SlideShare a Scribd company logo
Uofglibrary on Social
Blah blah blah blah blah
Louise Annan
@ljannan
Social Media
@UofGLibrary
Hello Louise Annan
@ljannan @uofglibrary
Enquiries and Social Media Supervisor
Specifically created post combining social
media & enquiries
Social since 2007, Social Media
Committee
Now part of everyday library life
Social @uofglibrary
Enquiries tool to communicate and engage with
users, staff & world
Same content, different voice!
Facebook - 2007, traditionally UG focus, now
students, staff & alumni. Friendly tone & voice.
Growth has declined
Twitter - 2009, main communications enquiry
tool for students & staff. Friendly but formal
voice. Growth slow but steady
Instagram – 2014, biggest & fastest growing
channel. Friendly human voice. Focus on UG
students but also PG & staff of all Levels
14025
8261
8307
Identity - Who
we are
Identity – Who we
are
Take lead from main UofG
strategy #TeamUofG
#UofGShelfie
Library focus!
Service/Enquiries tool
Sense of community,
conversation & heart
of campus
How we social
Hootsuite – schedule 3 months in
advance, consistent quality content &
voice for all channels
Reflecting 362 days per year, 7.15am-
2am & #UofGLib247 opening hours
Not for Instagram – Lose the human
element
But maybe for Christmas …
Spotlight on
Instagram
Challenges – raise
awareness/create content
User generated content –
the way forward
Genuinely replicate &
show the student
experience @uofglibrary
Sharing the genuine
voice of students
Element of competition
Twitter - campaigns
#DeskHog
Emoji love 😍
Instagram - Content plan,
lifestyle, informational &
collections
Day, week, time of year
Instagram - Not just pretty
pictures!
Instagram Stories – real
library life
Content. Getting
the balance right
Successes and not
so successful …
#LibraryStaffSelfie 👎
Library marketing campaigns
fail – too corporate, lose the
human element
10k – All of the links 🔗
Student & TeamUofG
Takeovers – giving up
control! Genuine content
works
Thank you!
Questions???
louise.annan@glasgow.ac.uk

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Social Media @UofGLibrary

  • 1. Uofglibrary on Social Blah blah blah blah blah Louise Annan @ljannan Social Media @UofGLibrary
  • 2. Hello Louise Annan @ljannan @uofglibrary Enquiries and Social Media Supervisor Specifically created post combining social media & enquiries Social since 2007, Social Media Committee Now part of everyday library life
  • 3. Social @uofglibrary Enquiries tool to communicate and engage with users, staff & world Same content, different voice! Facebook - 2007, traditionally UG focus, now students, staff & alumni. Friendly tone & voice. Growth has declined Twitter - 2009, main communications enquiry tool for students & staff. Friendly but formal voice. Growth slow but steady Instagram – 2014, biggest & fastest growing channel. Friendly human voice. Focus on UG students but also PG & staff of all Levels 14025 8261 8307
  • 4. Identity - Who we are Identity – Who we are Take lead from main UofG strategy #TeamUofG #UofGShelfie Library focus! Service/Enquiries tool Sense of community, conversation & heart of campus
  • 5. How we social Hootsuite – schedule 3 months in advance, consistent quality content & voice for all channels Reflecting 362 days per year, 7.15am- 2am & #UofGLib247 opening hours Not for Instagram – Lose the human element But maybe for Christmas …
  • 6. Spotlight on Instagram Challenges – raise awareness/create content User generated content – the way forward Genuinely replicate & show the student experience @uofglibrary Sharing the genuine voice of students Element of competition
  • 7. Twitter - campaigns #DeskHog Emoji love 😍 Instagram - Content plan, lifestyle, informational & collections Day, week, time of year Instagram - Not just pretty pictures! Instagram Stories – real library life Content. Getting the balance right
  • 8. Successes and not so successful … #LibraryStaffSelfie 👎 Library marketing campaigns fail – too corporate, lose the human element 10k – All of the links 🔗 Student & TeamUofG Takeovers – giving up control! Genuine content works