Using Social Media to Grow Your Landscaping Business
•Download as PPT, PDF•
10 likes•7,528 views
This document provides various statistics about social media and internet usage: 75 million tweets are sent per day, 70% of active adult social network users shop online, and 85% of 40-54 year olds in Canada use the internet. Facebook saw 54 million minutes of usage in May 2011 and is projected to facilitate $30 billion in commerce by 2015.
Report
Share
Report
Share
Recommended
Top 8 Reasons Why You Should Be On LinkedIn
Well here are the top 8 reasons why you should definitely be on LinkedIn. Hope you enjoy reading this!
An introduction to Twitter by John Weet
This document provides an overview and introduction to Twitter, including what Twitter is used for, conventions used on Twitter, who to follow, applications for accessing Twitter, and examples of mistakes made when tweeting. Key points include that Twitter is a social media platform allowing users to share short messages, it grew rapidly in 2009 especially among younger demographics, common conventions include using hashtags and mentioning other users, and both desktop and mobile apps exist for accessing Twitter.
Using content and social media to grow your business - Digital DNA
Recently I was invited to speak at the tourism day at Digital DNA - a digital marketing conference in Belfast. I spoke about how you can use content and social media to grow your business and gave some general tips also.
The Future of Online Communication for Independent Garden Centers
This document provides various statistics about social media and mobile usage:
1) Over 1 billion tweets are sent per week and mobile Twitter usage has increased 182%
2) QR code scanning increased 1200% from May to December 2010
3) There are 250 million mobile Facebook users and 28.1 million Groupons sold in Q1 2011
It emphasizes that communication should not just be one-way but should involve engaging with people. It asks the reader to reflect on key takeaways from conversations and how to support marketing initiatives and the sales lifecycle over the next 48 hours.
How Digital is Changing Federal Credit Unions
This document contains various statistics about social media usage and growth. It details the large numbers of people active on platforms like Facebook, Twitter, and LinkedIn. It also provides data on the rise in mobile usage of social networks and how many text messages are sent annually. The document promotes social media monitoring and governance services.
OBE Social Media brent copy
1) Social media has become ubiquitous, with over half of the world's population being under 30 and having never known life without the internet.
2) Social media is now deeply integrated into both personal and professional lives, with 1 in 6 marriages now between people who met through social media and over 80% of companies having social media accounts.
3) The growth and adoption of social media has far outpaced other technologies such as radio and television, with platforms like Facebook and YouTube reaching 50 million users within just a few years.
Using Facebook for Direct Leads and Sales
The document discusses statistics about Facebook usage such as the number of mobile and total users, the average number of friends per user, the number of female users aged 40-55 in the US, and Facebook's projected commerce revenue by 2015. It also prompts the reader to reflect on key takeaways from a conversation, barriers to change, and marketing initiatives to undertake in the next 48 hours to support a brand and sales lifecycle. Contact information is provided at the end.
FitYogurt Assignment
This document discusses the benefits of social media marketing for businesses. It notes that 80% of companies used LinkedIn for recruitment in 2010, and that Facebook and YouTube grew much faster than previous media. Studies found that small businesses saw a 50% increase in leads from social networking and over 60% of Fortune 1000 companies have online communities. The benefits for businesses include wider promotion of products to a larger audience, being ahead of competition, and generating more customers and revenue through word of mouth and exposure.
Recommended
Top 8 Reasons Why You Should Be On LinkedIn
Well here are the top 8 reasons why you should definitely be on LinkedIn. Hope you enjoy reading this!
An introduction to Twitter by John Weet
This document provides an overview and introduction to Twitter, including what Twitter is used for, conventions used on Twitter, who to follow, applications for accessing Twitter, and examples of mistakes made when tweeting. Key points include that Twitter is a social media platform allowing users to share short messages, it grew rapidly in 2009 especially among younger demographics, common conventions include using hashtags and mentioning other users, and both desktop and mobile apps exist for accessing Twitter.
