This document discusses different social media options and how to choose the best one based on your goals. It outlines the pros and cons of Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest. The key advice is to weigh the pros and cons of each for your needs and goals, focus on developing one platform fully at first, then branch out to one or two more over time. Choosing the right social media depends on factors like your target audience, content type, and ability to generate and share updates.

1. What Social Media
Solution is Right for You?
How to decide between the many, many Social Media outlets out
there!

2. Why Even Choose?
! There are many social media outlets and applications out
there
! … so how do you choose which one is the right for you and
what your GOALS are?
! It can be similar to picking the right type of partner or date!
! Choosing the right type of partner will determine long
term happiness and mutual benefits

3. Meet the Lucky Candidates
! Facebook
! Twitter
! LinkedIn
! Google +
! Instagram
! Pinterest

4. Facebook
PROS
! Over 757 Million Daily Users
! 18 minutes spent on Facebook
per visit; also a wide variety of
Facebook mobile applications
and its own brand of
Facebook Pages for businesses
! Sheer expansive amount of
usage worldwide among
every age group and
demographic

5. Facebook
CONS
! Hard to accurately measure
impressions (many have to be
bought now through Ads and
promoted space as opposed to
organically)
! Time consuming to keep track
of “trolls” and negative
commentary
! Depending on the
demographic, much
information may not be seen a
trustworthy as a source

6. Twitter
PROS
! 140 characters of a “headliner”
Tweet can be used to generate
leads
! Immediate response and
immediate reaction from
fans and followers
! Usage of #hashtags allow for
filtered listening and promotion
and allow for people who aren’t
yet following you to find you in
a crowded space

7. Twitter
CONS
! Messaging needs to be
consistent and up to date (it can
be easy to “lose track” of
comments)
! Deleted tweets never die – they
are cached by Google and
stored so be careful what is said
! 140 characters can provide
limitations in how a message
delivers tone and context

8. LinkedIn
PROS
! Considered the professional
social media solution;
known as more of “professional
networking”
! High SEO; well done profiles
will show up high on search
engines
! Great for business to
business marketing to find
the right people to reach out to

9. LinkedIn
CONS
! Can have a higher SPAM
increase due to the algorithm
that give you higher SEO
! Interface does not lend itself to
automated sharing
! Limited interactivity when
compared to more popular
candidates such as Twitter or
Facebook

10. Google+
PROS
! Less competition (for now) so less
users mean that there is less noise
and more opportunity for
messages to be heard by the right
people!
! Unique opportunity to run
webinars and video messaging
with “hangouts”
! Big impact on Google search
results for business
! Responsive design!

11. Google+
CONS
! Different layout and cover
photo dimensions than FB or
other social media channels so
dedicated artwork needs to be
made
! Less users (for now) so not as
wide as audience
! Confusing at first to grasp things
like “circles” and who can view
what information you want
public

12. Instagram
PROS
! Known as the more
photogenic version of
Twitter and it lets you say a
whole lot more than 140
characters
! Plays upon the more visual
and immediate nature of
the web
! Usage of #hashtags allow
for filtered listening and
promotion; but some are
Instagram specific!

13. Instagram
CONS
! Instagram can best be credited
for the birth of the selfie!
! Can mainly only be used on
mobile and it is difficult to
toggle between multiple
accounts
! Not seen as a space to play in if
you do not have a lot of visuals
to display on a daily basis

14. Pinterest
PROS
! Considered an online scrapbook
of sorts; fantastic for reaching a
mainly female audience
! Easy to use; adding a Pinterest
widget makes it easy for
people to “pin” images
directly from the website and
drive traffic
! Hard to have to pay per click
or have ads

15. Pinterest
CONS
! Is not popular among all
demographics and
industries (can be considered
“niche”)
! Has the same issue that
Instagram has in the sense that
if you do not have very many
visuals; it can be hard to
generate content
! A strong website presence is
required

16. What Does This All Mean?

17. Weigh the Pros and Cons of Each
Social Media Channel
! Decide on ONE to develop a good and solid foundation with;
one that fits your needs and goals
! Pick one that best fits your own pros and cons list
! Once that social media network is established then maybe
think about branching off into one or two more at a time