How can access to Adult Education (AE) programmes be improved for vulnerable minority groups using blended face-to-face and social media channels?

1. How can access to Adult Education (AE)
programmes be improved for vulnerable
minority groups using blended face-to-face
and social media channels?
Results from EduMAP WP4 Task4.2
Kai Pata, Sille Paas
Tallinn University
The project is funded by the European
Union’s Horizon 2020 Research and
Innovation Programme, Contract No.
693388
2019

2. Design methodology
• The qualitative Communicative Ecologies reports (WP 4.1) were
analysed using concept-mapping of interaction paths;
• The conceptual reference interaction model was created and
discussed in the focus groups with partners;
• The interaction scenarios were created based on the reference
interaction model and shared digitally;
• The interaction scenarios were formatively evaluated by different
stakeholders in several partner countries (partners from TU, UTA,
AUTH, UCL and Helpific CEO (a social enterprise) )

3. The conceptual reference model of interactions

4. Scenarios for connecting AE providers and
VYA
• Media orchestration to the social media-based communication
ecosystem to prompt stakeholders’ aggregated access to Information
across places;
• Media augmentation to embed Information elements, such as hidden
advisor mediated prompting to promote AE;
• Blending Information (face-to face, analogue and digital) by advisor
mediated support for VYA to discover AE opportunities and additional
services;
• Social actions’ repurposing, such as:
• Network mediated access to AE (VYA network);
• Voluntary Network enhanced access to AE (providing missing services to
promote access to AE);
• Extended social media study group approach (AE alumni network).

5. Scenarios
• S1 Communicative ecosystem with social media:
https://www.pixton.com/schools/storyboard/e6ieff80
• S2 Hidden advisor:
https://www.pixton.com/schools/storyboard/97ek6mj1
• S3 Social advisor: https://www.pixton.com/schools/comic/3epp70kk
• S4: Alumni network: https://www.pixton.com/schools/storyboard/xjixt5am
• S5: Voluntary Help network:
https://www.pixton.com/schools/storyboard/4iqo27t4
• S6: Course with WhatsApp:
https://www.pixton.com/schools/comic/ja6n1tcb

6. Implications for design practice
• The interaction scenarios for enhancing VYA access to adult education
opportunities can be used in the countries to develop and orchestrate the
communicative ecosystem between different stakeholders and places.
• Communicative ecosystem; tailoring interaction practices to VYAs
• Adviser role; augmented advising; ethical considerations
• Databases; linked data; data access and privacy; IDSS support
• Motivational elements for Alumni networks
• Voluntary support networks; prompting active participatory citizenship
• Corporative social media dependency; harvesting of data from
communicative interactions; estimating the effect