Using content and social media to grow your business - Digital DNA
Recently I was invited to speak at the tourism day at Digital DNA - a digital marketing conference in Belfast. I spoke about how you can use content and social media to grow your business and gave some general tips also.
The Future of Online Communication for Independent Garden Centers
This document provides various statistics about social media and mobile usage:
1) Over 1 billion tweets are sent per week and mobile Twitter usage has increased 182%
2) QR code scanning increased 1200% from May to December 2010
3) There are 250 million mobile Facebook users and 28.1 million Groupons sold in Q1 2011
It emphasizes that communication should not just be one-way but should involve engaging with people. It asks the reader to reflect on key takeaways from conversations and how to support marketing initiatives and the sales lifecycle over the next 48 hours.
How Digital is Changing Federal Credit Unions
This document contains various statistics about social media usage and growth. It details the large numbers of people active on platforms like Facebook, Twitter, and LinkedIn. It also provides data on the rise in mobile usage of social networks and how many text messages are sent annually. The document promotes social media monitoring and governance services.
OBE Social Media brent copy
1) Social media has become ubiquitous, with over half of the world's population being under 30 and having never known life without the internet.
2) Social media is now deeply integrated into both personal and professional lives, with 1 in 6 marriages now between people who met through social media and over 80% of companies having social media accounts.
3) The growth and adoption of social media has far outpaced other technologies such as radio and television, with platforms like Facebook and YouTube reaching 50 million users within just a few years.
Using Facebook for Direct Leads and Sales
The document discusses statistics about Facebook usage such as the number of mobile and total users, the average number of friends per user, the number of female users aged 40-55 in the US, and Facebook's projected commerce revenue by 2015. It also prompts the reader to reflect on key takeaways from a conversation, barriers to change, and marketing initiatives to undertake in the next 48 hours to support a brand and sales lifecycle. Contact information is provided at the end.
FitYogurt Assignment
This document discusses the benefits of social media marketing for businesses. It notes that 80% of companies used LinkedIn for recruitment in 2010, and that Facebook and YouTube grew much faster than previous media. Studies found that small businesses saw a 50% increase in leads from social networking and over 60% of Fortune 1000 companies have online communities. The benefits for businesses include wider promotion of products to a larger audience, being ahead of competition, and generating more customers and revenue through word of mouth and exposure.
Selling with social media
A short presentation on how to use social media to enhance sales, focusing on Twitter, Youtube and Facebook as sales tools. Given in Malmo, Sweden on 17th of September 2010 at Ahrens Rapid Growth, by Jan Kees Fokkens of 42Republic.nl
Social Media for beginners 2022.pptx
This document provides an overview of various social media platforms and how to use them. It discusses Facebook, Twitter, LinkedIn, Instagram, Pinterest, blogging, and concludes with an invitation for discussion. Key details include statistics on user demographics and engagement for each platform, as well as how to create accounts and share content. The goal is to introduce these major social media channels and apps to help people engage online through competitions, conversations, professional networking, and sharing photos/stories.
NCB Quarterly Event
This document provides information about Simon Dell and his work in branding, graphic design, marketing consultancy and advertising. It discusses his background working for companies like Lion Nathan and Heineken in consumer behaviour and promotions. The document then outlines key topics in social media including definitions of social media, platforms like Facebook, Twitter, LinkedIn and how to measure their effectiveness. It provides tips on using each platform and emphasizes the importance of having a plan, quality engagement and interacting to build valuable relationships.
Social Media Overview for Local Government
This is a presentation I did to the Greater Dandenong Council to give them an overview of how social media could be used.
Shine social media presentation - Feb 2016
All the latest Social Media apps and how to use them effectively
Created for the Sunbed Association with example from the tanning industry
Shine2016 social media presentation
Social media platforms and how to use them.
Tips and trick on how to get more followers
Created for the Sunbed association and looking at the tanning market in particular. Facebook, Twitter, Instagram, Snapchat, Youtube and Vine
Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
Socially speaking
This document provides statistics and information about major social media platforms: Facebook, Twitter, and LinkedIn. Facebook has over 618 million users who share over 25 billion pieces of content per month. Twitter has over 300,000 new users per day and over 110 million total users. LinkedIn is the oldest of the platforms, created in 2003, and has over 70 million professional users worldwide. The document also describes social media marketing services and packages offered by Solid Line Marketing to help drive businesses' social media strategies and audiences.
