This document discusses effectively integrating social media into courses. It begins by assessing students' needs, which surveys have shown include good communication with instructors and classmates. It then reviews statistics on students' social media use, such as 95.1% of 18-19 year olds using Facebook daily. The document proposes using social media to engage students with course content and activities through interactions, discussions, groups and feedback. It stresses the importance of backward design to focus on learning outcomes and appropriate evidence of accomplishment. Finally, it cautions that technology is only a medium and effective integration requires a strategic pedagogical approach.