This document provides an overview of web analytics. It begins with an introduction to the big picture of web analytics and provides a brief history. It then lists and groups various tools for managing content, gathering insights, and collaborating such as Google Analytics, Facebook Insights, social media platforms, project management tools, blogs, videos and more. Definitions and basics of web analytics are also mentioned. The document poses the question of whether customer sentiment might become the next key performance indicator for marketers.

1. Web Analytics
ECS Brussels - September 2014

3. The Big Picture
source: http://www.theuxbookmark.com

4. http://blog.clicktale.com/2010/11/17/a-brief-history-of-web-analytics/

5. Analytics
http://www.euromonitor.com

7. Manage Content Gather Insight Exchange
YOU publishers bookmarks analytics communication
community image storage data streams projects
blog sounds knowledge communities crowdsourcing
location videos information networks infrastructure
personal data live stream reputation v-office
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After

8. Manage Content Gather Insight Exchange
Google account
FB account
OpenID, Linkedin
Twitter
Flavors, CheckThis
Prezly
Delicious
StumbleUpon
Pinterest
Google Analytics
FB insights
Tcounter,Woopra
Skype
Socialcast,Yammer
Google+
FB pages/groups
Linkedin
Flickr, Picasa
Instagr.am
Prezy
Evernote
Dropbox
Issuu
RescueTime,Beebole
AddThis,Bit.ly
ClickTale,Seevolution
BaseCamp
Zoho projects
Blogger,WP
Posterous,Tumblr
Soundcloud
MySpace
Slideshare
Knowledge Plaza
Docstoc
DialogFeed
Getsatisfaction,
SocialBro
Crowdspring
ODesk, Mindmeister
GhostBloggers
4square
Gowalla
Youtube
Vimeo
Dailymotion
Storify
Wiki
Netvibes
Hootsuite
CoTweet,Twitspark
Google Apps
Zoho
Docs.com, Office365
Memolane, Dipity
Whoopaa
Livestream
uStream
Qik (mobile)
Klout, Ubervu,
Bringshare,Attentio,
Sproutsocial
ContactOffice
Acrobat
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After

9. Definitions
Basics!
Uses!

10. http://www.kaushik.net/avinash/

11. http://www.kaushik.net/avinash/

12. toolbox
http://classroomclipart.com

13. Basics
http://w3techs.com/technologies/overview/traffic_analysis/all

14. Advanced

16. http://www.petercanthony.com

17. The 1 mio € question

18. http://blog.init-marketing.fr

19. How do you feel about
… ?
might become the next main KPI for marketer

20. The Big Picture
source: http://www.theuxbookmark.com

22. Thanks