Social media marketing
Social media marketing is gaining strong roots in the online marketing world day by day. The immense increase in the Social networks has caused by the humungous influence of Facebook, Twitter and Linkedin in a man's life.
Business In Real Time Ifma
Presentation on why building, maintaining, and fostering relationships through comprehensive digital and web strategies is key for individual businesses, associations, and industry success.
Social media facts
To provide a comprehensive information of all internet, online marketing and social media and its facts and much more...
SOMEBIZ Conference Mexico City
The document discusses the growth of Twitter usage in Mexico. It notes that in January 2010 there were 146,000 Twitter users in Mexico, growing to 1,825,000 users by July 2010, an increase of over 300,000 users. It also mentions using social media for customer participation, marketing research, and media integration.
Aim Breakfast Presentation on Social Media
This document provides information about Simon Dell and his background working in branding, graphic design, marketing consultancy and advertising campaigns. It then discusses key topics related to social media and digital marketing. Some of the main points covered include defining social media, the importance of platforms like Facebook, Twitter, LinkedIn and mobile marketing. Tips are provided on developing a social media presence and measuring the return on investment from social media activities.
What is Social Media, and Why Should You Care?
Social media refers to online platforms that allow users to communicate and share content with other users. Some key platforms discussed are Twitter, Facebook, YouTube, and Blogs. The document outlines the massive growth of social media in recent years, with hundreds of millions of active users worldwide. It also discusses how brands can benefit from social media by listening to customers, engaging with them, and addressing any issues that arise in a transparent manner.
Social Media for financial institutions,wealth management companies,banks and...
Social Media for financial institutions,wealth management companies,banks and...Vie Consultancy Services
Social media is a rage a ubiquitous phenomena imperative for a companies success. Although The financial sector has traditionally been apprehensive about changes.This presentation is an epiphany on how social media works for wealth management companies, banks and insurance companies. The use of twitter
This power point is a proposal to a non profit government organization to use twitter to communicate upcoming events and services offered to the population served. Statistics on non profit use of twitter is presented and instructions on how to develop a twitter account is described.
How To Use Social Media For Your Personal & Business Growth
This document provides information on how social media can help grow businesses. It discusses survey findings that show high percentages of consumers using social media for various activities like shopping, travel planning, and learning about food. The document then outlines several ways social media can impact businesses, such as customer relationship management, market research, competitive advantage, cost control, higher sales, and public relations. It also provides tips for using social media as a business tool, including storytelling, humanizing the company, and repeating the social media success process. Statistics are given for major platforms like Facebook, Twitter, and LinkedIn. The document concludes with additional tips for using social media effectively.
Social Media and impact on economy and society
Social media refers to online platforms that allow users to connect, communicate, and share content and information. Popular social media sites include Facebook, Twitter, LinkedIn, YouTube, and Instagram. These platforms enable people to share updates, photos, videos, and other content quickly with large networks. While social media has connected people on a global scale, it also has some drawbacks like psychological addiction, reduced attention spans, and lack of privacy controls. Overall, social media has changed how people interact and access news/information worldwide.
Social media and impact on economy and society
Social media refers to online platforms that allow users to connect, communicate, and share content and information. Popular social media sites include Facebook, Twitter, LinkedIn, YouTube, and Instagram. These platforms enable people to share updates, photos, videos, and other content quickly with large networks. While social media has connected people on a global scale, it also has some drawbacks like psychological addiction, reduced attention spans, and lack of privacy controls. Overall, social media has changed how people interact and access news/information worldwide.
Social Media: Understanding the Digital Generation
This document discusses trends in digital media usage and marketing strategies. It notes that 60% of social media time is spent on smartphones and tablets, while 86% of people skip TV commercials. It also mentions that two-thirds of firms plan to increase spending on video marketing, and that understanding different digital platforms is important for retaining "social customers" through engaging content.
