Social Media, The Graph and the Hotel Industry
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Tnooz editor Kevin May hosted a lecture to students at Oxford Brookes University looking at the role of social media in distribution, devices and search for the hotel industry. The lecture took place on Friday 16 March 2012.
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Monica Fallo, WEX Bank, director US sales
Chris Richter, Expedia, senior project manager
Jared Simon, HotelTonight, COO
Kevin May, Tnooz, editor and moderator
Gene Quinn, Tnooz, CEO and producer
App explosion: how B2B apps reinvent travel and create new services
It’s no secret that B2C apps have connected travellers in new and rewarding ways. But it may not be as apparent that B2B apps are quickly reshaping the technology and service behind travel.
Learn more about a growing market for B2B apps and the technology behind the Sabre Red App Centre.
See examples of travel apps and also hear first-hand from the winner of the 2012 Sabre Red Appy Awards, about how they are tapping new markets worldwide with an innovative new travel app for agents.
Panellists for this webinar were:
Chip Gordon, marketing director, Sabre Travel Network
Doug Anderson, chief product officer, Limos.com
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Smartphones and tablets … constant connectivity and mobility … these devices and trends have a massive impact on the lives of every business and leisure traveler.
But what has the industry learned since the idea of the always-connected traveler became the norm?
Where are the next opportunities for the travel industry in the mobile space?
And, perhaps most important of all, what are the rapidly evolving expectations of on-the-go customers as they interact more with travel brands via mobile devices?
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Bill Loller, vice president of mobile product management, Tealeaf, an IBM Company
Julie Ask, vice president and principal analyst, eBusiness and channel strategy professionals, Forrester Research Inc.
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Panelists for this FREE webinar were:
Brian Beard, executive technology consultant, Amadeus
Scott Gillespie, travel industry consultant, Gillespie's Guide to Travel + Procurement
Gene Quinn, CEO and producer, Tnooz
Kevin May, Editor and moderator, Tnooz
MakeMyTrip THack
- The document describes a tool called MyTravelTimeLine that allows travelers to capture memories and share travel experiences via SMS and phone calls. It provides utilities like posting to social media, finding transportation or hotel deals, and accessing emergency information. The tool aims to make traveling more social and help travelers along their journey using only basic phone functions. It uses APIs from various travel and social platforms and plans future enhancements like customer satisfaction surveys.
PropertyHub Thack
PropertyHub is a facilitator for unique global property identifiers that provides a free API for individual property usage and charges nominal fees for API calls by businesses. It uses a proprietary mapping algorithm and REST API to upload, retrieve, and edit property data based on OTA standards. The team includes experienced developers and a product manager seeking to provide an easy-to-use alternative to existing property data distribution options that are outdated, limited, or require upfront payments.
Jeppesen THack
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3:国家专业人才认证中心颁发入库证书
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Social Media, The Graph and the Hotel Industry
- 1. Social Media, The Graph and the Hotel Industry Kevin May / Tnooz.com Friday 16 March 2012
- 2. * Distribution * Search * Social commerce * Devices
- 5. * Search
- 7. * Devices
- 9. * Social Media * The Social Graph * Social Commerce
- 10. * Travel is inherently social
- 11. * What do we mean by “social”?
- 12. * ...in the digital world?
- 14. * One-to-Many > Many-to-Many
- 15. * Control
- 16. * THE BASICS
- 17. * Reviews – unofficial watchdog
- 18. * Marketing – new channels
- 19. * Engagement – the value-add
- 20. * THE REALITY
- 21. * Reviews – tricky to manage
- 22. * Marketing – ROI hard to achieve
- 23. * Engagement – needs resources
- 25. * APPLICATIONS OF TECH
- 26. * Monitoring – data is everything
- 27. * Integration – web to networks
- 28. * Sharing – make networks work
- 29. * In-resort - disposable networks
- 30. * Bed Jumping – community buzz
- 31. * Check in – locally relevant
- 32. * Check in – customer service
- 33. * Ushuaia – social and tech http://www.youtube.com/watch?v=iPnktJ0lKKE
- 34. * Pinterest – inspiration discovery
- 35. * Social off and online - photos
- 36. * Social off and online - presence
- 38. * Groups – naturally social
- 39. * New models - HotelTonight
- 41. * THE GRAPH
- 42. * Social Graph is not an X/Y axis
- 43. * Definition ‘Social Graph is a representation of our relationships.’
- 44. * Little People/Big Data
- 45. * Accor – Guest TLC
- 46. * Starwood – Guest aware
- 47. * Facebook – Graph powerhouse
- 48. * Tapping the Graph
- 49. * In real-time
- 51. * Winners
- 52. * Winners
- 53. * Winners
- 54. * In real life
- 55. * It’s not for everyone
- 56. * And finally...