Thank you to everyone who attended our first PR For Techies event on Wednesday! If you missed anything or weren't able to make it, here are the slides. We hope to see you at our second event, coming up in June.
How to write useful and effective press releases? What mistakes to avoid? Do the traditional forms of contacting the media still work? What irritates the media the most in the releases they get?
Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...PRA Public Relations
Startups, and any business looking to work lean and build market recognition, will benefit from these easy-to-use tips on public relations how-to's from Pam Abrahamsson, VP of public relations, Stephenson Group. This presentation was shared with the 2010 participants of the Portland Ten entrepreneurial education & mentoring programs.
Whether you are a small business owner, a startup, or planning to take the plunge, this overview will help get your DIY public relations and social media program under way.
Seven ways pr professionals can craft successful pitches to journalistsRachael Hesling
Public relations has only grown more complicated in the Internet era. PR representatives are expected to do everything from running a client’s Twitter account to creating viral videos. However, despite all these advances, one bedeviling issue remains: helping clients get coverage in the media. Whether you’re trying to get a tech blog to cover a startup's new gadget or looking to have a nonprofit's founder profiled in a glossy print magazine, attempting to reach the public through the press can be difficult. Luckily, you can employ a few of the following strategies to successfully pitch stories to journalists.
Top Social Media Trends Shaping your Marketing Efforts for 2014SMARTe Inc.
If you are interested in boosting your Sales & Marketing B2B campaigns, we at SMARTe Inc ensure that your marketing and sales teams work in sync-marketing executing successful programs and feeding qualified leads into the pipeline; sales hitting with the right value proposition to the right prospects, thus putting more efforts in closing deals rather than pondering whom to target.
For more information, please visit our website:
www.smarteinc.com
How to write useful and effective press releases? What mistakes to avoid? Do the traditional forms of contacting the media still work? What irritates the media the most in the releases they get?
Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...PRA Public Relations
Startups, and any business looking to work lean and build market recognition, will benefit from these easy-to-use tips on public relations how-to's from Pam Abrahamsson, VP of public relations, Stephenson Group. This presentation was shared with the 2010 participants of the Portland Ten entrepreneurial education & mentoring programs.
Whether you are a small business owner, a startup, or planning to take the plunge, this overview will help get your DIY public relations and social media program under way.
Seven ways pr professionals can craft successful pitches to journalistsRachael Hesling
Public relations has only grown more complicated in the Internet era. PR representatives are expected to do everything from running a client’s Twitter account to creating viral videos. However, despite all these advances, one bedeviling issue remains: helping clients get coverage in the media. Whether you’re trying to get a tech blog to cover a startup's new gadget or looking to have a nonprofit's founder profiled in a glossy print magazine, attempting to reach the public through the press can be difficult. Luckily, you can employ a few of the following strategies to successfully pitch stories to journalists.
Top Social Media Trends Shaping your Marketing Efforts for 2014SMARTe Inc.
If you are interested in boosting your Sales & Marketing B2B campaigns, we at SMARTe Inc ensure that your marketing and sales teams work in sync-marketing executing successful programs and feeding qualified leads into the pipeline; sales hitting with the right value proposition to the right prospects, thus putting more efforts in closing deals rather than pondering whom to target.
For more information, please visit our website:
www.smarteinc.com
Get a firm grasp on the significance and history of Brand Journalism and gain key insights on what you can do to get your brand onboard. Learn Brand Journalism with Prowly.
About Prowly Academy:
Our program is designed for professionals looking to expand their knowledge of the Brand Journalism and Public Relations field. Here, you can stay up to date through today’s ever changing media landscape and learn key insights that you can apply to your work immediately. Take a look at our course offerings and feel free to ask us a question. We look forward to exploring the ins and out of these fascinating topics with you: http://academy.prowly.com/
Technology Is for Storytelling, Not Just for Looking GoodProwly PR Software
„Too many times brands get excited about technology and how to look »cool« and focus on how to implement the technology rather how the technology can tell their brand story.
Success with new technology comes down to strategy and how well the technology delivers against that.”
/Josh Cohen, marketingprofs.com/
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
Content marketing could be the best way to reach your target audience and become a trusted advisor. But there are a lot of myths and incorrect ideas surrounding content marketing. Here are 11 myths that you should ignore, and some simple truths to replace them with. Learn more at staunstrup.se/en
Enterprise University Course 236 - Value Proposition Design – Ed MayugaAMM COMMUNICATIONS, LLC
This slide deck was presented by Ed Mayuga, AMM Communications. It covers Value Proposition Design, Public Relations, Digital Marketing, and Social Media Marketing.