Surviving the Change Agents - How Business Survive the Next Evolution
Consumer-centric technology companies are driving rapid change through micro-moments, data at scale, and assisted intelligence. Highest performing teams adapt by understanding trends, leveraging data and AI to personalize experiences, and empowering employees through collaboration and knowledge sharing. To survive, companies must focus on continuously improving the customer experience.
The Future of Marketing - Steps to Building Experiences of the Future
The document discusses the future of marketing and how businesses need to adapt to ongoing technological changes and revolutions. It notes that marketing is shifting from a focus only on acquisition to managing the entire customer journey through experiences. It recommends that companies align their teams to the full customer journey, focus on a single source of data truth, continually test new ideas, train teams for rapid improvement, and create experience teams instead of just marketing teams. The future of marketing depends on effectively managing ongoing changes.
More Related Content
Similar to Using Social Media to Grow Your Landscaping Business
Selling with social media
A short presentation on how to use social media to enhance sales, focusing on Twitter, Youtube and Facebook as sales tools. Given in Malmo, Sweden on 17th of September 2010 at Ahrens Rapid Growth, by Jan Kees Fokkens of 42Republic.nl
Social Media for beginners 2022.pptx
This document provides an overview of various social media platforms and how to use them. It discusses Facebook, Twitter, LinkedIn, Instagram, Pinterest, blogging, and concludes with an invitation for discussion. Key details include statistics on user demographics and engagement for each platform, as well as how to create accounts and share content. The goal is to introduce these major social media channels and apps to help people engage online through competitions, conversations, professional networking, and sharing photos/stories.
NCB Quarterly Event
This document provides information about Simon Dell and his work in branding, graphic design, marketing consultancy and advertising. It discusses his background working for companies like Lion Nathan and Heineken in consumer behaviour and promotions. The document then outlines key topics in social media including definitions of social media, platforms like Facebook, Twitter, LinkedIn and how to measure their effectiveness. It provides tips on using each platform and emphasizes the importance of having a plan, quality engagement and interacting to build valuable relationships.
Social Media Overview for Local Government
This is a presentation I did to the Greater Dandenong Council to give them an overview of how social media could be used.
Shine social media presentation - Feb 2016
All the latest Social Media apps and how to use them effectively
Created for the Sunbed Association with example from the tanning industry
Shine2016 social media presentation
Social media platforms and how to use them.
Tips and trick on how to get more followers
Created for the Sunbed association and looking at the tanning market in particular. Facebook, Twitter, Instagram, Snapchat, Youtube and Vine
Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
Socially speaking
This document provides statistics and information about major social media platforms: Facebook, Twitter, and LinkedIn. Facebook has over 618 million users who share over 25 billion pieces of content per month. Twitter has over 300,000 new users per day and over 110 million total users. LinkedIn is the oldest of the platforms, created in 2003, and has over 70 million professional users worldwide. The document also describes social media marketing services and packages offered by Solid Line Marketing to help drive businesses' social media strategies and audiences.
Social media marketing
Social media marketing is gaining strong roots in the online marketing world day by day. The immense increase in the Social networks has caused by the humungous influence of Facebook, Twitter and Linkedin in a man's life.
Business In Real Time Ifma
Presentation on why building, maintaining, and fostering relationships through comprehensive digital and web strategies is key for individual businesses, associations, and industry success.
Social media facts
To provide a comprehensive information of all internet, online marketing and social media and its facts and much more...
SOMEBIZ Conference Mexico City
The document discusses the growth of Twitter usage in Mexico. It notes that in January 2010 there were 146,000 Twitter users in Mexico, growing to 1,825,000 users by July 2010, an increase of over 300,000 users. It also mentions using social media for customer participation, marketing research, and media integration.
Aim Breakfast Presentation on Social Media
This document provides information about Simon Dell and his background working in branding, graphic design, marketing consultancy and advertising campaigns. It then discusses key topics related to social media and digital marketing. Some of the main points covered include defining social media, the importance of platforms like Facebook, Twitter, LinkedIn and mobile marketing. Tips are provided on developing a social media presence and measuring the return on investment from social media activities.
