Mivesta is developing a social networking platform called Cook-along that allows users to cook and share recipes together in real-time using interactive video streams. Their goal is to connect people to create, share, and learn together like they would in real life. They plan to launch a beta community for food bloggers and then expand with sponsorship of local restaurants and chefs. Mivesta expects to become profitable within 12 months through various advertising models and is seeking $300k in angel funding to develop an iPad app and hire developers to expand features and infrastructure.

1. Copyright © Mivesta 2011

2. The Social Network Prob/ortunity
• Social networks: share info, status &
play games
• Mostly text, not real time action.
• Talk about doing stuff, rather than
doing it together.
How can we connect people to do
stuff together, like in real life?

3. Cook-along with Mivesta….
1. Social collaboration
portal
2. Real time, interactive
video streams
3. Multiple users-
video, text, audio
chats
4. Cook-along with
chefs or friends
5. Experiential, real,
social events demo
Enchant our community members with creating, sharing, & learning…

4. Market for Cooking, Connected
Online “Foodies”
Service
Users
• Sticky addressable market
FoodBuzz
14.0 M users
• 81% of US adults enjoy
FoodNetwork
7.8 M users
cooking @ home.
Allrecipes.com
7.3 M users
• 15% of US adults watch
Food.com
4.8 M users
cooking TV “very often.”
1.1 M apps
Epicurious
1.5 M users
• Tech: tablets, mobile,
2.0 M apps
Big Oven
.5 M users
broadband, & video
Sources: Quantcast 2010; CNN-app
downloads & Harris Poll
How can we connect people to create, share & learn?

5. Competition Cook-Off
Food Network
AllRecipes &
SocialEyes
Ustream &
Mivesta→
FoodBuzz
YouTube
Written recipes
and photos
User video
library
Educational Chef
or Pro videos
Social sharing or
commentary
Live video
streaming events
TV shows
Interactive Video
streams
Copyright © Mivesta 2011

6. Team Mivesta: Creative & Smart
Richard Andrea Fuentes
Roberto Andrade & Amanda Sanchez
Amy Jhie Zhao
Velasquez
Greg Bachrach
Visionary CEO
Make it Happen Weapons Grade Art Director
System
CoFounder
Developers
Analyst/Intern
UF Senior - Business Synthovation Tech Online, offline, & Development &
Advertising
Generalist
Partners
mobile media
testing
Sales Cook, artist, IT Infrastructure
7+ years 5 years
experience
educator, MBA
experience
experience
Prior Start up 17 + 22 yrs exp
experience
Copyright © Mivesta 2011

7. Early Launch: Enchant & Engage
• Supportive community beta: invited foodies &
bloggers
• Sponsors - select SoFla restaurants & chefs
• Local events & PR - Taste of Brickell
• Word of Mouth - cook-alongs
• Niche Ads- FoodBuzz, InfluAds
• Social media & SEO
Mivesta will constantly code & release per user loves/hates.
Copyright © Mivesta 2011

8. Phases of Development
Idea or
1. Bootstrap building phase
Suggestion
– Scalable MVP web app
– User Beta launch 5/3
Assess
Develop
2. iPad App - launch 8/1
3. New features – ongoing
– Continuous process
– User driven
Data
Code
4. Scale up for growth 2012
Test
5. Non-profit education arm
Agile, user-centered process
Copyright © Mivesta 2011

9. Monetized Business Model
• Free, ad-supported from day 1
– Stage 1: AdSense & sponsored events
– Stage 2: Targeted, interactive ads
– Stage 3: Event-linked deals & major sponsors
• VestaChefs - rating/mentor system; % of ads
• Focus: make users happy through sharing
creative, active, real-life connections
Projected break even run rate within 12 months
Copyright © Mivesta 2011

10. Investment Opportunities/Plans
Pre- Launch
Founder Capital
$80K
-Start up cost
(excluding sweat -Building MVP
equity)
Stage 1
Friends & Family
$20K+
-Launch cost
Launch
(through 5/11)
-Hosting & new features
Stage 2
Angel Round
$300K
Rollout
-iPad app build
(soft)
-1 FTE developer
-IT infrastructure
-Interactive ad
-Hit breakeven
-Minimal founder $
Copyright © Mivesta 2011

11. Questions & Answers
Copyright © Mivesta 2011