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It Doesn’t Take a Village—
  It Takes a Personal Learning Network!
Gary Schirr                Laurel Schirr
Radford University         Virginia Tech
Lifetime Learning and A Network
“Lifetime learning, part of the role of an academic
in both teaching and research roles, advances the
economy and culture of a community” (Whyte 1989).
“Without sharing there is no education” (Wiley 2008).
“We have long relied on…colleagues &
acquaintances to supplement our knowledge…”
(Warlick 2009, p. 13)
EDUCATORS NEED A PLN
NETWORKING FOR LEARNING

How do YOU network?

Are you networking now?
“10 SECOND NETWORKING EXERCISE”

• Your name
• Your job and institution
• What is the subject that you chose for
  “lifelong learning?”
“5 MINUTE NETWORKING EXERCISE”

•   EVERYONE UP!
•   Introduce yourself
•   Exchange cards or email addresses
•   Feel free to change seats
Personal Learning Network
“Personal learning networks (“PLN”) are not
new. We have long relied on…colleagues and
acquaintances to supplement our knowledge…”
(Warlick 2009, p. 13)
A PLN and SOCIAL MEDIA
“It is vital that every educator use
social media to develop a PLN… to
advance their own lifelong learning as
well as understand the virtual learning
environments of their students.”
Richardson and Mancabelli (2011)
A PLN and SOCIAL MEDIA
 “Learners have always depended on peer
networks; social networking allows one to
effectively approximate online the traditional
learning opportunities of study groups, brown
bag lunches, and communities of practice”
(Martindale and Dowdy 2010).
A PLN and SOCIAL MEDIA


“Online PLNs are vital to sustained, long-
term learning: traditional offline PLNs die
when people change jobs… PLNs on
social media are not dependent on
location or current tasks (Couros 2010).
Social Media Changes EVERYTHING!

“Social Media is Word of Mouth on
Steroids”            - Erik Qualman

“Social Media puts PLNs on Steroids”
                     - The Schirrs
USING YOUR PLN
PRIMARY OBJECTIVE of PLN


What is the primary objective?

Life-long learning
Marketing Professionals

Keeping up on practice… AND

        USING A PLN
   to find Guest Speakers
TWEET FOR HELP!
       Contributor     Prev/New        Occupation        Location              Contribution

@dstevenwhite        - New -      Professor          MA, USA        Development - syllabus


@andressilvaa        Previous     Prof./Consultant   Chile          eCRM, group mechanics


@Kozinets            - New -      Professor/Auth     Canada         Syllabus - Netnography


@ElaineYoung         - New -      Professor          VT, USA        Individual project


@markwschaefer       Previous     Consultant/Auth    TN, USA        Engagement, blog mech.

@ckburgess           Previous     MKTG Agency        NJ, USA        Student engagement

@DelaneyKirk         - New -      Professor          FL, USA        Project help


@LinHumphrey         - New -      Doc. Candidate     TX, USA        Location services, Mobile


@PatrickStrother     Previous     Ad agency/Prof     MN, USA        B2B vs. B2C perspectives


@EeeGeee             Previous     SMM, education     MA, USA        Great REFERRALS
BUT– only 6 months for syllabus
       Contributor     Prev/New         Occupation       Location              Contribution



@chuckmartin1        Previous     Consultant          MA, USA       Using SM in class, Mobile

@michellegolden      Previous     Consultant/author   MO, USA       Professional uses, book

@alansee             Previous     Consultant          OH, USA       Great readings

@LinHumphrey         - New -      Doc. Candidate      TX, USA       Location services, Mobile

@CraigEYaris         - New -      SM Agency           NY, USA       Book suggestions

@aboyer              - New -      Professor, Entrep   WA, USA       SMM + startups

@SandrinePromTep     Previous     Doc. Candidate      Canada        Engagement ideas

@mikefixs            Previous     Consult/Prof        NY, USA       Success metrics

@joebobhester        Previous     Professor/consult   NC, USA       Class mechanics


@KentHuffman         Previous     Consultant/author   TX, USA       Readings
POSTING AN UPDATED SYLLABUS
Prototyping

