This document provides an overview of how to build a sustainable brand by identifying, attracting, and engaging stakeholders. It discusses developing a strategic communications plan with the following key elements: conducting research on your current position and stakeholders; creating a SWOT analysis; defining goals and measurable objectives tailored to specific stakeholder audiences; developing strategies and tactics for each audience; creating consistent branding and messaging; establishing an evaluation process; and creating an implementation schedule and budget. The overall aim is to develop a credible, research-based strategic plan to guide limited resources towards achieving targeted objectives and measuring success.
From Research to Results: Finding and Connecting with Your AudienceKimberly Singer
Invest some time looking strategically at the bigger picture for your nonprofit organization. Learn about tools for connecting with your audience and revealing your impact.
Pinterest is a great source for marketing for business. This presentation is geared towards the person that had the social media outlet, but wants to expand their reach. Statistics, tools, and tips to help create a marketing strategy that wins. Powered by Lady Bizness Originally taught for the Greensboro Public Library.
Innovation Women - Build Your Resilience with Positive Thinking ToolsInnovation Women
Are you struggling to keep a positive mindset as you are running your business, finding personal peace, enjoying your relationships, and/or being a homeschool teacher? I have news for you! There are simple strategies that you can do on a regular basis that can build your resilience to combat negative emotions, which will result in a better sense of life and work fulfillment. In this webinar, you will learn how to develop a positive mindset and activities that you can do to build your resilience in a time when we need it most.
You’ll learn:
Three factors that affect our ability to be resilient if we let them overtake us.
Three positive thinking strategies to combat those factors.
Three simple activities that you can do right away to increase your positivity and optimism on a daily basis.
Managing and using your Social Media (New Forest Marque)Purple Dog
A presentation for the Marketing Your Produce course for New Forest Marque on Managing and Using Your Social Media.
Tips for saving time and also what consider if thinking of outsourcing your social media marketing
Get Started on Social - 6 Tips for SuccessLauren Maffeo
Social media is an amazing way to reach audiences. But knowing which channels to start out on can be daunting -- and success on social does not occur overnight. This presentation walks through 6 tips to craft your vision and messaging for specific social platforms.
This presentation was given live at the Ladies America Women Leading the Future Conference in Washington, DC, on June 27, 2015
From Research to Results: Finding and Connecting with Your AudienceKimberly Singer
Invest some time looking strategically at the bigger picture for your nonprofit organization. Learn about tools for connecting with your audience and revealing your impact.
Pinterest is a great source for marketing for business. This presentation is geared towards the person that had the social media outlet, but wants to expand their reach. Statistics, tools, and tips to help create a marketing strategy that wins. Powered by Lady Bizness Originally taught for the Greensboro Public Library.
Innovation Women - Build Your Resilience with Positive Thinking ToolsInnovation Women
Are you struggling to keep a positive mindset as you are running your business, finding personal peace, enjoying your relationships, and/or being a homeschool teacher? I have news for you! There are simple strategies that you can do on a regular basis that can build your resilience to combat negative emotions, which will result in a better sense of life and work fulfillment. In this webinar, you will learn how to develop a positive mindset and activities that you can do to build your resilience in a time when we need it most.
You’ll learn:
Three factors that affect our ability to be resilient if we let them overtake us.
Three positive thinking strategies to combat those factors.
Three simple activities that you can do right away to increase your positivity and optimism on a daily basis.
Managing and using your Social Media (New Forest Marque)Purple Dog
A presentation for the Marketing Your Produce course for New Forest Marque on Managing and Using Your Social Media.
Tips for saving time and also what consider if thinking of outsourcing your social media marketing
Get Started on Social - 6 Tips for SuccessLauren Maffeo
Social media is an amazing way to reach audiences. But knowing which channels to start out on can be daunting -- and success on social does not occur overnight. This presentation walks through 6 tips to craft your vision and messaging for specific social platforms.
This presentation was given live at the Ladies America Women Leading the Future Conference in Washington, DC, on June 27, 2015
PR Network: managing expectation of senior management, 13 November 2014CharityComms
Katie Randerson, head of communications, Combat Stress
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
COM CM 726 @ Boston University: Digital Strategy BuildingSteph Parker
A guest lecture for an undergraduate brand strategy class, exploring how a digital strategy is built, how digital strategy deviates from traditional marketing strategies, and why it matters for future professionals in the field.
