Social Media Snapshot

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The document provides an overview of using social media for organizations. It discusses why organizations should use social media platforms like Facebook, LinkedIn, and Twitter. Key reasons include engaging audiences, enhancing brands, connecting with others, communicating consistently, and participating where many users are active online. Statistics on user demographics and behaviors are presented for each platform. Examples of profile and page designs are shown for each social media site.

Technology

SOCIAL MEDIA OVERVIEW
Jefferson City Cosmopolitan Club
September 21, 2012

SOCIAL MEDIA: WHY DO IT?
 Engage your audience  Enhance your image
 Connect personally and  Have fun!
building relationships  Part of the marketing mix
 Communicate consistently  It’s where people are (50% of
U.S. adults use it)

BY THE NUMBERS

 More than 900 million monthly active users
 Nearly 175 million users in North America, 50% of population
 More than 50% of active users log on to Facebook in any given day and
spend an average of 55 minutes on the site
 7:45:49= time spent per person per month
 57% female, 43% male
 More than 2 billion posts are liked and commented on per day
 The fastest-growing demographic on the service, for at least the last two
years, has been women over 55.

WHY USE IT?
 #1 social networking site

 #1 or #2 most visited site on the internet

 Geared toward social interaction

 Share content and gather feedback and news
 Post facts, events, announcements, photos, videos, links and more

 Ask your facebook community what they think

 Be in the know

 FREE!

SAMPLE PAGE (OLD LAYOUT)
Edit basic info:
contact
information,
description…
Statistics
about
posts, intera
ctions, who
your “likers” Update
are status here

Number of
people who
like your page

SAMPLE PAGE (TIMELINE)

Statistics
about posts,
interactions,
who your
“likers” are

Cover photo

Edit basic info:
contact
information,
description…

Update
status here

SAMPLE PAGE

Cover photo-
851 pixels x
315 pixels

Tabs
Edit basic info:
contact
information,
description…

SAMPLE PAGE

Statistics about posts, interactions, who
your “likers” are

BY THE NUMBERS

 175 million+ worldwide members (40% are in the USA)

 LinkedIn operates the world’s largest professional network on
the Internet

 77% are 25 years old or older

 Affluent and influential membership

 Executives from all 2011 Fortune 500 companies are members

 More than 2 million companies have LinkedIn company pages

WHY USE IT?
 4th (Pinterest stole the #3 slot) most popular social
networking site

 Professional network to connect with business colleagues

 Idea sharing between others in similar professions

 Find prospects

 Online resume

 Promote your business

 FREE!

SAMPLE PAGE

Information about your
profession and education

Contact information

Online resume

SAMPLE PAGE

Company page

Info about your
company

Share updates

BY THE NUMBERS

 182 million+ active users (active users= log in at least
once a month)

 50% update their status every day

 Over 40% of Twitter users do not tweet anything

 340 million tweets per day

 1 billion tweets every 72 hours

 55% of users are female

WHY USE IT?
 2nd most popular social networking site
 140 characters to share your message
 Short, succinct messages
 Link to articles, blog posts, photos, videos, etc.
 Real time messaging, up-to-date information, stay in the loop
 Share information and ask questions
 Retweet (RT) to build your community
 FREE!

Recent
interactions/activity
SAMPLE PAGE
Search for
Following: You’ll keywords or #
see these
people’s tweets
Followers: People
who see your
tweets
Running feed of
Share your
tweets from
message
those you follow

You’ll see these
SAMPLE PAGE
people’s tweets People who see
your tweets

Tweet/
Share your
message

Suggested
people to follow

Search for
keywords or #
SAMPLE PAGE

Running feed of
tweets from
those you follow

QUESTIONS?
Sarah Alsager
sarah@communiqueinc.com
(573) 635-3265
@SarahAlsager
@CommuniqueInc
www.Facebook.com/CommuniqueInc

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Social Media Snapshot

1. SOCIAL MEDIA OVERVIEW Jefferson City Cosmopolitan Club September 21, 2012

2. SOCIAL MEDIA: WHY DO IT?  Engage your audience  Enhance your image  Connect personally and  Have fun! building relationships  Part of the marketing mix  Communicate consistently  It’s where people are (50% of U.S. adults use it)

4. BY THE NUMBERS  More than 900 million monthly active users  Nearly 175 million users in North America, 50% of population  More than 50% of active users log on to Facebook in any given day and spend an average of 55 minutes on the site  7:45:49= time spent per person per month  57% female, 43% male  More than 2 billion posts are liked and commented on per day  The fastest-growing demographic on the service, for at least the last two years, has been women over 55.

5. WHY USE IT?  #1 social networking site  #1 or #2 most visited site on the internet  Geared toward social interaction  Share content and gather feedback and news  Post facts, events, announcements, photos, videos, links and more  Ask your facebook community what they think  Be in the know  FREE!

6. SAMPLE PAGE (OLD LAYOUT) Edit basic info: contact information, description… Statistics about posts, intera ctions, who your “likers” Update are status here Number of people who like your page

7. SAMPLE PAGE (TIMELINE) Statistics about posts, interactions, who your “likers” are Cover photo Edit basic info: contact information, description… Update status here

8. SAMPLE PAGE Cover photo- 851 pixels x 315 pixels Tabs Edit basic info: contact information, description…

9. SAMPLE PAGE (TIMELINE) Statistics about posts, interactions, who your “likers” are Cover photo Edit basic info: contact information, description… Update status here

10. SAMPLE PAGE Statistics about posts, interactions, who your “likers” are

11. SAMPLE PAGE (TIMELINE) Statistics about posts, interactions, who your “likers” are Cover photo Edit basic info: contact information, description… Update status here

12. SAMPLE PAGE

13. SAMPLE PAGE

14.

15. BY THE NUMBERS  175 million+ worldwide members (40% are in the USA)  LinkedIn operates the world’s largest professional network on the Internet  77% are 25 years old or older  Affluent and influential membership  Executives from all 2011 Fortune 500 companies are members  More than 2 million companies have LinkedIn company pages

16. WHY USE IT?  4th (Pinterest stole the #3 slot) most popular social networking site  Professional network to connect with business colleagues  Idea sharing between others in similar professions  Find prospects  Online resume  Promote your business  FREE!

17. SAMPLE PAGE

18. SAMPLE PAGE Information about your profession and education Contact information Online resume

19. SAMPLE PAGE Company page Info about your company Share updates

20.

21. BY THE NUMBERS  182 million+ active users (active users= log in at least once a month)  50% update their status every day  Over 40% of Twitter users do not tweet anything  340 million tweets per day  1 billion tweets every 72 hours  55% of users are female

22. WHY USE IT?  2nd most popular social networking site  140 characters to share your message  Short, succinct messages  Link to articles, blog posts, photos, videos, etc.  Real time messaging, up-to-date information, stay in the loop  Share information and ask questions  Retweet (RT) to build your community  FREE!

23. Recent interactions/activity SAMPLE PAGE Search for Following: You’ll keywords or # see these people’s tweets Followers: People who see your tweets Running feed of Share your tweets from message those you follow

24. You’ll see these SAMPLE PAGE people’s tweets People who see your tweets Tweet/ Share your message Suggested people to follow

25. Recent interactions/activity SAMPLE PAGE Search for Following: You’ll keywords or # see these people’s tweets Followers: People who see your tweets Running feed of Share your tweets from message those you follow

26. Search for keywords or # SAMPLE PAGE Running feed of tweets from those you follow

27. QUESTIONS? Sarah Alsager sarah@communiqueinc.com (573) 635-3265 @SarahAlsager @CommuniqueInc www.Facebook.com/CommuniqueInc

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