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Startup Marketing with Social Media

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MutualMind
MutualMind
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#Winning MIT Enterprise Forum DFW Aug 18, 2011 Babar Bhatti @thebabarbabar@mutualmind.com
Marketing for Startups Background – about me, my startup, this presentation Why is Social important for you and your startup? How to make Social work for YOUR lean startups? Comparing Social channels : Facebook, Twitter, Google, LinkedIn Content: What the heck is it? Mistakes to avoid Using resources wisely: time, money, people Resources – Tactics, Tools and Tips
Intro MIT Alum, Past Chair of MITEF DFW Left Verizon to start MutualMind in 2009 Product initially aimed at Marketers (brands, agencies) About today’s talk (Lessons Learned) What this presentation is not about
2. Why is Social Media Important for Startups? Natural fit for lean startups Most effective way to create buzz and reach people who can help* you and your business directly / indirectly ,[object Object]
Bloggers, Analysts, Media
Multiple business applications!
Market Research
Engagement (Relationship Building)
Promoting your Brand
Lead Generation
Customer Support
Competitive Analysis,[object Object]
Crafting your message and positioning your product

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Startup Marketing with Social Media

Editor's Notes

  1. More than Marketing – however its not FREE!!Marketing for Lean startups –limited resources .. Marketing is not a dept!Personal Branding
  2. Approach, Goals, Plan. Metrics are channel specific
  3. Where are your audience? Use social listening to find out.Strategies vary (offline/online) , Style, Tone. Listen, create, measure, repeatReach/Engagement – metrics that matter; Influencers.
  4. Website as the Hub!– blog, videos, papers/slides. Website.