharing examples, strategies and tactics for converting more leads into customers with social media. From embedding tweets to improving conversion rates to connect your sales team with the right social media intelligence, learn the secrets of social conversion. Additionally, you will learn how to leverage social media platforms and content to improve lead nurturing conversion rates, lead worked rates, as well as referrals from existing customers.
Bridging Content and Commerce and What That Means for Brands, Ben Lerer, CEO and Co-founder, Thrillist Media Group presents at 4A's Transformation 2015, Austin, TX.
Social conversion: Transforming Lead to Customer Conversion with Social MediaSophie Higgs
HubSpot's Kipp Bodnar presenting at HubSpot's Dublin Talk Series on June 13th on social conversion. Sharing examples, strategies and tactics for converting more leads into customers with social media. From embedding tweets to improving conversion rates to connect your sales team with the right social media intelligence, learn the secrets of social conversion. Additionally, you will learn how to leverage social media platforms and content to improve lead nurturing conversion rates, lead worked rates, as well as referrals from existing customers.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Advertising In Maps: Unparalleled Local Context. PRESENTATION: Advertising In Maps: Unparalleled Local Context - Given by Caleb Donegan, @calebdonegan - Balihoo, VP, Product & Digital Strategy. #SMX #11C2
Turning Insights into Actions: How Smarter Data Drives ROI - Pete Goodman, Co...PerformanceIN
The ability to harness customer data may have put an intelligent twist on marketing as we know it, but how should brands make the most of the information on hand? Join Convertr’s Peter Goodman and Facebook's Hugh Durkin as they explain why marketing ROI revolves around greater real-time efficiencies, joining the dots and gaining the full customer lifetime value.
Peter will support his logic by drawing on trends in acquisition and lead generation marketing as well as real-life case studies from leading brands.
What did the world search for in 2015? Google’s
annual “A Year in Search” retrospective is a chance
to look back on the trends that defined the year.
And it’s a reminder that in moments of need, no
matter how big or small, people turn to Google and
YouTube. See what this means for marketers.
Etix Blast: Smaller Sends, Bigger Returns - The Art of Targeted EmailsEtix
This Etix Live email marketing panel focuses on the power of segmentation, personalization and automation. Participants include:
Palmer Houchins - MailChimp
Samantha Sawyer - SMG Richmond
Zack Wright - Rockhouse Partners
Megan Feltes - Etix
Is Snapchat right for you? In this presentation from the PR News Digital Conference from 2017 in Miami, FL, you'll understand how to set your goals first to know if you should engage with your audience on Snapchat. Perhaps Snapchat's death is greatly exaggerated - for now.
3Ton30: Conquer Digital Video with Four Key Formats in 2016Centro
The average consumer is viewing 6+ hours of video per day, which is no surprise given the adoption of smart TVs, OTT devices, and mobile devices. With this substantial shift already in motion, knowledge of digital video is critical for your success. This webinar breaks down the digital video landscape and will help you learn when, where, and how to use each of the four video formats.
Heather Robertson, Centro’s Director of Video, covers:
-Digital video consumption and how viewership is shifting
-The best approach to reaching your customer in a growing, multi-screen world
-The four primary digital video formats and considerations for each
-Tips and best practices for the year ahead
The Truth About Cross-Device Marketing & MillennialsNeustar, Inc.
Identity matters across the different devices millennials use because marketers want to be relevant and connect with the right people at the right time across the customer journey. But many online retailers are hampered by ineffective data integrations, audience targeting, ad buys and measurement. Here you'll discover how to track consumer identity across devices and what this can bring to your cross-device campaign results.
Presented at IRCE in Chicago, IL, on June 3, 2015 by Neustar CMO Lisa Joy Rosner and Lenovo VP & GM of E-Commerce, Ajit Sivadasan. For more info, please visit: neustar.biz.