Did you know that 8 of 10 companies fail? Companies are often focusing on product devolopment and sales, forgetting about importance of communication. In this presentation we show you how PR can boost your sales and revenue!
Boost your PR wih Prowly. Sign up for free or request a demo on: www.prowly.com.
It's no secret that traditional advertising has had to make room for social media marketing. But how you do even begin using social media to gain and retain customers?
The best place to start is with Twitter.
http://www.allisondevelopmentgroup.com Erica Allison of Allison Development Group facilitated a workshop on Creating Your Own PR Machine for a diverse group of small business owners and managers. Three key ingredients: focus, relationships and persistence were the focus for this discussion.
Once you're on social media, you might be wondering what to do next... This slide deck will give you a few ideas. Presented for the Entrepreneurial Moms group in Ottawa, Ontario, Canada.
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
Use these 10 tips to learn how to use Twitter and improve engagement with your audience. Take your Twitter strategy to new levels with these smart, attainable tactics that will boost your brand’s social conversations.
Provide Value: Journalists are constantly looking for newsworthy stories and content that will engage their audience. When approaching the media, focus on providing value. Offer unique insights, expert opinions, or access to exclusive information. Follow us now.
Get a firm grasp on the significance and history of Brand Journalism and gain key insights on what you can do to get your brand onboard. Learn Brand Journalism with Prowly.
About Prowly Academy:
Our program is designed for professionals looking to expand their knowledge of the Brand Journalism and Public Relations field. Here, you can stay up to date through today’s ever changing media landscape and learn key insights that you can apply to your work immediately. Take a look at our course offerings and feel free to ask us a question. We look forward to exploring the ins and out of these fascinating topics with you: http://academy.prowly.com/
Technology Is for Storytelling, Not Just for Looking GoodProwly PR Software
„Too many times brands get excited about technology and how to look »cool« and focus on how to implement the technology rather how the technology can tell their brand story.
Success with new technology comes down to strategy and how well the technology delivers against that.”
/Josh Cohen, marketingprofs.com/
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
Content marketing could be the best way to reach your target audience and become a trusted advisor. But there are a lot of myths and incorrect ideas surrounding content marketing. Here are 11 myths that you should ignore, and some simple truths to replace them with. Learn more at staunstrup.se/en
Enterprise University Course 236 - Value Proposition Design – Ed MayugaAMM COMMUNICATIONS, LLC
This slide deck was presented by Ed Mayuga, AMM Communications. It covers Value Proposition Design, Public Relations, Digital Marketing, and Social Media Marketing.
Did you know that 8 of 10 companies fail? Companies are often focusing on product devolopment and sales, forgetting about importance of communication. In this presentation we show you how PR can boost your sales and revenue!
Boost your PR wih Prowly. Sign up for free or request a demo on: www.prowly.com.
It's no secret that traditional advertising has had to make room for social media marketing. But how you do even begin using social media to gain and retain customers?
The best place to start is with Twitter.
http://www.allisondevelopmentgroup.com Erica Allison of Allison Development Group facilitated a workshop on Creating Your Own PR Machine for a diverse group of small business owners and managers. Three key ingredients: focus, relationships and persistence were the focus for this discussion.
Once you're on social media, you might be wondering what to do next... This slide deck will give you a few ideas. Presented for the Entrepreneurial Moms group in Ottawa, Ontario, Canada.
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
Use these 10 tips to learn how to use Twitter and improve engagement with your audience. Take your Twitter strategy to new levels with these smart, attainable tactics that will boost your brand’s social conversations.
Provide Value: Journalists are constantly looking for newsworthy stories and content that will engage their audience. When approaching the media, focus on providing value. Offer unique insights, expert opinions, or access to exclusive information. Follow us now.
Want to ensure your PR is effective? Check out The Most Important PR Checklist for Success in 2019. This includes 10 must-do tactics from brand journalism to influencer and word of mouth marketing to storytelling. And what you need to do and keep in mind.
A press release serves as a concise, well-crafted announcement that encapsulates the key information about your company, product, or event. It provides journalists, influencers, and the public with a clear understanding of what you have to offer
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Create a winning social media strategy for your small hotelSTAAH
Millions of followers and slick brand campaigns are not the only measures of success on social media. Lots of small businesses are making a mark with some smart thinking.
Growth Hacking Top Tips from a Digital Marketing ExpertGeorge Giles
Real usable tips digital marketing strategies and execution plans for generating leads quickly and easily. Great tips for B2B digital marketers from beginner to experts.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
2. PR FOR TECHIES
TO UNDERSTAND PUBLIC RELATIONS AND ADVERTISING, WE
NEED TO UNDERSTAND THE THREE TYPES OF MEDIA:
EARNED, PAID AND OWNED.
http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/
This is where PR comes in.
