The document discusses the history and evolution of social media from the 1980s to present. It traces the origins of social media to early bulletin board systems and AOL chat rooms, and how these early forms evolved into platforms like Friendster, GeoCities, and social networking sites. The document predicts that future social media will involve increased collaboration across networks on mobile devices and through common profiles. It argues that social media has revolutionized communication and will continue to evolve through new technologies.

1. Social Media
Yesterday, Today & Tomorrow
Keith Parnell (@parnellk63)
CEO, JASE Group
www.jasegroup.com
blog.keithparnell.com

2. What is New Media?
New Media is meant to encompass the emergence of digital,
computerized, or networked information and communication
technologies of tomorrow.

3. What is Social Media?
Social Media is designed to be disseminated through social interaction,
created using highly accessible and scalable publishing techniques.

4. Social Media in the 1980’s
Yes, there really was “social media” in the 80’s!
Bulletin Board Systems:
 Data transfer.
 File transfer.
 Message board system for educational institutions.

5. Social Media in the 1990’s
Commercial Online Systems:
 AOL.
 Earthlink.
 Netcom.
AOL Chat Rooms!
Netscape News Portal

6. Social Media in the 2000’s
WEB 1.0
 GeoCities.
 Friendster
 The sign of things to come!
 The origination of “social graphing”.

7. What is New Media?
New Media is meant to encompass the emergence of digital,
computerized, or networked information and communication
technologies of tomorrow.
Today’s New Media IS “Social Media”!

8. Social Media Today

9. Tomorrow’s Social Media?
Cannot predict the future based on past trends.
 RSS Feeds on steroids
 Collaboration across social communities
 Collaboration on mobile devices
 Common Social Profiles
 Search and the Social Graph
 Example: #NMC09 profile based on search results.
 Public Relations’ common message to a global audience.
 Fundraising Campaigns on a global scale.
 Niche blogging to a global niche-interested audience.
Still believe Social Media is just a fad?

10. Social Media Revolution

11. What is New Media?
New Media is meant to encompass the emergence of digital,
computerized, or networked information and communication
technologies of tomorrow.
Tomorrow’s New Media IS “Social Media” on Steroids!

12. Keith’s Social Media Network
 Blog: blog.keithparnell.com
 Blog: CoffeeWithTheCEO.com
 Facebook: facebook.com/parnellk63
 JASEzone: jasezone.com/JZ/parnellk63
 LinkedIn: linkedin.com/in/parnellk63
 Flickr: flickr.com/photos/parnellk63
 FriendFeed: friendfeed.com/parnellk63
 Twitter: twitter.com/parnellk63
 Viddler: viddler.com/parnellk63
 Website: KeithParnell.com, parnellk63.com
 YouTube: youtube.com/parnellk63

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