What is Social Media, and Why Should You Care?
Social media refers to online platforms that allow users to communicate and share content with other users. Some key platforms discussed are Twitter, Facebook, YouTube, and Blogs. The document outlines the massive growth of social media in recent years, with hundreds of millions of active users worldwide. It also discusses how brands can benefit from social media by listening to customers, engaging with them, and addressing any issues that arise in a transparent manner.
Social Media for financial institutions,wealth management companies,banks and...
Social Media for financial institutions,wealth management companies,banks and...Vie Consultancy Services
Social media is a rage a ubiquitous phenomena imperative for a companies success. Although The financial sector has traditionally been apprehensive about changes.This presentation is an epiphany on how social media works for wealth management companies, banks and insurance companies. The use of twitter
This power point is a proposal to a non profit government organization to use twitter to communicate upcoming events and services offered to the population served. Statistics on non profit use of twitter is presented and instructions on how to develop a twitter account is described.
How To Use Social Media For Your Personal & Business Growth
This document provides information on how social media can help grow businesses. It discusses survey findings that show high percentages of consumers using social media for various activities like shopping, travel planning, and learning about food. The document then outlines several ways social media can impact businesses, such as customer relationship management, market research, competitive advantage, cost control, higher sales, and public relations. It also provides tips for using social media as a business tool, including storytelling, humanizing the company, and repeating the social media success process. Statistics are given for major platforms like Facebook, Twitter, and LinkedIn. The document concludes with additional tips for using social media effectively.
Social Media and impact on economy and society
Social media refers to online platforms that allow users to connect, communicate, and share content and information. Popular social media sites include Facebook, Twitter, LinkedIn, YouTube, and Instagram. These platforms enable people to share updates, photos, videos, and other content quickly with large networks. While social media has connected people on a global scale, it also has some drawbacks like psychological addiction, reduced attention spans, and lack of privacy controls. Overall, social media has changed how people interact and access news/information worldwide.
Social media and impact on economy and society
Social media refers to online platforms that allow users to connect, communicate, and share content and information. Popular social media sites include Facebook, Twitter, LinkedIn, YouTube, and Instagram. These platforms enable people to share updates, photos, videos, and other content quickly with large networks. While social media has connected people on a global scale, it also has some drawbacks like psychological addiction, reduced attention spans, and lack of privacy controls. Overall, social media has changed how people interact and access news/information worldwide.
Social Media: Understanding the Digital Generation
This document discusses trends in digital media usage and marketing strategies. It notes that 60% of social media time is spent on smartphones and tablets, while 86% of people skip TV commercials. It also mentions that two-thirds of firms plan to increase spending on video marketing, and that understanding different digital platforms is important for retaining "social customers" through engaging content.
Similar to Using Social Media to Grow Your Landscaping Business (20)
Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
Social Media for financial institutions,wealth management companies,banks and...
Social Media for financial institutions,wealth management companies,banks and...
How To Use Social Media For Your Personal & Business Growth
How To Use Social Media For Your Personal & Business Growth
Social Media: Understanding the Digital Generation
Social Media: Understanding the Digital Generation
More from Kyle Lacy
Surviving the Change Agents - How Business Survive the Next Evolution
Consumer-centric technology companies are driving rapid change through micro-moments, data at scale, and assisted intelligence. Highest performing teams adapt by understanding trends, leveraging data and AI to personalize experiences, and empowering employees through collaboration and knowledge sharing. To survive, companies must focus on continuously improving the customer experience.
The Future of Marketing - Steps to Building Experiences of the Future
The document discusses the future of marketing and how businesses need to adapt to ongoing technological changes and revolutions. It notes that marketing is shifting from a focus only on acquisition to managing the entire customer journey through experiences. It recommends that companies align their teams to the full customer journey, focus on a single source of data truth, continually test new ideas, train teams for rapid improvement, and create experience teams instead of just marketing teams. The future of marketing depends on effectively managing ongoing changes.
