1. How your business can
make customers’ hearts
beating faster
using social media.
HETTY SARIS
ONLINE MEDIA
for unsexy companies
Social media

2. … only the way changed.
HETTY SARIS
ONLINE MEDIA
Communication in perspective…

3. HETTY SARIS
ONLINE MEDIA
Communication in perspective…

4. HETTY SARIS
ONLINE MEDIA
The world is changing,
people are changing,
the web is changing.
What about you?
Communication in perspective…

5. Social media landscape
HETTY SARIS
ONLINE MEDIA

6. Social media characteristics
MANY-
TO-
MANYCONSTANTLY
EVOLVING
WORD
OF
MOUTH
COMMUNITIE
S
REACH
SPEED
ENGAGEMEN
T
TRUST
SHARING
TRANSPARENC
Y

7. HETTY SARIS
ONLINE MEDIA
start a relationship!

8. start a relationship!
This is where relationships
begin and grow.
It’s the perfect place to start
an endless relationship.
Love, passion
and empathy…

9. … some instructions about relationships…

10. HETTY SARIS
ONLINE MEDIA

11. Don’t start at the end!
Ensure that this strategy will fit
your targeted audiences tastes.
You will need an audience and
a strategy to reach out to it.

12. … before
spending money
on different kind of tools.
Don’t start at the end!

13. … some instructions about relationships…

14. HETTY SARIS
ONLINE MEDIA
Find a date!

15. Find a date!
To be successful
you have to …
… seduce !

16. Find a date!
• Get in contact
• Rivet the attention
• Connect to each other

17. … some instructions about relationships…

18. HETTY SARIS
ONLINE MEDIA
Don’t go too far on your first date!

19. Don’t go too far on your first date!
… involvement !
Your first
Return On Investment
will be …

20. … some instructions about relationships…

21. HETTY SARIS
ONLINE MEDIA
Build on trust!

22. Consumers trust each other most.
They look for information that comes from
experiences other persons had.
Build on trust!

23. Trust is the currency of the future.
Build on trust!

24. … some instructions about relationships…

25. Don’t seduce everybody at the same time!
HETTY SARIS
ONLINE MEDIA

26. Find the exact
right type of message
to post who you would share it with.
Don’t seduce everybody at the same time!

27. • Whom are you trying to reach?
• Where do they spend their time online?
• What do you want them to do?
Don’t seduce everybody at the same time!

28. … some instructions about relationships…

29. HETTY SARIS
ONLINE MEDIA
Dare to share!

30. Share valuable information
by sharing links and knowledge.
Dare to share!

31. Giving is the new taking!
Dare to share!

32. … some instructions about relationships…

33. HETTY SARIS
ONLINE MEDIA
Words connect us to the other!

34. Words matter !
Words connect us to the other!

35. Words connect us to the other!
It should sound like you!
If someone lands on your site,
reads your newsletter, or whatever,
your content shouldn’t sound like
your competitor’s.

36. 5 Tools for B2B
to engage your audience
HETTY SARIS
ONLINE MEDIA
Just do it!

37. HETTY SARIS
ONLINE MEDIA
Tool #1: Use video!

38. • Interviews with staff or customers
• Create tutorials
• Behind the scenes videos
Tool #1: Use video!

39. HETTY SARIS
ONLINE MEDIA
BEST
SELLER
Tool #2: Write a white paper

40. • Solve a problem
• Join current topic
• Background articles
• Developments within the industry
Tool #2: Write a white paper

41. HETTY SARIS
ONLINE MEDIA
Tool #3: Use Frequently Asked Questions

42. Anticipate on repetitive inquiries
Tool #3: Use Frequently Asked Questions

43. How to create a
weed free lawn
by June
HETTY SARIS
ONLINE MEDIA
Tool #4: Write a how-to guide

44. Any type of content that helps someone
solve a problem
has value for others.
Tool #4: Write a how-to guide

45. Your employee is your ambassador!
HETTY SARIS
ONLINE MEDIA
Tool #5: Connect to LinkedIn

46. • Involve your employees to share content
• Demonstrate your expertise, establish credibility
• Keep abreast of latest developments
• Keep in touch with your connections
• Create a company page
Tool #5: Connect to LinkedIn

47. HETTY SARIS
ONLINE MEDIA
BONUS TIP: Do something unexpected

48. Sexy enough, huh?
HETTY SARIS
ONLINE MEDIA

49. HETTY SARIS
ONLINE MEDIA
THANK YOU FOR LISTENING!
Want to look it back?
Visit my LinkedIn profile,
you can download and share it.