Move a First-Time Donor Into a Major DonorBloomerang
Converting a first-time donor into a major donor is easier than you think. If you are ready for a plan to get there, join our special guest Rachel Muir, CFRE, VP of Training at Pursuant, who will show you performance metrics to help you work smarter, not harder, to upgrade donors and manage your portfolio efficiently.
Social Media For Small Business - The User's GuideIan Noctor
Social media marketing doesn't have to be the preserve of large corporations with loads of money and endless resources. With a bit of planning and a dash of personality you too can be building relationships with your current and future customers. Learn about Content Marketing and why it's the biggest development in years for social media for business.
Social Media Summer School - Session 2 (social media strategy & voice)Rare Communications
Learn how to create a social media strategy and choose your voice on social media. Learn about what is a social media strategy, which social networks you should be on (Facebook, Twitter, Instagram, LinkedIn, Google plus,
Stakeholders, Users & Discovery - Smart Energy Challenge 2015Sam Rye
Workshop slides about Stakeholders, Users & Discovery.
Highlights:
- Who are our stakeholders, and how do we identify & keep track of them all?
- Who are our key users, and how do we get to know them better?
- What do we need to be aware of when we get out of our ivory tower and speak to people?
#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014LiveWorld
This workshop teaches how to develop "purposeful engagement" - story-based marketing that mashes up content marketing & data analytics to design social content for the results you have in mind.
PR Network: managing expectation of senior management, 13 November 2014CharityComms
Katie Randerson, head of communications, Combat Stress
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
COM CM 726 @ Boston University: Digital Strategy BuildingSteph Parker
A guest lecture for an undergraduate brand strategy class, exploring how a digital strategy is built, how digital strategy deviates from traditional marketing strategies, and why it matters for future professionals in the field.
Move a First-Time Donor Into a Major DonorBloomerang
Converting a first-time donor into a major donor is easier than you think. If you are ready for a plan to get there, join our special guest Rachel Muir, CFRE, VP of Training at Pursuant, who will show you performance metrics to help you work smarter, not harder, to upgrade donors and manage your portfolio efficiently.
Social Media For Small Business - The User's GuideIan Noctor
Social media marketing doesn't have to be the preserve of large corporations with loads of money and endless resources. With a bit of planning and a dash of personality you too can be building relationships with your current and future customers. Learn about Content Marketing and why it's the biggest development in years for social media for business.
Social Media Summer School - Session 2 (social media strategy & voice)Rare Communications
Learn how to create a social media strategy and choose your voice on social media. Learn about what is a social media strategy, which social networks you should be on (Facebook, Twitter, Instagram, LinkedIn, Google plus,
Stakeholders, Users & Discovery - Smart Energy Challenge 2015Sam Rye
Workshop slides about Stakeholders, Users & Discovery.
Highlights:
- Who are our stakeholders, and how do we identify & keep track of them all?
- Who are our key users, and how do we get to know them better?
- What do we need to be aware of when we get out of our ivory tower and speak to people?
#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014LiveWorld
This workshop teaches how to develop "purposeful engagement" - story-based marketing that mashes up content marketing & data analytics to design social content for the results you have in mind.
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaignsFresh Egg UK
Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'.
The webinar looked at some key areas in relation to campaign planning, including:
- Different types of campaign planning
- Key campaign planning elements
- What are the different phases of campaign planning?
- Campaign planning tools
This presentation contains all of the practical information that was shared.
For more information visit www.freshegg.co.uk/blog and search for "webinar"
How to Use Feedback and Online Surveys to Drive ActionThe URL Dr.
What do your customers and prospects really think about your business or organization? Do you know? Do you care? You should. What you don’t know could be impacting your sales and donations.
Asking for and getting feedback from your customers or supporters through the use of online Surveys, Polls, or Reviews, can not only be an eye opening experience, it can be a profitable one. This Power Point will reveal simple but highly effective best practices and considerations for how to build a survey that allows you to gather valuable insights and suggestions from your audience.
This presentation covers:
How to set survey objectives
The importance of listening
Developing good questions
Knowing the difference between too much and not enough
When to survey
Who to survey
What to do with the results
Learn great new strategies to help you get insightful and important information from your customers, donors, clients, or supporters about what they really want and need from your business or organization.
