Austrian National Tourism Office• The
Austrian Tourist Office (ÖsterreichWerbung) ist the national tourism marketing organization for the country of Austria.• The ANTO is funding by the Austrian Federal Government (75%) and the Austrian Chamber of Commerce (25%), but also acts as a fee based marketing agency for Austrian tourism interests.• Worldwide Staff: 230• President: Dr. Reinhold Mitterlehner, Minister for Economics• CEO: Dr. Petra Stolba
Meta-Trends in digital Media 1.
Transparency 2. Personalisation 3. Search 4. Credibility& Trust 5. Participation 6. Data-Explosion 7. Location Aware Services 8. Diversification 9. Privacy 10. Diffusion ofthe Internet
Trends - So what!?! •
Differentiation: Hype vs. Trend • Act „future-proof“ • Aligninvestmentsaccordingly • Competitiveadvantage
Thanks! Olaf Nitz Head of
Digital Media Strategy Austrian National Tourist Office www.austriatourism.com linkedin.com/in/onitz firstname.lastname@example.org facebook.com/onitz twitter.com/onitz slideshare.net/onitz delicious.com/onitz profiles.google.com/Olaf.Nitz