As suggested by
  –Thomke, von Hippel for goods and services
  –Agile + Extreme development for software
ACCELERATED HELP!!
      More Input
     More participants
Rapid and sustained changes
WHY DID THEY HELP?
• “My focus is on education... as much as I can
  help others...is important to me…”
• “Because we are a learning community!”
• “You are part of our PLN *personal learning
  network – author+ & we like to help!”
• “I was invested and very interested in the topic -
  and got as much as I gave.”
TIPS FOR COMMUNITY SOURCING
• When you seek ideas, feedback or help in your PLN
  community target experts, BUT also broadcast to
  the entire community.
• Periodically remind the community of the project
  and thank community members by name for their
  help as it is received
• Create Wiki- or flexible online display to
  demonstrate the work in progress, which will serve
  as a prototype. (Thomke and von Hippel 2002; Ries
  2011)
DEVELOPING YOUR PLN
Where to “house” an online community?
 • Forums [Marketing has ELMAR]
 • Facebook - Pages or Groups
 • LinkedIn - Groups
 • Google+ Circles [Hangouts are great!]
 • Twitter [using #hashtags for discussion]
 • Custom Networks or Wikis
 • Visual: YouTube, Pinterest, Instagram
TWO EXAMPLES
• Teaching Social Media Marketing
  – LinkedIn group: Teaching Social Media Marketing
     • Interactions on site
     • Monthly Google+ Hangouts
• Learning Social Media Marketing
  – FB Page:      SMM4RU (Share readings)
  – FB Group:     SMM4RU (Share and talk)
     • Current students and course alums
DEVELOPING YOUR ONLINE PLN

• Step One: Bring “real” network online
• Step Two: Build up the online network
FACEBOOK is for ..
People you used to know (old friends,
cousins)

                        LinkedIn is for…
            People you know (Networks)

Twitter is for…
People you want to know
BUILDING a SM PLN: OUR MODEL
Twitter
• Search             Blog
• Twellow



      Facebook
      • Page     LinkedIn
      • Group    • Group
NURTURING YOUR PLN
HOW TO BUILD A COMMUNITY
1. Follow top people in the field on Twitter,
LinkedIn, Facebook, Google+
2. Create and contribute to an online
community that will be a PLN or organizational
resource TODAY.
3. Converse with community members
regularly and help with their projects.
LAST EXERCISE
• Decide “home base” for your PLN
• Specify how to get members
• Develop three activities for your
  “campaign”
• Your objective (Life-long learning, etc)
THANK YOU!
@ProfessorGary              @LaurelSchirr
www.facebook.com/SMM4RU      lschirr@vt.edu


Find us on LinkedIn, Facebook, Twitter, Pinterest,
SMM4Biz.com,
AND…LinkedIn group:
     “PLN – Creating a Learning Network”

