The strategy, science and art of social media delivered by Paul Maccabee, President, and Christina Milanowski, Social Media Director, of Maccabee Public Relations. Visit www.MaccaPR.com for even more PR and social media counsel on the MaccaPR blog.
Originally presented to Minnesota Women in Marketing & Communications (MWMC) in November 2014.
Is your content marketing meeting the needs of your target consumers -- across their path to purchase? In this presentation, learn how to plan and develop content that appeals to buyers in every stage of their journey, from discovering to contacting to choosing your business. Learn what formats work best for different phases, see examples of content marketing at each stage of the journey, and see the KPIs you should be measuring at each phase.
Building an Integrated Content Marketing StrategyTiffany Monholon
According to the Content Marketing Institute, only 50% of professionals have a documented content marketing strategy. In this presentation, learn the principles of effective content marketing, along with 5 actionable tips you can use to build your strategy. Plus, see the case study of one integrated content marketing strategy from an international online marketing firm and learn key takeaways from launching an integrated campaign.
Presentation on Traditional Marketing in a Digital World given in 2014. Featuring content on marketing strategies and tactics including; word of mouth, referrals, LinkedIn, public relations, editorial calendars, content calendars, by-lined articles, press releases, trade shows, thought leadership and authority. Content provided by Veracity (formerly Rosenberg Marketing).
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
Is your content marketing meeting the needs of your target consumers -- across their path to purchase? In this presentation, learn how to plan and develop content that appeals to buyers in every stage of their journey, from discovering to contacting to choosing your business. Learn what formats work best for different phases, see examples of content marketing at each stage of the journey, and see the KPIs you should be measuring at each phase.
Building an Integrated Content Marketing StrategyTiffany Monholon
According to the Content Marketing Institute, only 50% of professionals have a documented content marketing strategy. In this presentation, learn the principles of effective content marketing, along with 5 actionable tips you can use to build your strategy. Plus, see the case study of one integrated content marketing strategy from an international online marketing firm and learn key takeaways from launching an integrated campaign.
Presentation on Traditional Marketing in a Digital World given in 2014. Featuring content on marketing strategies and tactics including; word of mouth, referrals, LinkedIn, public relations, editorial calendars, content calendars, by-lined articles, press releases, trade shows, thought leadership and authority. Content provided by Veracity (formerly Rosenberg Marketing).
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
Digital Workshop: A Review of Facebook DevelopmentsAdam Rosenberg
This presentation covers the latest Facebook platform updates and developments and discusses how to best leverage them for businesses. The presentation is skewed towards B2B but the ideas and tactics can be used for B2C as well.
This deck covers:
Approaching Facebook
Facebook: Tactic or a Strategy?
How Facebook Content Works
Creative Uses of Facebook
Leveraging Facebook’s Products
Open Graph: Why it’s not so scary
Paid Media Overview
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Your Marketing Sucks: Why You Need to Think LocalTiffany Monholon
Is your marketing local? Learn why local is critical to any online marketing program - and practical, easy tips you can use to make sure your marketing helps you reach local customers.
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
How to increase the visibility of your online content:
- Digital Communication Pillars
- Top 7 Content Tactics for NGOs in 2021
- Content Distribution Channels
- Online Reputation Management
- How to Measure Success?
- How to Increase the Visibility of your Online Content?
Pete Read has a background helping people to get the most from technology. After 20 years working in the corporate environment he started a small IT project that later became a successful business.
Voluntary Action LeicesterShire (VAL) was delighted to welcome Pete to our 2013 Future Focus Conference. Pete's workshop focused on the way in which people use technology has changed and continues to evolve. He looked at the use of social media and marketing, on the world of Pay and Click marketing, and gave attendants a simple process to get started on social media.
While the 2013 Future Focus conference is now over, VAL runs trainings and workshops like Pete's year-round. If you'd like to learn more about training for your organisation, visit www.Valoneline.org.uk.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Social Media Marketing Intro for Symantec PartnersSymantec
Social channels are seeing their user base grow every minute. With over 500 million daily active users on Facebook, 250 million monthly active users on twitter and 300 million users on LinkedIn businesses can longer ignore social.