An agency helps you “earn”
media coverage.
4. PR FOR TECHIES
▸ PR gives a “third-party endorsement.”
News coverage is not viewed as an ad, and
is therefore more credible with the
consumer and/or reader.
▸ Although public relations is a less
controlled media, it is more credible and
less costly. Advertising gives the company
complete control, but the audience knows
you’re controlling what is being said.
▸ Advertising is promotional. You’re telling
people why you’re great. Public relations is
getting someone else to say you’re great.
5. TO SUCCEED IN PUBLIC
RELATIONS, YOU NEED
TO CREATE MESSAGES
THAT RESONATE WITH
THE GENERAL PUBLIC
AND WITH MEDIA
PROSPECTS.
6. 4 STEPS TO NAIL DOWN YOUR
COMPANY’S MESSAGING.
PR FOR TECHIES
7. PR FOR TECHIES
WHO ARE YOU?
Describe your company in
two sentences or less.
8. How are you different than
everyone else doing the
same thing as you?
PR FOR TECHIES
WHAT DISTINGUISHES YOU
FROM YOUR COMPETITION?
9. PR FOR TECHIES
A value proposition is a
business or marketing state-
ment that a company uses to
summarize why a consumer
should buy a product or use
a service.
WHAT ARE YOUR UNIQUE
VALUE PROPOSITIONS?
10. PR FOR TECHIES
WHO IS YOUR
TARGET CONSUMER?
Consumer = Customer
Where are they?
12. THE NEXT STEP IS FINDING,
TARGETING AND
APPROACHING THE RIGHT
MEDIA WITH YOUR MESSAGE.
13. PR FOR TECHIES
FINDING THE RIGHT MEDIA
▸ You’re in the industry; what do you read/watch/
listen to?
▸ Set up Google Alerts and maintain a database
of reporters writing about similar things to
what your company does or similar messages
to what you want to say.
▸ Search competitor coverage/awards/etc.
14. PR FOR TECHIES
TARGETING THE RIGHT MEDIA
▸ Identify where you want to be: which columns/
shows/programs do you want to be in/on?
▸ Determine if specific timing will help your
cause (e.g., editorial calendars, events,
seasonal, etc.)
▸ Find out which journalist(s) to reach out to
based on his/her previous stories, history and
beat.
But wait! How do you find their
contact information?
15. PR FOR TECHIES
APPROACHING THE MEDIA
▸ Method: Call versus email
▸ Personalize (DON’T: Send blasts. DO: Refer to
previous conversations or articles.)
▸ Use your strengths.
▸ Be clear about what you’re asking for.
▸ K.I.S.S.
▸ You’re busy, they’re busy. Get to the point!
(Keep it simple, stupid!)
17. PR FOR TECHIES
WHICH PLATFORMS WILL BE VALUABLE?
WHICH ONES SHOULD YOU AVOID?
▸ Consider your audience. Where are they
talking about and engaging in conversation
about your topics and your industry?
▸ What is each medium used for, and is it
applicable to your company?
▸ Do not (I repeat) DO NOT half-ass social
media! It’s better to not have social media than
to have a page that is doing it wrong.
18. PR FOR TECHIES
FACEBOOK
It’s always a good idea to claim a business page name just in
case, but don’t spend time maintaining and updating a Facebook
page if you’re not going to consistently engage with your target
audience on that platform.
Facebook is great for consumer-facing businesses.
19. PR FOR TECHIES
TWITTER
Looking to ramp up media relations? Twitter is a good way to begin engaging
with reporters (Like, Follow & Retweet).
If people are talking about your topic on Twitter, you should be active. Search
hashtags/users to find out. #startup #prfortechies #tech
20. PR FOR TECHIES
INSTAGRAM
Instagram is great for highly
visual companies (design/photography), and
companies that regularly create and update
a constant flow of interesting and applicable
visuals. (Don’t expect a lot of followers!)
#prfortechies #socialmedia #beseen
21. PR FOR TECHIES
PINTEREST
For the most part, tech companies
shouldn’t worry a lot about Pinterest. If
you can put up screen grabs, it could
be applicable but likely more work than
it’s worth.
22. PR FOR TECHIES
For the most part, tech companies
shouldn’t worry a lot about Pinterest. If
you can put up screen grabs, it could
be applicable but likely more work than
it’s worth.
If you are a
business, you
need LinkedIN.
LINKEDIN
23. Join us in June for Part 2:
Members of our Meetup group will be notified when
the date is announced!
Stay tuned: meetup.com/pr-for-techies