Blurts is an audio operating system (AOS) that allows users to create and share 15-second "Blurts" across social networks and publishers' websites. It aims to become an open standard for short-burst audio and enhance social networks with the emotion of voice. Blurts also provides tools to increase publishers' organic search and user-generated content through transcription and optimization of Blurt audio. The company plans to launch free consumer and celebrity services in 2010 to drive awareness and growth across social networks and its own website, Blurts.com.

1. Blurts
share your voice
™
PLUGGED IN NYC
January 12, 2010
share your voice
Entry: blurt : to utter abruptly and impulsively —
Pronunciation: ˈblərt
Function: transitive verb usually used with… “out”
Etymology: probably imitative
Date: 1573
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2. Blurts
share your voice
™
Vision
“Voice is, and for a long
time will be, the only
“Integrating voice with
feature that 100% of
social networking…could
mobile phone owners
be worth some $80
worldwide know how to
billion.”
use. No other feature Daniel Doulton, CEO, SpinVox
Quoted by: MediaPost, June 22, 2009
even comes close.”
Mark Kahn, CEO, Traffiq
Oct 11, 2009
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3. Blurts
share your voice
™
What is Blurts
Blurts™ is an audio operating system (AOS) for the
convergence of the mobile, social and digital worlds
Blurts AOS
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4. Blurts
share your voice
™
Blurts AOS
The Blurts™ AOS unleashes the power of
one-to-many micro audio communications
facilitates the simultaneous distribution of micro audio content “Blurts” between ALL social
networks, telephony networks, publisher networks, brand networks and other digital media
Blurts.com
(Create) (Dynamic publication) (1 to many: instantly)
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5. Blurts
share your voice
™
What Is a Blurt?
 15 sec micro audio post
 Created from any phone or audio
recording device
 Instantly published to Blurts’
publisher clients web sites (e.g.
Fandango, Yelp, Zagat, Expedia,
etc.)
 Simultaneously published to all
Blurter’s digital channels:
- Twitter, Facebook, MySpace, personal blogs, etc.
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6. Blurts
share your voice
™
Business Goals
 Become an open standard for
short-burst audio communications
 Be the audio plumbing that:
(i) seamlessly connects mobile, social and digital
(ii) enhances Twitter, Facebook and every other
social network through the texture, tone, emotion
and authenticity of voice
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7. Blurts
share your voice
™
Why Voice?
 The only app that 100% of
mobile owners know how It’s easy!
to use
It’s fast!
 Huge installed base
anyone with a phone can simply talk to
create and instantly publish their
thoughts and voice across the digital
landscape It’s
convenient It’s
 More robust than text; expressive
easier and more
anonymous than video
It connects!
 Voice is a powerful
storytelling medium
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8. Blurts
share your voice
™
Voice Solves Problems
 Allows personalities whose voices
are their brands-- celebrities,
media folks– to better project
their brands into social media
 Can’t fake a Blurt
 Illegal to text or upload
video while driving
With approx 1 billion car hours/day in the USA
alone, lots of social networking can and will
take place while driving
 Approachable social networking
gateway for seniors, visually Image courtesy of Razorfish
impaired, those who can’t type,
not net savvy, etc.
