SlideShare a Scribd company logo
Writer/Social Media
Manager/Content Producer
LinkedIn Twitter Facebook
Email
 Managing Blog (www.reachma.org/blog),
Facebook (www.facebook.com/reachma), and
Twitter (www.twitter.com/reach_ma) for
REACH Beyond Domestic Violence, Inc.
(www.reachma.org) since January 2013
 Grew Facebook following from 0 to 566
 Grew Twitter following from 0 to 420
 Produced weekly blog post
 Started in 2009 as the Development Officer,
responsible for all corporate and foundation
fundraising for the agency
 Role expanded starting in 2013 to include
developing and implementing a
communications strategy for the agency
 Steadily grew social media following through
all-organic strategy
 Found creative ways of telling agency’s visual
story due to strict rules around confidentiality
 Developed agency’s first social media/content
strategy
 Increased web traffic by 54% in 1st year
 Increased web traffic by an additional 21% in 2nd
year
 30% increase in number of online gifts in 1st 2 years
 53% increase in total online giving amount in 1st 2
years
 Steadily grew social media audience despite no
promotion budget, limitations around visual content
 Spearheaded agency response to high-profile
domestic violence cases in the news
kimpriore@gmail.com
(508) 958-6893

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Kim Priore

  • 2.  Managing Blog (www.reachma.org/blog), Facebook (www.facebook.com/reachma), and Twitter (www.twitter.com/reach_ma) for REACH Beyond Domestic Violence, Inc. (www.reachma.org) since January 2013  Grew Facebook following from 0 to 566  Grew Twitter following from 0 to 420  Produced weekly blog post
  • 3.  Started in 2009 as the Development Officer, responsible for all corporate and foundation fundraising for the agency  Role expanded starting in 2013 to include developing and implementing a communications strategy for the agency  Steadily grew social media following through all-organic strategy  Found creative ways of telling agency’s visual story due to strict rules around confidentiality
  • 4.  Developed agency’s first social media/content strategy  Increased web traffic by 54% in 1st year  Increased web traffic by an additional 21% in 2nd year  30% increase in number of online gifts in 1st 2 years  53% increase in total online giving amount in 1st 2 years  Steadily grew social media audience despite no promotion budget, limitations around visual content  Spearheaded agency response to high-profile domestic violence cases in the news
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.