Mobile phones, especially smartphones, are nearly always with people and are key tools for engaging supporters through social media and apps. Non-profits can build their donor bases by using popular apps like Facebook, WhatsApp, and Instagram to share their messages and causes. Organizations like DoSomething.org have had success gathering over 3 million mobile numbers and UNICEF Spain has used SMS to engage donors through their mobile phones.

1. Mobile = social = digital
Why smartphones are key
to building your donor base
and engaging your supporters
presented by Nick Allen

2. Pergunta

4. “Hoje nao, querido, prefiro o meu Samsung”

6. 90% keep their phone
within 1M at all times

7. What do you do
with your smartphone?
• WhatsApp
• Facebook
• Twitter
• Email
• Instagram?
• Tinder or Grindr?
• Maps
• Banking

10. Nao vivo sem
meu celular
Nao vivo sem
meu celular
social =
mobile =
digital

11. Credibility: press 65%, social media 63%

12. Most popular
• Facebook
• WhatsApp, FB Messenger
• Instagram
• YouTube
• Gmail
• Banco do Brasil

13. They are all apps
• 80% mobile is on apps
• How do NGOs make apps work?

19. DoSomething.org –
3 million mobile numbers

32. UNICEF Spain: SMS -> TMK
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