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Vt pedagogy 2013 summ

  • 1. It Doesn’t Take a Village— It Takes a Personal Learning Network! Gary Schirr Laurel Schirr Radford University Virginia Tech
  • 2. Lifetime Learning and A Network “Lifetime learning, part of the role of an academic in both teaching and research roles, advances the economy and culture of a community” (Whyte 1989). “Without sharing there is no education” (Wiley 2008). “We have long relied on…colleagues & acquaintances to supplement our knowledge…” (Warlick 2009, p. 13)
  • 4. NETWORKING FOR LEARNING How do YOU network? Are you networking now?
  • 5. “10 SECOND NETWORKING EXERCISE” • Your name • Your job and institution • What is the subject that you chose for “lifelong learning?”
  • 6. “5 MINUTE NETWORKING EXERCISE” • EVERYONE UP! • Introduce yourself • Exchange cards or email addresses • Feel free to change seats
  • 7. Personal Learning Network “Personal learning networks (“PLN”) are not new. We have long relied on…colleagues and acquaintances to supplement our knowledge…” (Warlick 2009, p. 13)
  • 8. A PLN and SOCIAL MEDIA “It is vital that every educator use social media to develop a PLN… to advance their own lifelong learning as well as understand the virtual learning environments of their students.” Richardson and Mancabelli (2011)
  • 9. A PLN and SOCIAL MEDIA “Learners have always depended on peer networks; social networking allows one to effectively approximate online the traditional learning opportunities of study groups, brown bag lunches, and communities of practice” (Martindale and Dowdy 2010).
  • 10. A PLN and SOCIAL MEDIA “Online PLNs are vital to sustained, long- term learning: traditional offline PLNs die when people change jobs… PLNs on social media are not dependent on location or current tasks (Couros 2010).
  • 11. Social Media Changes EVERYTHING! “Social Media is Word of Mouth on Steroids” - Erik Qualman “Social Media puts PLNs on Steroids” - The Schirrs
  • 13. PRIMARY OBJECTIVE of PLN What is the primary objective? Life-long learning
  • 14. Marketing Professionals Keeping up on practice… AND USING A PLN to find Guest Speakers
  • 15. TWEET FOR HELP! Contributor Prev/New Occupation Location Contribution @dstevenwhite - New - Professor MA, USA Development - syllabus @andressilvaa Previous Prof./Consultant Chile eCRM, group mechanics @Kozinets - New - Professor/Auth Canada Syllabus - Netnography @ElaineYoung - New - Professor VT, USA Individual project @markwschaefer Previous Consultant/Auth TN, USA Engagement, blog mech. @ckburgess Previous MKTG Agency NJ, USA Student engagement @DelaneyKirk - New - Professor FL, USA Project help @LinHumphrey - New - Doc. Candidate TX, USA Location services, Mobile @PatrickStrother Previous Ad agency/Prof MN, USA B2B vs. B2C perspectives @EeeGeee Previous SMM, education MA, USA Great REFERRALS
  • 16. BUT– only 6 months for syllabus Contributor Prev/New Occupation Location Contribution @chuckmartin1 Previous Consultant MA, USA Using SM in class, Mobile @michellegolden Previous Consultant/author MO, USA Professional uses, book @alansee Previous Consultant OH, USA Great readings @LinHumphrey - New - Doc. Candidate TX, USA Location services, Mobile @CraigEYaris - New - SM Agency NY, USA Book suggestions @aboyer - New - Professor, Entrep WA, USA SMM + startups @SandrinePromTep Previous Doc. Candidate Canada Engagement ideas @mikefixs Previous Consult/Prof NY, USA Success metrics @joebobhester Previous Professor/consult NC, USA Class mechanics @KentHuffman Previous Consultant/author TX, USA Readings
  • 17. POSTING AN UPDATED SYLLABUS Prototyping As suggested by –Thomke, von Hippel for goods and services –Agile + Extreme development for software
  • 18. ACCELERATED HELP!! More Input More participants Rapid and sustained changes
  • 19. WHY DID THEY HELP? • “My focus is on education... as much as I can help others...is important to me…” • “Because we are a learning community!” • “You are part of our PLN *personal learning network – author+ & we like to help!” • “I was invested and very interested in the topic - and got as much as I gave.”
  • 20. TIPS FOR COMMUNITY SOURCING • When you seek ideas, feedback or help in your PLN community target experts, BUT also broadcast to the entire community. • Periodically remind the community of the project and thank community members by name for their help as it is received • Create Wiki- or flexible online display to demonstrate the work in progress, which will serve as a prototype. (Thomke and von Hippel 2002; Ries 2011)
  • 22. Where to “house” an online community? • Forums [Marketing has ELMAR] • Facebook - Pages or Groups • LinkedIn - Groups • Google+ Circles [Hangouts are great!] • Twitter [using #hashtags for discussion] • Custom Networks or Wikis • Visual: YouTube, Pinterest, Instagram
  • 23. TWO EXAMPLES • Teaching Social Media Marketing – LinkedIn group: Teaching Social Media Marketing • Interactions on site • Monthly Google+ Hangouts • Learning Social Media Marketing – FB Page: SMM4RU (Share readings) – FB Group: SMM4RU (Share and talk) • Current students and course alums
  • 24. DEVELOPING YOUR ONLINE PLN • Step One: Bring “real” network online • Step Two: Build up the online network
  • 25.
  • 26. FACEBOOK is for .. People you used to know (old friends, cousins) LinkedIn is for… People you know (Networks) Twitter is for… People you want to know
  • 27. BUILDING a SM PLN: OUR MODEL Twitter • Search Blog • Twellow Facebook • Page LinkedIn • Group • Group
  • 29. HOW TO BUILD A COMMUNITY 1. Follow top people in the field on Twitter, LinkedIn, Facebook, Google+ 2. Create and contribute to an online community that will be a PLN or organizational resource TODAY. 3. Converse with community members regularly and help with their projects.
  • 30. LAST EXERCISE • Decide “home base” for your PLN • Specify how to get members • Develop three activities for your “campaign” • Your objective (Life-long learning, etc)
  • 31. THANK YOU! @ProfessorGary @LaurelSchirr www.facebook.com/SMM4RU lschirr@vt.edu Find us on LinkedIn, Facebook, Twitter, Pinterest, SMM4Biz.com, AND…LinkedIn group: “PLN – Creating a Learning Network”