Managing the Event Life Cycle: Actionable Data & Email MarketingEtix
They say email marketing is making a comeback... well guess what? We say it never left! We take a closer look at how to better-manage the life cycle for your events, with a focus on using smarter tactics and strategies for email. Everyone talks about the importance of data, but what does that really mean for your event? We'll hear from industry experts about ways you can turn key customer data into measurable campaigns that drive sales and build ROI for your brand.
Measuring the Influence of InfluencersChris Baccus
Presented at the Sprinklr Customer eXperience Management Summit, Hosted by Honda, on November 12, 2015 in Torrance, California. Discuss influencer marketing and how to use influencer data as well as verify it.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
With 8+ years of experience with global brands like BMC Software, LinkedIn, Save-A-Lot, and Winn-Dixie, Carlos is an award-winning Snapchat evangelist who shares insights on how to turn the new social media norm for millennials and Generation-Z into a powerful engine for leveraging brand storytelling.
Building A Fan Brand: Driving Loyalty on Social and BeyondBlue State Digital
What do a human cannonball, a car-shaped wedding cake, and a wide-eyed #goalface have in common? They're just a few of the wild (and sometimes weird) ways that people show their love for brands on social media.
Colin Stewart (Managing Director, West Coast) and Megan Hoelle (VP, Los Angeles) present an in-depth look at how to use social to stoke people's passions and create true fan brand experiences. From the Green Bay Packers to Ford, we’ll walk you through the makings of a fan brand—and show you why a strategic approach to social is worth the investment.
Blue State Digital hosted this presentation during Social Media Week Los Angeles.
Internet of Things (IOT) and The Future of MarketingJoe Griffin
The internet of things, big data, and advanced segmentation are changing the face of marketing. Consider that almost 50% of television advertising could be programmatic within the next couple of years, brands are becoming publishers, and new media like native advertising and social retargeting are just becoming mature, and the future of marketing is here.
Internet of Things & The Future of Content Marketing iAcquire
The Internet of Things is Here...
Big Data, Content Marketing, Native Advertising, Retargeting, Offline Convergence, and Influencers are changing the game.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Advertising In Maps: Unparalleled Local Context. PRESENTATION: Advertising In Maps: Unparalleled Local Context - Given by Caleb Donegan, @calebdonegan - Balihoo, VP, Product & Digital Strategy. #SMX #11C2
Turning Insights into Actions: How Smarter Data Drives ROI - Pete Goodman, Co...PerformanceIN
The ability to harness customer data may have put an intelligent twist on marketing as we know it, but how should brands make the most of the information on hand? Join Convertr’s Peter Goodman and Facebook's Hugh Durkin as they explain why marketing ROI revolves around greater real-time efficiencies, joining the dots and gaining the full customer lifetime value.
Peter will support his logic by drawing on trends in acquisition and lead generation marketing as well as real-life case studies from leading brands.
What did the world search for in 2015? Google’s
annual “A Year in Search” retrospective is a chance
to look back on the trends that defined the year.
And it’s a reminder that in moments of need, no
matter how big or small, people turn to Google and
YouTube. See what this means for marketers.
Etix Blast: Smaller Sends, Bigger Returns - The Art of Targeted EmailsEtix
This Etix Live email marketing panel focuses on the power of segmentation, personalization and automation. Participants include:
Palmer Houchins - MailChimp
Samantha Sawyer - SMG Richmond
Zack Wright - Rockhouse Partners
Megan Feltes - Etix
Is Snapchat right for you? In this presentation from the PR News Digital Conference from 2017 in Miami, FL, you'll understand how to set your goals first to know if you should engage with your audience on Snapchat. Perhaps Snapchat's death is greatly exaggerated - for now.
3Ton30: Conquer Digital Video with Four Key Formats in 2016Centro
The average consumer is viewing 6+ hours of video per day, which is no surprise given the adoption of smart TVs, OTT devices, and mobile devices. With this substantial shift already in motion, knowledge of digital video is critical for your success. This webinar breaks down the digital video landscape and will help you learn when, where, and how to use each of the four video formats.
