The document discusses designing for the connected world in three parts: 1) Mobile contexts including snacking, location/context, bodies in motion, identity/presence, and device limitations. 2) Multiplatform media where content is accessible across devices through a seamless experience. 3) Transmedia using playful interactions, ambient information, and visual triggers to engage users across platforms.

1. Designing for the connected world
Mobile 2.0 Conference, Barcelona, June 2011
Slide 1 © Fjord 2010

2. I’m going to talk about
1. Mobile Contexts
2. Multiplatform
3. Transmedia

3. 5 mobile contexts
the condition of being mobile

4. 1. Snacking
time filling & boredom killing

5. 2. Location and
context
we know where you are and
what you are doing

6. 3. Bodies in
Motion
you are in motion therefore
there are limitations (& possibilities)

8. 4. Identity and
presence
you are your SIM

9. 5. Device
Limitations
Mobile devices have
limited input capabilities

10. a great mobile user experience
= Control + Utility + Bling

11. 1. Control
efficient ways to get stuff done,
much more than apps or functionality

12. 2. Utility
what makes things work
without you really being aware of it

13. 3. Bling
showing off

14. e.g. BBC iPlayer
Mobile

15. Multiplatform Media
the next big paradigm

16. Content is fragmented across devices and
services

17. It should be orbiting around you

18. Seamlessly accessible from any device

23. e.g. Ericsson
Touch remote

24. Transmedia
coming to a reality tunnel near you soon

25. Play interactions / Gamifying
Transmedia objects
drive playful interactions
and increase sensitivity
to advertising with blue-
casting to phones

26. Ambient information
Location based -
GPS with visual
clues to prompt
participants to
interact with
phone.

27. Visual triggers
QR / Semacode -
Campaign based to
add intrigue and
make people want to
find out more
Some codes will be
harder to find and
have rarity value.

28. Key points:
1. Mobile is one part of a device Ecosystem
2. Content, functions and experience need to
flow, freed from the tyranny of plastic and metal
3. Each platform has a primary role within the
ecosystem (and many secondary roles)
4. Design liquid services

29. Thank you :)
www.fjordnet.com
Slide 29 © Fjord 2010