This document summarizes Louise Annan's role managing social media for UofG Library. It discusses the library's main social media platforms (Facebook, Twitter, Instagram), content strategies, challenges, and successes. The key platforms are: - Facebook (since 2007), traditionally for undergraduates but now includes students, staff, and alumni with a friendly tone - Twitter (since 2009), the main communications channel for students and staff with a friendly but formal voice - Instagram (since 2014), the fastest growing channel focused on undergraduates but including postgraduates and staff, with a friendly and informal voice.