The Social Media Showcase selected 4 teams to present a variety of campaigns to their members. Our campaign for #NAMIWalksDallas was one of those selected for 2014! Diane Feffer gave the presentation.

1. Presenter: Diane Feffer/Kathy F. Catoe
#smcdallas
@dfeffer /@kfcatoe

2. Business Problem
 Develop consistent branding for NAMI
#smcdallas
Dallas
 Educate the community about NAMI
Dallas and its services
 Promote #NAMIWalksDallas and
expand participation
 Raise $125,000 in funds

3. Solution Proposed/Implemented
 Consistent branding developed and used across all
social sites, email communications and graphics
 Trained volunteers to be brand ambassadors across
social media and implemented a social media
content strategy
 Created videos to communicate NAMI’s mission
and shared in social and by email
 Held 5 documentary events to educate community
about mental health and NAMI Dallas
 Promoted and acknowledged sponsors through
social media and email marketing
#smcdallas

4. #smcdallas

5. #NAMIWalksDallas Videos
http://youtu.be/JFQlj1kAEaI
#smcdallas

6. #smcdallas
Results
 Doubled FB, Twitter and Pinterest followers, established
presence on LI, G+, Slideshare and YouTube
 Produced 5 videos for event that were shared across social,
in emails and will be used to promote the event next year
 Created branded logo wall that was a huge hit with
participants and increased social sharing
 Over 500 individuals attended NAMI Dallas sponsored
documentary events
 Targeted event emails opened 10,650 times during
campaign – twice the average for event emails in Constant
Contact
 #NAMIWalksDallas had over 1,400 participants and
surpassed its fundraising goal of $125,000! Most
participants and donations ever!

7. Key Learnings and Takeaways
 Start early and identify and develop the volunteers
who will embrace and run with social media
 Develop visual collateral during an event that can be
leveraged to approach new sponsors in following
year
 Keep branding consistent through all campaigns
 Find ways to align with complementary partners (i.e.
.pet partners) that will mainstream the event
 Bring your audience together before the big event to
inspire, educate and invite
#smcdallas