It Doesn’t Take a Village— It Takes a Personal Learning Network!Gary Schirr Laurel SchirrRadford University Virginia Tech
Lifetime Learning and A Network“Lifetime learning, part of the role of an academicin both teaching and research roles, advances theeconomy and culture of a community” (Whyte 1989).“Without sharing there is no education” (Wiley 2008).“We have long relied on…colleagues &acquaintances to supplement our knowledge…”(Warlick 2009, p. 13)
NETWORKING FOR LEARNINGHow do YOU network?Are you networking now?
“10 SECOND NETWORKING EXERCISE”• Your name• Your job and institution• What is the subject that you chose for “lifelong learning?”
“5 MINUTE NETWORKING EXERCISE”• EVERYONE UP!• Introduce yourself• Exchange cards or email addresses• Feel free to change seats
Personal Learning Network“Personal learning networks (“PLN”) are notnew. We have long relied on…colleagues andacquaintances to supplement our knowledge…”(Warlick 2009, p. 13)
A PLN and SOCIAL MEDIA“It is vital that every educator usesocial media to develop a PLN… toadvance their own lifelong learning aswell as understand the virtual learningenvironments of their students.”Richardson and Mancabelli (2011)
A PLN and SOCIAL MEDIA “Learners have always depended on peernetworks; social networking allows one toeffectively approximate online the traditionallearning opportunities of study groups, brownbag lunches, and communities of practice”(Martindale and Dowdy 2010).
A PLN and SOCIAL MEDIA“Online PLNs are vital to sustained, long-term learning: traditional offline PLNs diewhen people change jobs… PLNs onsocial media are not dependent onlocation or current tasks (Couros 2010).
Social Media Changes EVERYTHING!“Social Media is Word of Mouth onSteroids” - Erik Qualman“Social Media puts PLNs on Steroids” - The Schirrs
PRIMARY OBJECTIVE of PLNWhat is the primary objective?Life-long learning
Marketing ProfessionalsKeeping up on practice… AND USING A PLN to find Guest Speakers
TWEET FOR HELP! Contributor Prev/New Occupation Location Contribution@dstevenwhite - New - Professor MA, USA Development - syllabus@andressilvaa Previous Prof./Consultant Chile eCRM, group mechanics@Kozinets - New - Professor/Auth Canada Syllabus - Netnography@ElaineYoung - New - Professor VT, USA Individual project@markwschaefer Previous Consultant/Auth TN, USA Engagement, blog mech.@ckburgess Previous MKTG Agency NJ, USA Student engagement@DelaneyKirk - New - Professor FL, USA Project help@LinHumphrey - New - Doc. Candidate TX, USA Location services, Mobile@PatrickStrother Previous Ad agency/Prof MN, USA B2B vs. B2C perspectives@EeeGeee Previous SMM, education MA, USA Great REFERRALS
BUT– only 6 months for syllabus Contributor Prev/New Occupation Location Contribution@chuckmartin1 Previous Consultant MA, USA Using SM in class, Mobile@michellegolden Previous Consultant/author MO, USA Professional uses, book@alansee Previous Consultant OH, USA Great readings@LinHumphrey - New - Doc. Candidate TX, USA Location services, Mobile@CraigEYaris - New - SM Agency NY, USA Book suggestions@aboyer - New - Professor, Entrep WA, USA SMM + startups@SandrinePromTep Previous Doc. Candidate Canada Engagement ideas@mikefixs Previous Consult/Prof NY, USA Success metrics@joebobhester Previous Professor/consult NC, USA Class mechanics@KentHuffman Previous Consultant/author TX, USA Readings
POSTING AN UPDATED SYLLABUSPrototypingAs suggested by –Thomke, von Hippel for goods and services –Agile + Extreme development for software
ACCELERATED HELP!! More Input More participantsRapid and sustained changes
WHY DID THEY HELP?• “My focus is on education... as much as I can help others...is important to me…”• “Because we are a learning community!”• “You are part of our PLN *personal learning network – author+ & we like to help!”• “I was invested and very interested in the topic - and got as much as I gave.”
TIPS FOR COMMUNITY SOURCING• When you seek ideas, feedback or help in your PLN community target experts, BUT also broadcast to the entire community.• Periodically remind the community of the project and thank community members by name for their help as it is received• Create Wiki- or flexible online display to demonstrate the work in progress, which will serve as a prototype. (Thomke and von Hippel 2002; Ries 2011)
Where to “house” an online community? • Forums [Marketing has ELMAR] • Facebook - Pages or Groups • LinkedIn - Groups • Google+ Circles [Hangouts are great!] • Twitter [using #hashtags for discussion] • Custom Networks or Wikis • Visual: YouTube, Pinterest, Instagram
TWO EXAMPLES• Teaching Social Media Marketing – LinkedIn group: Teaching Social Media Marketing • Interactions on site • Monthly Google+ Hangouts• Learning Social Media Marketing – FB Page: SMM4RU (Share readings) – FB Group: SMM4RU (Share and talk) • Current students and course alums
DEVELOPING YOUR ONLINE PLN• Step One: Bring “real” network online• Step Two: Build up the online network
FACEBOOK is for ..People you used to know (old friends,cousins) LinkedIn is for… People you know (Networks)Twitter is for…People you want to know
BUILDING a SM PLN: OUR MODELTwitter• Search Blog• Twellow Facebook • Page LinkedIn • Group • Group
HOW TO BUILD A COMMUNITY1. Follow top people in the field on Twitter,LinkedIn, Facebook, Google+2. Create and contribute to an onlinecommunity that will be a PLN or organizationalresource TODAY.3. Converse with community membersregularly and help with their projects.
LAST EXERCISE• Decide “home base” for your PLN• Specify how to get members• Develop three activities for your “campaign”• Your objective (Life-long learning, etc)
THANK YOU!@ProfessorGary @LaurelSchirrwww.facebook.com/SMM4RU email@example.comFind us on LinkedIn, Facebook, Twitter, Pinterest,SMM4Biz.com,AND…LinkedIn group: “PLN – Creating a Learning Network”