The document promotes Lok8, a service that helps local businesses get online without needing a website, instead focusing on social media platforms and mobile. It argues that most customers are now found online rather than through traditional means, and that Lok8 can help businesses get listings, profiles, and advertising across Google, Facebook, and other sites to find more customers. The service includes online marketing consultancy, asset creation, and advertising support for businesses for the first year before recommending a website be built.