Join Charlie Treadwell, Director Social Marketing at Symantec and learn:
- How to get started on Twitter, Facebook, LinkedIn and SlideShare
- Best practices on how to create content that engages with your customers
- Metrics to track your efforts on social
Here is a presentation that Amy Atkinson delivered on July 25, 2014 to the Nashville Chapter of the Association of Fundraising Professionals. The full-house crowd was an impressive group of nonprofit leaders gathered to discuss how nonprofits can leverage communication strategies to help their organizations reach their goals of branding, awareness, education and fundraising. We addressed the reality of small marketing teams and tiny communications budgets, and tips on establishing priorities and maximizing resources. We focused on content marketing and digital delivery channels.
Digital and Social Media Marketing: Digital Strategies for Promoting and Prot...Mary Ann Davis
A free webinar I provided for Carroll Community College's Business Training and Services. Information presented includes trends in social network usage and social commerce, benefits for businesses and planning tips.
Digital Workshop: A Review of Facebook DevelopmentsAdam Rosenberg
This presentation covers the latest Facebook platform updates and developments and discusses how to best leverage them for businesses. The presentation is skewed towards B2B but the ideas and tactics can be used for B2C as well.
This deck covers:
Approaching Facebook
Facebook: Tactic or a Strategy?
How Facebook Content Works
Creative Uses of Facebook
Leveraging Facebook’s Products
Open Graph: Why it’s not so scary
Paid Media Overview
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Your Marketing Sucks: Why You Need to Think LocalTiffany Monholon
Is your marketing local? Learn why local is critical to any online marketing program - and practical, easy tips you can use to make sure your marketing helps you reach local customers.
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
How to increase the visibility of your online content:
- Digital Communication Pillars
- Top 7 Content Tactics for NGOs in 2021
- Content Distribution Channels
- Online Reputation Management
- How to Measure Success?
- How to Increase the Visibility of your Online Content?
Pete Read has a background helping people to get the most from technology. After 20 years working in the corporate environment he started a small IT project that later became a successful business.
Voluntary Action LeicesterShire (VAL) was delighted to welcome Pete to our 2013 Future Focus Conference. Pete's workshop focused on the way in which people use technology has changed and continues to evolve. He looked at the use of social media and marketing, on the world of Pay and Click marketing, and gave attendants a simple process to get started on social media.
While the 2013 Future Focus conference is now over, VAL runs trainings and workshops like Pete's year-round. If you'd like to learn more about training for your organisation, visit www.Valoneline.org.uk.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Social Media Marketing Intro for Symantec PartnersSymantec
Social channels are seeing their user base grow every minute. With over 500 million daily active users on Facebook, 250 million monthly active users on twitter and 300 million users on LinkedIn businesses can longer ignore social.
Join Charlie Treadwell, Director Social Marketing at Symantec and learn:
- How to get started on Twitter, Facebook, LinkedIn and SlideShare
- Best practices on how to create content that engages with your customers
- Metrics to track your efforts on social
Here is a presentation that Amy Atkinson delivered on July 25, 2014 to the Nashville Chapter of the Association of Fundraising Professionals. The full-house crowd was an impressive group of nonprofit leaders gathered to discuss how nonprofits can leverage communication strategies to help their organizations reach their goals of branding, awareness, education and fundraising. We addressed the reality of small marketing teams and tiny communications budgets, and tips on establishing priorities and maximizing resources. We focused on content marketing and digital delivery channels.
Digital and Social Media Marketing: Digital Strategies for Promoting and Prot...Mary Ann Davis
A free webinar I provided for Carroll Community College's Business Training and Services. Information presented includes trends in social network usage and social commerce, benefits for businesses and planning tips.
How do you find your target audience on social media? The Center for Rural Enterprise Engagement will take you through several easy steps to find your customers and invite them to engage with you through inbound marketing practices.
Setting up Social Media accounts isn't the beginning of your social and digital media marketing it's the middle. Businesses should start with developing a Digital or Social Strategy to outline what goals and objectives they are trying to meet and what technologies and communications channels will get them there. Of course they need a Content Strategy to define their target customer and what to say to them while engaging in social and digital marketing. Get tips on defining your customer, creating a Content Strategy, and creating high performing content.