View the webinar version of this presentation at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/feedback-surveys-webinar/
Feedback & Surveys - How to use the Constant Contact Toolkit Part 2Frithjof Petscheleit
Take Marketing To the Next Level with the Constant Contact Toolkit
Finally, with a single login you can engage and grow your audience in all the places that matter: the inbox, mobile, social media, and the web. The Constant Contact Toolkit has beautiful, customizable templates to create your campaign fast. Integrated contact management and real-time reporting insights help you see results with each campaign.
This webinar series introduces all the awesome new Constant Contact tools. With one click you can sign up and take part in all free sessions.
Newsletters and Announcements
Surveys and Feedback
Event Promo & Registration
Deals and Promotions
Auto responders
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
Communications and social media for translators, interpreters and associationsJosh Goldsmith
Presentation given by Josh Goldsmith at the APTIC-FIT Conference in Barcelona on November 10, 2017.
Contact: jg (at) joshgoldsmith.com, @Goldsmith_Josh
Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget.
Marketing Addiction Treatment, Prevention and Recovery ProgramsJennifer Iacovelli
From the 2015 New England Institute of Addiction Studies (NEIAS) Summer School:
Most addiction treatment, prevention and recovery programs do not have the luxury of big marketing budgets or even a designated
staff marketing person. Coupled with the stigma that comes along with substance use disorders, marketing and branding an
organization becomes challenging, to say the least. Managers are tasked with promoting programs on shoestring budgets and little
education on the intricacies of marketing. This course will examine various concepts and strategies for developing an integrated
marketing communications plan ‐ that includes traditional and social media strategies ‐ within your organization.
Learning Objectives:
After taking this course, participants will be able to:
• Understand the basics of branding an organization;
• Understand what an integrated marketing communications plan is;
• Provide examples of how social media can be used to support marketing and branding efforts; and
• Provide examples of how external communications can support marketing and branding efforts.
Communications strategy. Small charities communications conference, 23 Septem...CharityComms
John Grounds, strategic marketing and communications consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Similar to Building a Sustainable Brand: How to ID Attract & Engage Your Audience (20)
Communications strategy. Small charities communications conference, 23 Septem...
Building a Sustainable Brand: How to ID Attract & Engage Your Audience
1. BUILDING A SUSTAINABLE BRAND:
How to Identify, Attract and Engage
Stakeholders in Your Mission
April 17, 2013
Facilitated by:
Samantha Villegas, APR
And
Eric Eckl
2. Elevator Pitch - Before
You have
less than
15 seconds
to win
them over
3. Objective One
• How and why to communicate
your initiatives and programs
success, and why that, in itself,
positively impacts your
department success.
7. Where are you going and how do you get
there?
•
•
•
•
Road map
Based on research
Decision making tool
Targets limited $$ &
resources
•
•
•
•
Can be evaluated
Credible
Sci-method
Gets money
15. My Goal is:
A broad, general statement.
Not measureable.
Action oriented.
____________________________
____________________________
____________________________
19. Profile and prioritize your Peeps –
Who has the MOST stake in your
success?
Who has the MOST influence?
Where are they?
What do they read?
Who are their allies?
29. For Every Audience Segment
Tactic 1
Strategy 1
Tactic 2
Objectives
Strategy 2
Tactic 1
30. For Every Audience Segment,
what will you say?
PEEP 1
PEEP 2
PEEP 3
Message A
Message A
Message A
Message B
Message B
Message B
Message C
Message C
Message C
32. Evaluation
• Bookends your research
• Happens at pre-set time intervals
• Pre-determined by research and
objectives
• Informs decision making
33. Materials and Resources
• Do you have the people, resources, tools and
materials needed?
• Digital cameras, software, expertise, graphic
design, etc.
• Promotional materials
• Advanced purchases are often cheaper than
those made on the fly
34. Plan Budget
Resources and
Materials
Rate/Unit Cost
Total
FTE
$6000
PTE
$3000
Intern
Stipend
$500
Software
$99
Surveys
$100
Focus Group
$500
Promo Items
Graphic Design
Paper/ink
TOTAL
.50/ea
$250
$25/hour
$1000
$200
$11,400