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9. Blurts ™ How it Works:
share your voice link-backs and transcription
 Blurts post as a link, plus
 4-6 key word “parsed”
Smartphone Desktop or pub widget Standard mobile
preview (recorder/stream) (recorder/stream) (VoIP)
 Click link to listen
 Links drive traffic back
to the site the Blurt was
created on
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10. Blurts ™ How it Works:
share your voice Blurts R-O-S-E
Rapid Organic Search Enhancer
 R-O-S-E automatically turbo
charges organic search for Blurts’
publisher clients
 Increases a site’s visibility within
major search engines by increasing
the # of publisher’s indexed pages
 Proprietary technology:
‐ transcribes each Blurt
‐ creates a unique content‐specific Blurt URL
‐ op7mizes the page for search
‐ submits each page for indexing
‐ tracks and reports on the results
‐ regularly re‐op7mizes each indexed page
Thousands of new pages
of indexing exposure
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11. Blurts
share your voice
™
Business Model: Part 1
Blurts for Publishers
(the revenue engine)
 Software as a Service (SaaS) reviews
solution for publishers
 Large amount of user generated tips testimonials
content published daily as
static text
stories jokes
 The switch from text to voice
makes certain content:
blogs comments
(i) faster and easier to create resulting
in more of it
(ii) More engaging by adding texture, thoughts social postings
tone emotion and authenticity
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12. Blurts
share your voice
™
Publisher Value
Blurts’ addresses some of the biggest
challenges facing digital publishers today
1. Increases no-Cost Content
2. Drives Organic Search Traffic
3. Syndicates Publisher
Content Out to Social Nets
4. Drives Traffic to Publisher
from Social Sphere
5. Increases Site Stickiness
6. Drives Monetization
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13. Blurts
share your voice
™
Business Model: Part 2
Blurts for Consumers
(the exit engine)
 Free for celebrities, athletes
and individuals
 Use to enhance Facebook,
Twitter and other social
conversations by injecting the
texture, tone, emotion and
authenticity of voice
 Blurts.com users grow
organically and exponentially
as awareness develops via
Blurts for Publishers
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14. Blurts
share your voice
™
2010 Roadmap for Growth
 Sign publisher clients to revenue
Publishers
generating licenses for SaaS Promote Blurts to their
visitors creating new
users, who syndicate
to social nets and
 Launch free www.blurts.com beta Blurts.com
for celebrity, media and athletes
to better project their brands
through social nets
Blurts.com Social Nets
 Launch free www.blurts.com beta Blurts are published
concurrently at
Discovery by friends
and followers. The
for general consumer use to give publisher, user’s social community constantly
nets and Blurts.com recruits new users
people a voice heard
 Open Blurts API to app developers
Celebrities App Developers
 Develop 3-6 owned apps Drive awareness of App users share with
Blurts and grow their social nets
organic users attracting more users
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15. Blurts ™
Competitive Advantage
share your voice
Seamlessly integrated technologies
Blurtcast™ BlurtCall Blurtcomerce
instant broadcast of Blurts Blurts voice over IP telephony SaaS self-service
to multiple social nets system
VoiceMic™ AdBlurts
Ad serving and management
AudioParse™ Middleware for recording and system throughout the Blurts
Middleware for audio to text managing Blurts via desktop and platform
transcription smart phone microphones
Developer API Moderation
httpMultiplier™ Three modules that allow for
Auto web page builder and
SEO optimizer based on Blurts
and toolset moderation of Blurtsuto web
page builder and SEO
content optimizer based on Blurts
content (licensed)
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16. Blurts
share your voice
™ .
Experienced Team
Strong visionaries with extensive operating experience in consumer
marketing, mobile, Internet, direct and early stage business development
Jeffrey Stier, CEO; co-Founder Michael Adler, CFO (acting)
Consumer and mobile marketing expert. Most
Senior Managing Partner of AC Lion, a Human Capital /Executive
recently ran business development and the
digital incubator for JWT North America, the Search firm. 15 years financial experience in new media,
largest ad agency by revenue in the USA. telephony, entertainment and the investment banking sectors
Marian Stier, COO; co-Founder Advisors
Managed large scale system implementations and
business analyses in the healthcare industry for
Fortune 1000 clients such as Travelers Insurance, The Robert N. Moore
Guardian and Erisco (part of Dun and Bradstreet). Direct marketing expert and successful entrepreneur. Current
CEO of Fusion Media Group, digital media incubator. In 2003 co
Eric Weissman, CTO (acting) -founded babytobee.com, the largest self-reported database of
pre-natal women. Sold to public (:THK) in 2006.
Programmer extraordinaire with encyclopedic
knowledge of search engines and their indexing robots.
Founder and lead tech strategist for M2C, an Internet Robert Quish
robotics company sold in a multi-million dollar deal. COO, JWT North America. 20-year veteran in the advertising
business with experience managing some of America’s most
significant brands.
Steven Haft, EVP Strategy (acting)
Previous Head of Programming at AOLTV and Chief Strategy Officer
of AOL Interactive. 20 years running television and motion picture
David Bell
Operating Advisor Pegasus Capital Advisors. Chairman Emeritus
companies: winner of the Peabody Award and the British Academy
& ex-Chairman and CEO of The Interpublic Group, Inc, one of
Award - multiple Oscar/Emmy/Golden Globe nominee.
the largest marketing services companies in the world.
Inducted into the Advertising Hall of Fame in March 2007.
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17. Blurts
share your voice
™
Summary/Contact Info
Blurts is a micro-audio
media format for
meaningful social
expression and conversation
that offers a disruptive Jeffrey Stier
jeff@talkingsocial.com
value proposition for social 917.561.6403
media combined with
innovative and profitable
use of mobile and search
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