Heather Robertson, Centro’s Director of Video, covers:
-Digital video consumption and how viewership is shifting
-The best approach to reaching your customer in a growing, multi-screen world
-The four primary digital video formats and considerations for each
-Tips and best practices for the year ahead
The Truth About Cross-Device Marketing & MillennialsNeustar, Inc.
Identity matters across the different devices millennials use because marketers want to be relevant and connect with the right people at the right time across the customer journey. But many online retailers are hampered by ineffective data integrations, audience targeting, ad buys and measurement. Here you'll discover how to track consumer identity across devices and what this can bring to your cross-device campaign results.
Presented at IRCE in Chicago, IL, on June 3, 2015 by Neustar CMO Lisa Joy Rosner and Lenovo VP & GM of E-Commerce, Ajit Sivadasan. For more info, please visit: neustar.biz.
Managing the Event Life Cycle: Actionable Data & Email MarketingEtix
They say email marketing is making a comeback... well guess what? We say it never left! We take a closer look at how to better-manage the life cycle for your events, with a focus on using smarter tactics and strategies for email. Everyone talks about the importance of data, but what does that really mean for your event? We'll hear from industry experts about ways you can turn key customer data into measurable campaigns that drive sales and build ROI for your brand.
Measuring the Influence of InfluencersChris Baccus
Presented at the Sprinklr Customer eXperience Management Summit, Hosted by Honda, on November 12, 2015 in Torrance, California. Discuss influencer marketing and how to use influencer data as well as verify it.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
With 8+ years of experience with global brands like BMC Software, LinkedIn, Save-A-Lot, and Winn-Dixie, Carlos is an award-winning Snapchat evangelist who shares insights on how to turn the new social media norm for millennials and Generation-Z into a powerful engine for leveraging brand storytelling.
Building A Fan Brand: Driving Loyalty on Social and BeyondBlue State Digital
What do a human cannonball, a car-shaped wedding cake, and a wide-eyed #goalface have in common? They're just a few of the wild (and sometimes weird) ways that people show their love for brands on social media.
Colin Stewart (Managing Director, West Coast) and Megan Hoelle (VP, Los Angeles) present an in-depth look at how to use social to stoke people's passions and create true fan brand experiences. From the Green Bay Packers to Ford, we’ll walk you through the makings of a fan brand—and show you why a strategic approach to social is worth the investment.
Blue State Digital hosted this presentation during Social Media Week Los Angeles.
Internet of Things (IOT) and The Future of MarketingJoe Griffin
The internet of things, big data, and advanced segmentation are changing the face of marketing. Consider that almost 50% of television advertising could be programmatic within the next couple of years, brands are becoming publishers, and new media like native advertising and social retargeting are just becoming mature, and the future of marketing is here.
Internet of Things & The Future of Content Marketing iAcquire
The Internet of Things is Here...
Big Data, Content Marketing, Native Advertising, Retargeting, Offline Convergence, and Influencers are changing the game.
A team teaching presentation on digital advertising made by two advertising students from the S.I. Newhouse School of Public Communications based on research and interviews with experts in the field. Topics covered include but are not limited to: effective digital campaign marketing, the future of digital advertising, key indicators of a successful digital strategy, and tips for engaging your consumers via the RIGHT social media platforms. Special thanks to Jeff Barrett, Simon Bowthorpe, Scott Hoffman, and Rachel Cone-Gorham for participating in interviews and giving valuable insights.
Maximise And Reveal The True Earned Media Value Of Twitter MarketingAudiense
With Twitter advertising increasing 97% year on year in 2014, Twitter campaigns are now a primary feature of marketing strategies around the world. But many struggle to understand and measure the true value of Twitter as a media channel.
This presentation explores the essential steps the audience needs to take to ensure they get the most out of Twitter marketing and make more informed choices across all areas of business!