Presentation given to the Chehalem Valley Chamber of Commerce on June 17, 2015.
Topics include:
* What is Social Media Marketing?
* Creating a Social Media Marketing Plan.
* Getting the most out of your efforts.
Content marketing lessons for - and from - Canadian nonprofitsMarlene Oliveira
Slides from my presentation at the #MarketersUnbound Meetup in Toronto on June 3, 2014. During the presentation, I shared insights and lessons from the Nonprofit Content Markting: 2014 Benchmarks, Budgets and Trends report from the Content Marketing Institute and Blackbaud, insights from participants of #NPMC chat and content marketing examples from Canadian Nonprofits.
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
In this presentation, Arik Hanson, ACH Communications, and Danny Olson, Weber Shandwick, review 8 simple--but effective--tips to see real success using Facebook ads through real-life examples and client case studies they have managed in the past.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Creating Winning Content: How local businesses can tell their story and win b...Kara O'Halloran
White paper about the benefits of content marketing strategies for local businesses to tell your story and promote your brand. Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media.
Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media. This white paper is brought to you by Elon University's Interactive Media graduate program.
20 steps to drive content marketing success with SEOKevin Gibbons
This presentation is about what I feel is the right way to do content marketing. A strategy first approach is essential to making sure you're not just going from campaign to campaign, instead you're building short-term impact into longer success.
Experiential Social Media: A new age of marketing valueCSRA, Inc.
Experiential social media is an exciting new approach to using digital social tools and processes to personalize firms and brands by engaging deep, using scalable digital tools. In this session, you’ll learn: How people have re-personalized the economy + Why personal interaction in digital public is the key to engagement + How brands can be personal and efficient using social media + Why content with the human touch will outperform + Roadmap: Using experiential social media to personalize marketing and build trust, preference and profit
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
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Agenda
Social Media Strategy
Secrets of Behavioral Psychology
What’s Your Content Marketing Call-To-Action?
Best Practices in the Art of Visual Content
Resources
5. Social Media Strategy
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6. 49.5M Views
65M Views
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Do Social Media Numbers Matter?
46.5M
Followers
76M Views 45M Fans
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OfficeMax Case Study
http://brinx.it/Akv
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Social Media = The Means, Not the End
• To increase awareness of your product or service and tell your brand
story.
• To acquire sales leads.
• To convince a consumer to walk into a store and buy your product.
• To create customer loyalty.
• To spark long-term back-and-forth conversations.
• To drive direct traffic to your website, microsite, landing page and other
web assets.
• To engage with consumer, business or trade media – editors,
producers, bloggers.
• To acquire an attendee at a tradeshow to visit your booth.
• To secure donations or volunteers for non-profit organizations.
• To connect with referral sources and other influencers.
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Proving the Value of Social Media
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Infrastructure
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How To Choose Social Media Channels
• Multiple Channels Conundrum
• SEO and Functionality Considerations
• Where to Build Your Content Ship
• Niche Social Channels
• Audience Demographics
http://brinx.it/w2d
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A New Way of Viewing Social Media
Social Media IS NOT IS
LinkedIn
Just a Resume and
Recruitment Social Media
Channel
A Content Distribution
Channel
YouTube
A Repository for Your Old
Videos
A Search Engine Crossed
with a Content Distribution
Channel
SlideShare
Just a Library of Old
PowerPoints
A Sales Lead Generating,
Web-Traffic Building
Content Vehicle
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Crash Course in Tools
Social Media Monitoring Tools
• Social Mention
• Hootsuite
• Twitter Analytics
• Google Analytics
Content Sharing Sites
• Digg
• Reddit
• StumbleUpon
• Niche article syndication sites
Marketing Automation Software
• HubSpot
• Marketo
• Eloqua
• Act-On
Influencer Tools
• Twitter
• Traackr
• Klout
• Kred
• IZEA
• SWAY! Group
15. Goals for Your Social Media-Delivered Content
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• Encourage social sharing of your content with others?
