Social Media Startegy for APrIGF 2024 by Shreedeep Rayamajhi.pdf

1. Social Media Strategy for APrIGF2024
By Shreedeep Rayamajhi

2. Target Audience:
Identify your ideal attendee for APRIGF 2024. Consider demographics, interests, and social media
platforms they use most.
Here's a breakdown of the target audience for APRIGF 2024 in Asia:
Demographics:
• Age: Primarily professionals between 25-50 years old. This could include:
• Tech industry professionals (engineers, developers, programmers)
• Entrepreneurs and business owners
• Investors and venture capitalists
• Academics and researchers in tech fields
• Government officials involved in technology policy
Interests:
• The target audience will have a strong interest in the latest advancements in various Asian Pacific
Rim information and communication technologies (ICT). This could include:
• Digital Rights
• Gender Equality
• Artificial intelligence (AI)
• Human Rights
• Freedom of Expression
• Machine learning (ML)
• Big data
• Internet of Things (IoT)
• Cybersecurity
• Blockchain
• Cloud computing
• Fintech

3. Social Media Usage:
They are likely active users of social media platforms relevant to their professional interests, such as:
• LinkedIn
• X (Twitter)
• YouTube
• Facebook (tech groups)
Depending on the specific focus of APRIGF 2024, there might also be a target audience on:
• TikTok (if there's a focus on young entrepreneurs or a specific emerging tech)
• Instagram (if there's a strong visual component or emphasis on innovation hubs)
Location:
• While the event is in Taiwan, the target audience extends across Asia. Consider tailoring some social
media content to specific Asian countries with a strong tech presence like Singapore, South Korea,
Japan, and India.
Additional Considerations:
• Look at APRIGF's past attendance records to understand the demographics and interests of previous
attendees.
• Identify any specific industry sectors or emerging technologies that APRIGF 2024 is focusing on, and
tailor your target audience accordingly.
By understanding these factors, you can develop targeted social media campaigns that resonate with
the ideal attendee for APRIGF 2024.

4. Social Media Presence
1. Facebook
Page :https://www.facebook.com/aprigf.asia
2. Twitter
Link: https://twitter.com/aprigf_official
3. Youtube :
Link: https://www.youtube.com/@aprigfofficial8174
Major Conversion factors:
 Relevance
 Clarity
 Urgency
Major interruption:
 Anxiety: Function of the credibility
 Distraction: Diverting visitors from the goal…links, visual inputs, product options etc.
Focused Hash Tag : #APrIGF2024 #APrIGF #AsiaPacific #APrIGFTaiwan
Target Hash Tag : #IGF2024 #netgov #IoT #IG #Internet4all #internet #Awareness #LearnIG #ICT4D
#FoE #OpenStandards #HumanRights #SDGs #communication #collaboration #APrIGF2024
#IGlearning

5. Social Media Platforms:
YouTube:
• Upload short, informative videos about the event, speakers, and Taiwan.
• Partner with YouTubers in the tech industry for reviews, interviews, or content creation challenges
related to APRIGF.
TikTok:
• Create engaging video content using trending hashtags like #APRGIF2024, #TechTaiwan, etc.
• Run a dance challenge or skit competition related to the event theme.
• Partner with TikTok influencers to promote the event.
Instagram:
• Develop a visually appealing profile with high-quality photos and videos of Taiwan, the venue, and
speaker highlights.
• Run Instagram story contests or polls to generate engagement.
• Partner with Instagram photographers to showcase Taiwan's beauty and the event's atmosphere.
Facebook:
• Create a Facebook event page for APRIGF 2024.
• Share updates, speaker announcements, and promotional content.
• Run targeted Facebook Ads to reach your desired audience.
X (Twitter):
• Use relevant hashtags to participate in tech conversations and promote APRIGF.
• Live tweet during the event using #APRGIF2024.
• Run Twitter contests with questions or polls related to the conference.

6. Facebook Strategy
X(Twitter) Strategy
Youtube Strategy
1. Hash Tag
2. Interviews
3. Live videos Facebook live
4. Picture and info
5. Short Blog if possible
6. Short statements
7. Keywords
1. Hash Tag
2. Polls
3. Picture and info
4. Short statements
5. Periscope Live
6. Keywords
1. Videos
2. Interviews
3. Lectures
4. Keyword in the content

7. General Social Media Tips:
• Post consistently: Maintain a regular posting schedule to keep your audience engaged.
• High-quality content: Use professional visuals and compelling captions.
• Respond to comments and messages: Foster a community around APRIGF.
• Run social media ads: Paid advertising can significantly boost your reach.
• Track and analyze results: Monitor engagement metrics to optimize your strategy.
Social Media Contest - Highest Number of Shares
• Theme:
• Option 1: Capture the excitement for APRIGF 2024 - "Why You Should Attend APRIGF 2024 in
Taiwan"
• Option 2: Promote Taiwan - "Share Your Dream Taiwan Travel Experience" (Leverage Taiwan
tourism aspect)
• Mechanics:
• Participants create a social media post (text, image, or video) based on the chosen theme and
include the event hashtag #APRGIF2024.
• The post with the highest number of shares (within the contest period) wins.
• Prize:
• Offer an attractive prize related to the event, like free registration, VIP access, gadgets, or travel
packages to Taiwan.
Additional Ideas:
• Host live Q&A sessions with speakers on social media platforms.
• Encourage attendees to share their experience using the event hashtag.
• Create a social media wall to showcase user-generated content.
• Partner with media outlets and influencers to promote the event.
By implementing this comprehensive social media strategy and the engaging share contest, you can

8. create a buzz around APRIGF 2024 and attract a wider audience to your event in Taiwan.