Digital PR Basics for Nonprofits - How to Get Visibility for Your CauseJulia Campbell
It's a crowded, cluttered, noisy online landscape, with information coming at us from every angle. How can a small nonprofit stand out without spending hours on social media or tons of money on advertising? In this webinar, Nonprofit Digital PR expert Julia Campbell will explain the concept of Digital PR, why it's vital for nonprofits, and how to start a Digital PR plan. Nonprofits will come away with techniques that they can implement to build movements and connect with supporters, in an authentic and ethical way.
Learning objectives:
What is Digital PR and why it's more than just "getting on social media"
How to start a manageable Digital PR Plan for your nonprofit
Tried-and-true techniques and tools to manage online overwhelm and get better results from your digital marketing activities
The I&B Ministry in India chose to ban television advertising for condoms, between 6 am and 10 pm. Does this impact the industry? Where is the prospective user anyway? Digital advertising as a far more credible media to advertise, is what this presentation brings out!
Millennial consumers are a challenge for companies; they are hard to reach and even harder to keep loyal. Only 3% of millennials are moved by traditional advertising, preferring instead to make purchase decisions based on what they consider to be authentic peer reviews and social media. In this environment, successful marketers will need to have a deep understanding of their audiences’ thoughts and feelings to engage them and drive future revenue.
Social media data unlocks a new, unsolicited, uncensored, and real-time view into billions of consumers’ hearts and minds. This intimate look into people’s lives, ideas, and behaviors offers an unprecedented opportunity for smart marketers to get ahead of the game and drive growth, reach and loyalty.
Watch the webinar to hear experts from Taco Bell, Twitter, and NetBase to hear how leading brands succeed in marketing to millennials with new social audience data.
KEY TAKEAWAYS:
Marketing to millennials best practices from Taco Bell's mobile app launch
New Twitter Audience Data to unlock dimensional understanding of consumers
How to do audience segmentation, campaign development and engagement with social media analytics
Is Traditional Public Relations Dead? Blending Traditional Public Relations a...Michael Barber
Michael Barber and Robin Lybarger of COHN explore the changing landscape and trends within traditional public relations, the impact of social and new technology on journalism and media consumption, and how these trends can be leveraged to better integrate public relations and digital marketing teams to deliver results for clients.
Thoughts shared as part of Game Changers Conf at Onassis Cultural Center, on the impact of the birth and development of Digital ad industry on Creativity.
Similar to Content & Commerce: The Digital Cronut (Ben Lerer, SXSW) (20)
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
10. Mass Reach / Direct Response Solutions
Consume Majority of Ad Dollars
FACEBOOK
Pinterest
Google
Programmatic
Ad Networks
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
11. When Traditional Media worked, it didn’t
have this problem
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
12. Advertising Spend:
Online vs. Offline
(this will continue…)
70
60
50
40
Print
30
Digital
Billions
20
10
0
2011 2012 2013 2014 2015 2016 2017
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
13. Annual Revenue for Digital Publishers
120
100
80
60
40
LESS THAN
$100 MILLION
20
0
Yearly Revenue
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
14. A Challenge For Publishers to Overcome
PREMIUM
REMNANT inventory
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
25. We grew to be a
Decent-Sized business
9,000,000
8,000,000
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
2005
2006
2007
2008
2009
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
26. “Streetwear's bold styles and outlandish patterns either grab
you immediately or they don't – no one's ambivalent about a
Playa's Club gold-studded teal sleeveless hoodie. Make the
call and move on, with Jack Threads.”
Thrillist Boston – October 9, 2008
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
35. Huge Increase in Lifetime Value
$100+
$3-$20
Thrillist Brand
PremiumMedia
RPM
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
36. Annual Revenue for Digital Publishers
120
100
80
60
40
LESS THAN
$100 MILLION
MORE THAN
$100 MILLION
20
0
Yearly Revenue
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
