A presentation prepared for a discussion around Social Media @ the Telemis Passionate People lunch. More info: http://passionatepeople.wordpress.com/

1. Social Media
WTF(uzz)?
for Telemis Passionate People
by David Hachez

2. About me
Search “David Hachez” on Google.com

3. Evolution of Man Kind

5. From

6. To

7. source: Youcracy

8. 2.0
1.5
1.0

12. What has changed?

13. TIME & SPACE
24/7
WWW

14. NETWORKS
one to all
peer to peer

15. ENCODING

16. SEARCH
find
retrieve

17. CONTRIBUTE
review & rate
publish

19. 1
creators
10
synthetizers
100
consumers
Pyramid of Bradley Horowitz

20. Source: Forrester

21. So we are Creators
critics broadcasters
DJs publishers reporters
experts editors

22. Applied to Marketing

23. source: Duval Guillaume

28. credibility of CG reviews
2%
Why does it matter?
98%
very/somewhat credible not credible
source: eMarketer

29. Sustainability

30. Verba volant, scripta manent

31. Verba docent, exempla trahunt

32. “Think about how you use the Web right now
compared to six years ago.
Now think about how our children are using it.
Social Media is the innovation of our time.
Whether or not the internet becomes a mass media is
irrelevant. Our behavior and the behavior of future
generations has been irreversibly altered.”
- David Armano, Logic+Emotion

33. Web x.0

34. Thank you