Social media has grown rapidly in recent decades and is now integral to daily life for many. Two key drivers of its continued growth are the proliferation of mobile devices and increasing time spent on social media via smartphones and tablets. As social media usage evolves, consumers are using it to research products, share opinions, and get customer support, transforming experiences like television viewing and customer service. Marketers now have both challenges and opportunities to engage with consumers on social media.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
Rod Strickland Summer League Schedule 2010youngathlet
This document provides a schedule of games for the Clark Playground summer league. It lists the date, day, division, start time, home team and visiting team for each match. The site director is listed as Rashad Jones and can be reached at 917-945-2812. Rain out games will be held at M.S. 223. It provides a full schedule of games from June through August.
Andre de Bruin has over 30 years of experience in technical project management, systems maintenance, and product development. He holds an Associate Diploma in Electronics Systems Maintenance and certifications in project management and quality management. His experience spans roles in the Royal Australian Navy, defense contracting, gaming technology, and as the managing director of his own firm developing electronic equipment. He has a track record of innovative solutions, on-time deliveries, and mentoring others.
Dedevan is a clinical research outsourcing company looking to expand its team. They are seeking experienced clinical experts for positions like Clinical Trial Assistant, Clinical Research Associate, Clinical Project Manager, Clinical Data Manager, and Drug Supply Coordinator to work on trials in pharmaceutical, medical devices, and biotechnology. Candidates should have relevant education and 2+ years of experience in clinical research with strong communication, organizational, and computer skills.
The Empowering Women for Excellence Initiative (EWEI) was founded in 2008 with the mission of empowering girls and women through multi-sectoral interventions like capacity building and advocacy. EWEI believes sustainable development requires investing in human capital, especially for women. It aims to address socio-cultural barriers and provide opportunities in health, education, politics, and economics for girls and women in Nigeria. EWEI conducts seminars, publishes newsletters, runs websites and programs, and advocates for policies and legislation to empower women.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
Rod Strickland Summer League Schedule 2010youngathlet
This document provides a schedule of games for the Clark Playground summer league. It lists the date, day, division, start time, home team and visiting team for each match. The site director is listed as Rashad Jones and can be reached at 917-945-2812. Rain out games will be held at M.S. 223. It provides a full schedule of games from June through August.
Andre de Bruin has over 30 years of experience in technical project management, systems maintenance, and product development. He holds an Associate Diploma in Electronics Systems Maintenance and certifications in project management and quality management. His experience spans roles in the Royal Australian Navy, defense contracting, gaming technology, and as the managing director of his own firm developing electronic equipment. He has a track record of innovative solutions, on-time deliveries, and mentoring others.
Dedevan is a clinical research outsourcing company looking to expand its team. They are seeking experienced clinical experts for positions like Clinical Trial Assistant, Clinical Research Associate, Clinical Project Manager, Clinical Data Manager, and Drug Supply Coordinator to work on trials in pharmaceutical, medical devices, and biotechnology. Candidates should have relevant education and 2+ years of experience in clinical research with strong communication, organizational, and computer skills.
The Empowering Women for Excellence Initiative (EWEI) was founded in 2008 with the mission of empowering girls and women through multi-sectoral interventions like capacity building and advocacy. EWEI believes sustainable development requires investing in human capital, especially for women. It aims to address socio-cultural barriers and provide opportunities in health, education, politics, and economics for girls and women in Nigeria. EWEI conducts seminars, publishes newsletters, runs websites and programs, and advocates for policies and legislation to empower women.
Social media usage continues to grow rapidly, driven by increased mobile usage. Consumers now spend over 2 hours per day on social media, with time spent on mobile apps increasing dramatically. Facebook and Twitter remain the most popular networks, though Pinterest saw unprecedented growth in 2012. Consumers are using social media more when watching TV to discuss programming and share opinions in real-time. Marketers have new opportunities to engage consumers through social advertising and customer service on these influential platforms.
AGES 25-34
AGES 35-44
AGES 45-54
AGES 55-64
AGES 65+
21%
21%
18%
13%
5%
WHITE
HISPANIC
AFRICANAMERICAN
ASIAN
OTHER
70%
13%
8%
5%
4%
1. Social media has grown rapidly over the past two decades and is now an integral part of daily life for many people globally. Mobile access to social media, especially through apps, is driving much of its continued growth.
