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New media marketing plan

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P&G has significantly fewer social media fans than its brands and seeks to strengthen its brand association and increase sales through a new media marketing plan. The plan involves liking and following P&G brands on social media, creating video clips about P&G for social media, and a Google AdWords campaign for P&G's e-Saver program to drive subscriptions. The budget is $90,000 over one year with goals of increasing fans, clicks, and e-Saver subscriptions.

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New Media Marketing Plan Presented by Amelia Wang
Client Overview • Procter and Gamble (P&G) • The largest household product manufacturer of the world Household care products Beauty and grooming products
Client Overview 60,973 Fans 17,441 Followers 103 Subscribers Much fewer fans than its brands Tide: 2,329,215 Facebook Fans CoverGirl: 1,500,765 Facebook Fans
Objectives • Strengthen the association with P&G and its brands. • Increase sales. • Maintain P&G competiveness as the leading company in the industry .
Marketing Strategies • Social Media has been using by P&G 1) Strengthen brand association 2) Increase and maintain brand Image Like and follow all the brands that P&G has on its Facebook and Twitter pages. Create some video clips about some inside stories of P&G and posted it on Facebook, Twitter, and YouTube. Social responsibility programs on social media.
Marketing Strategies P&G e-Saver • Objective • Proposed AdWords Strategy • Targeting Options • Budget • Metrics
Marketing Strategies P&G e-Saver •Targeting Options • Budget • Metrics At least 10000 clicks with 10% CTR 100,000 impressions Increase at least 10% subscription at the end of the campaign.
Justifications • Facebook & Twitter Number of fans Monthly active users (Facebook) Hootsuite • Google AdWords CTR Impression Numbers of the subscription to the P&G e-Saver
Budgets & Timeline • Personnel Expenditure • Google AdWords ($60,000) • Other social media campaigns ($30,000) • One-year campaign • Holiday Season (Beauty & Grooming Products)
Thank you!! : )

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New media marketing plan

  • 1. New Media Marketing Plan Presented by Amelia Wang
  • 2. Client Overview • Procter and Gamble (P&G) • The largest household product manufacturer of the world Household care products Beauty and grooming products
  • 3. Client Overview 60,973 Fans 17,441 Followers 103 Subscribers Much fewer fans than its brands Tide: 2,329,215 Facebook Fans CoverGirl: 1,500,765 Facebook Fans
  • 4. Objectives • Strengthen the association with P&G and its brands. • Increase sales. • Maintain P&G competiveness as the leading company in the industry .
  • 5. Marketing Strategies • Social Media has been using by P&G 1) Strengthen brand association 2) Increase and maintain brand Image Like and follow all the brands that P&G has on its Facebook and Twitter pages. Create some video clips about some inside stories of P&G and posted it on Facebook, Twitter, and YouTube. Social responsibility programs on social media.
  • 6. Marketing Strategies P&G e-Saver • Objective • Proposed AdWords Strategy • Targeting Options • Budget • Metrics
  • 7. Marketing Strategies P&G e-Saver •Targeting Options • Budget • Metrics At least 10000 clicks with 10% CTR 100,000 impressions Increase at least 10% subscription at the end of the campaign.
  • 8. Justifications • Facebook & Twitter Number of fans Monthly active users (Facebook) Hootsuite • Google AdWords CTR Impression Numbers of the subscription to the P&G e-Saver
  • 9. Budgets & Timeline • Personnel Expenditure • Google AdWords ($60,000) • Other social media campaigns ($30,000) • One-year campaign • Holiday Season (Beauty & Grooming Products)