Η παρουσίαση αυτή έγινε στα πλαίσια του Συνεδρίου Social Media World 2013, το οποίο πραγματοποιήθηκε στις 19 Ιουνίου, στο Divani Caravel στην Αθήνα.

1. Digital Storytelling
Narrative in Social Media

7. Storytelling as a
marketing tool

8. Storyteling for
brands?

10. VS.

11. Then
Now
νιάου

14. 1st element of storytelling:
The Message
•Vision
•Mission
•Values

15. 2nd element of storytelling:
Conflict

16. ”Telling stories is the only way
we can create meaning in our lives and make sense of the world”
Paul Auster

17. 3rd element of storytelling:
Characters

18. 3rdelement of storytelling:
Characters
What kind of hero Am I?

19. 4rth element of storytelling:
Plot
beginning
middle
end
Exposition
Rising action
Climax
Falling action
Resolution

20. Great Example!
Red Bull Stratos
Felix Baumgartner
Message:
Red Bull’s
adventure value :
Gives you wings
Conflict:
Will he be able to
do it?
Character: Our
hero, Felix
Plot: Be the first
human to break
the sound barrier
outside of a
vehicle.

21. Some final tips:
•Keep it simple
•Use the right tools to tell your story. (eg
Photography, Audio, Video, Text and
Interactive Multimedia)
•Engage your audience
•Choose the right protagonist
•Be Authentic

22. NikiSotiropoulou
o-ya.gr
nikisot.com
@nikisot
Thank you!