This document discusses Harnoor Toor's blog "Human Life Around The Globe" which explores human life in different parts of the world and how culture, society, and the natural environment impact where people live. The blog publishes weekly posts and is promoted on Facebook, Twitter, and Pinterest. Metrics on engagement are analyzed and recommendations are provided to increase posts, add more images and videos, improve search engine optimization, and leverage additional social media platforms and mobile marketing.

1. HUMAN LIFE AROUND THE GLOBE
Harnoor Toor
7 July, 2012
http://humanlifearoundtheglobe.blogspot.ca/http://humanlifearoundtheglobe.b
logspot.ca/

2. IMPORTANCE OF INTERNET MARKETING
 Why internet marketing is even important?
 25.1 million used internet from home or work
(April 2011 comShare)
 83% access from any location (Ipsos Reid 2010)
 Media-
sites

3. INTERNET MARKETING STATS
 96% have an at-home high speed connection
(cmdc.ca/resources)
 42% of wireless phone subscribers have smartphones
(IDC Canada Jan, 2011)
 comScore.com

4. WHO USES THE INTERNET?
% COMPOSITION UNIQUE VISITORS BY AGE % COMPOSITION UV REGIONAL BREAKOUT & BY
SEGMENT HOUSEHOLD INCOME BREAKOUT (BOTTOM)

5. OVERVIEW
Blog Topic: Human
Life Around The Globe
Description: This blog
tells about the human life
in different parts of the
world. Impact of culture,
society, and natural
situations on human
habitat.
Why this blog?

6. BLOG’S WEEKLY POSTS

7. SOCIAL MEDIA
 Facebook page
 http://tinyurl.com/cklb7bf
 Twitter account
 https://twitter.com/lifearoundglobe
 Pintrest
 http://pinterest.com/lifearoundglobe/

8. METRICS SUMMARY
 Facebook Page
 Twitter Counter
 Blog Analytics

9. BUSINESS REVIEW
 Key Learning’s
 Blog
 Facebook
 Twitter
 Reddit
 Pintrest
 Digg

10. BUSINESS REVIEW
 Blog learning's

11. BUSINESS REVIEW
 Facebook learning’s

12. BUSINESS REVIEW
 Twitter Learning’s

13. BUSINESS REVIEW
 Reddit Learning’s

14. RECOMMENDATIONS
 Website
 Blog
Add posts more
Frequently
Add more pictures
Conversation with
readers

15. RECOMMENDATIONS
 SEO

16. RECOMMENDATIONS
Updates
on Daily
 Social Media stumbleu Tweet
-pon
More
Repins
Submit Videos
Connect
links from
and
more different
interact
often countries

17. RECOMMENDATIONS
 Press Release

18. RECOMMENDATIONS
 Mobile Marketing

19. THANK YOU
Human Life Around The Globe
By: Harnoor Toor
MKTG 404 1M
http://humanlifearoundtheglobe.blogspot.ca/