• Generate the most possible page views and readership?
• Maximize your click-thru rates?
• Spark more retweets?
• Generate more links back to your site?
• Spark engagement via comments attached to your content?
• Increase number of prospects who download content, such as your
white paper, e-book or infographic?
• Improve the findability of your brand and content on search engines
like Google?
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Psychology of Twitter
October, 2011
Source: buffersocial, August 2013
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Psychology of Facebook
Source: Buddy Media, 2011
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Psychology of Pinterest
Source: SYNECORE Technologies. August 2012
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Psychology of Instagram
Source: SimplyMeasured, August 2012
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Psychology of LinkedIn
Source: buffersocial, March 2014
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Psychology of Blog Engagement
Source: buffersocial, March
2014
, 2011
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What Is Content Marketing?
“Content marketing is a
marketing technique of creating
and distributing valuable,
relevant and consistent content
to attract and acquire a clearly
defined audience – with the
objective of driving profitable
customer action.”
-Content Marketing Institute
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Content Marketing 101
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Content Marketing Case Study
http://brinx.it/w51
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Quality Content Best Practices
• Relevant and shareable
• Sparks emotional reaction – laughter, mouth drops,
WTF!
• Content that’s about the viewer or reader and not
about you
• Visual
• Novel, bold and original
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It’s Not About You
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13 Visual Content Best Practices
1. Stay “on brand”
2. Make it original
3. Leverage Pinterest
http://brinx.it/AJz
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13 Visual Content Best Practices
4. Use video effectively
5. Find ways to add humor
6. Ride the trends
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13 Visual Content Best Practices
7. Be snackable
8. Batch content
9. Marry content with context
10. Activate your passionate
advocates
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13 Visual Content Best Practices
11. Know the rules
12. SlideShare is a go-to network for
business info
13. Don’t forget about the press release
37. Thank You!
11/13/14
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Paul Maccabee
paul@maccabee.com | @MaccabeePR
Christina Milanowski
christina@maccabee.com | @ChristinaMila
612-337-0087
A Strategic Public Relations
& Online Marketing Agency
Maccabee.com
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Online Resources
Mashable
Marketing Land
(especially CMO Zone)
Social Media Today
SocialFresh.com
Upworthy Insider blog
Content Marketing
Institute
HubSpot.com blog
Buffer.com blog
Ragan PR Daily
Social Media Examiner
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Maccabee’s Favorite Publications
“Epic Content Marketing” by Joe Pulizzi
“The Science of Marketing: When to
Tweet, What to Post, How to Blog” by Dan
Zarella
“Visual Marketing Revolution: 26 Rules to
Help Social Media Marketers Connect the
Dots” by Stephanie Diamond
“Inbound Marketing: Get Found using
Google, Social Media and Blogs” by Brian
Halligan and Dharmesh Shah
“The Power of Visual Storytelling: How to
Use Visuals, Videos, and Social Media to
Market Your Brand” by Ekaterina Walter
and Jessica Gioglio
“Webs of Influence: The Psychology of
Online Persuasion” by Nathalie Nahai
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Maccabee’s Favorite Publications, Cont.
“Return on Engagement:
Content, Strategy and Design
Techniques for Digital
Marketing” by Tim Frick
“BtoB Digital Marketing: Using
the Web to Market Directly To
Businesses” by Michael Miller
“Optimize: How To Attract and
Engage More Customers by
Integrating SEO, Social Media
and Content Marketing” by Lee
Odden
“YouTube Marketing Power:
How to Use Video to Find More
Prospects, Launch Your
Products, Reach a Massive
Audience” by Jason Miles
“Conversion Optimization: The
Art and Science of Converting
Prospects to Customers” by
Khalid Saleh and Ayat Shukairy
“Ultimate Guide to Link
Building” by Eric Ward and
Garrett French
“Renegades Write the Rules:
How the Digital Royalty Use
Social media to Innovate” by
Amy Jo Martin
“World Wide Rave: Creating
Triggers that get Millions of
People to Spread Your Ideas
and Share Your Stories” by
David Meerman Scott