Top 2017 Learning Trends via LinkedIn
Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
How Consumer Technology Companies Are Changing the World
This document is a series of tweets from the user @KYLEPLACY that appear to be discussing a Louis CK video. The tweets do not provide much context around the content of the video or @KYLEPLACY's opinions on it, but instead are a repetitive thread of the user mentioning their own Twitter handle multiple times.
How to Build the Business of the Future v2
This document discusses strategies for closing the knowledge divide in businesses. It advocates for empowering change through technology to improve speed, access, and data-driven decision making. Modular solutions and minimum viable products are recommended to iteratively validate customer needs and keep pace with rapid technological change.
Closing the Knowledge Divide: How to Build the Business of the Future
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Change Agents: How Consumer Centric Technology Companies Change the World
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston.
The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable.
Here are a few.
It Shouldn't Be Scary to Go Digital
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
The 4 Ps to Sustainable Growth
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
Marketing is Dead. Build a Foundation. Ignore the Hype.
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance.
YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
You Can't Growth Hack Your Way to Success
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE.
Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
It Shouldn't Be Scary to Go Digital
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
Marketing is Dead - Uberflip User Conference Presentation
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Marketing is Dead - TrackMaven Digital Conference
The document discusses how marketing is changing and the trends that are disrupting traditional marketing approaches. It notes that mobility and internet usage are maturing, and that whoever owns the network experience owns the customer experience. It then outlines five evolutions needed for marketing survival: reorganizing marketing teams according to people, principles, processes, programs, and performance; focusing on user experience; shifting from content marketing to thought leadership; replacing engagement metrics with unit economic measures; and cleansing data to support healthy artificial intelligence.
Marketing Team Organizational Structures
The document outlines three examples of marketing team organizational structures:
1) A demand generation and content focused structure led by a VP of Demand Generation and a VP of Brand and Communications.
2) A performance marketing focused structure led by a VP of Performance Marketing and a VP of Brand and Communications.
3) A channel marketing focused structure led by a VP of Demand Generation, a VP of Product Marketing, and a VP of Brand and Communications.
Marketing is Dead - Inbound Experience Conference
Louis CK released a new stand-up special on his website in which he discusses various topics like racism, relationships, and his daughters. The special was filmed in Washington D.C. and released without any promotion or announcement on LouisCK.com, where it can be purchased for $8.
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Presentation given in New York City on 5/19 for Idio.
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Presentation from Pegasus Trucking Live in Clearwater, FL 4/28/2016 - where I discussed the changes in technology, consumerism, mobility, artificial intelligence / machine learning, and how they affect/change the transportation industry.
More from Kyle Lacy (20)
Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Recently uploaded
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Digital Marketing Trends in 2024 | Guide for Staying Ahead
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Project Management Semester Long Project - Acuity
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
OpenID AuthZEN Interop Read Out - Authorization
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
20240609 QFM020 Irresponsible AI Reading List May 2024
Everything I found interesting about the irresponsible use of machine intelligence in May 2024
Recently uploaded (20)
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Using Social Media to Grow Your Landscaping Business
- 4. 75M Tweets Sent a Day
- 5. 70% of active online adult social network users shop online
- 6. 85% of 40-54 year olds in Canada use the Internet
- 7. 300,000 New Twitter Accounts Created Every Day
- 8. 54M minutes spent on Facebook May 2011
- 9. $30B Facebook store commerce by 2015 up from 0 in 2010
- 10. +250M Mobile users on Facebook source: Gartner 2010
- 11. 6.5 Trillion SMS messages sent in 2010 source: Informa telecoms and media
- 51. Facebook.com/ads
- 61. Linkedin.com/ads
- 85. Hootsuite.com
- 92. Bufferapp.com
- 98. Wildfireapp.com
- 104. Google.com/alerts
- 107. Eventbrite.com
- 109. Exacttarget.com
- 111. Mailchimp.com
- 113. Connect With Me Kylelacy.com @kyleplacy 765-610-5965