2. Consumers
Social media has grown rapidly over the past two decades and is now a global phenomenon. Mobile devices are driving much of the growth, accounting for over 60% of the increase in time spent on social media. New social networks continue to emerge and gain popularity, with Pinterest seeing the largest growth. Consumers are using social media more while watching TV and for customer service issues. Social media enables word-of-mouth on a massive scale and allows consumers to make more informed purchase decisions through peer recommendations. Marketers have opportunities to engage consumers through social media advertising tailored to their interests.
Social media usage continues to grow rapidly and is now a global phenomenon. Mobile access to social media, through smartphones and tablets, is driving much of this growth. Consumers are increasingly using social media on multiple devices simultaneously while watching TV. Social networks like Facebook and Twitter are still the most popular, but Pinterest has seen explosive growth over the past year. Social media is transforming how consumers get information, make purchasing decisions, and provide feedback to brands through social customer service.
Social media usage continues to grow rapidly and is now an integral part of daily life for many people globally. Mobile access to social media, through smartphones and tablets, has been a major driver of growth. Consumers are spending more time on social networks than any other type of website. While Facebook and Twitter remain the most popular overall, Pinterest saw the largest increase in unique users and time spent of any social network over the past year. Social media is also transforming how people engage with television by enabling real-time discussions about shows. Many consumers now use social networks as their preferred channel for customer service issues rather than calling brands directly.
Les médias sociaux et les réseaux sociaux ne sont plus à leurs premiers balbutiements. Depuis l'apparition des premiers réseaux de médias sociaux il ya une vingtaine d'années, les médias sociaux ont continué d'évoluer et d'offrir aux consommateurs autour des nouvelles et significatives façons de monde à s'engager avec les gens, les événements et les marques qui comptent pour eux. Maintenant, des années plus tard, les médias sociaux est encore en croissance rapide et est devenue une partie intégrante de notre vie quotidienne. Aujourd'hui, les réseaux sociaux est un phénomène mondial.
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
95.7% of social media-savvy organizations in India use social media to build communities and advocate usage, while 76.1% use it to highlight brand news. Facebook is the most important social media platform for marketers in India to engage customers, followed by Twitter, YouTube, and blogging. The continued growth of social media is driven by increased mobile access and the proliferation of new social media sites. Consumers now use social media as a shared experience while watching TV or seeking customer service.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Social media usage continues to grow rapidly, driven by increased mobile usage. Consumers now spend over 2 hours per day on social media, with time spent on mobile apps increasing dramatically. Facebook and Twitter remain the most popular networks, though Pinterest saw unprecedented growth in 2012. Consumers are using social media more when watching TV to discuss programming and share opinions in real-time. Marketers have new opportunities to engage consumers through social advertising and customer service on these influential platforms.
AGES 25-34
AGES 35-44
AGES 45-54
AGES 55-64
AGES 65+
21%
21%
18%
13%
5%
WHITE
HISPANIC
AFRICANAMERICAN
ASIAN
OTHER
70%
13%
8%
5%
4%
1. Social media has grown rapidly over the past two decades and is now an integral part of daily life for many people globally. Mobile access to social media, especially through apps, is driving much of its continued growth.
2. Consumers
Social media has grown rapidly over the past two decades and is now a global phenomenon. Mobile devices are driving much of the growth, accounting for over 60% of the increase in time spent on social media. New social networks continue to emerge and gain popularity, with Pinterest seeing the largest growth. Consumers are using social media more while watching TV and for customer service issues. Social media enables word-of-mouth on a massive scale and allows consumers to make more informed purchase decisions through peer recommendations. Marketers have opportunities to engage consumers through social media advertising tailored to their interests.
Social media usage continues to grow rapidly and is now a global phenomenon. Mobile access to social media, through smartphones and tablets, is driving much of this growth. Consumers are increasingly using social media on multiple devices simultaneously while watching TV. Social networks like Facebook and Twitter are still the most popular, but Pinterest has seen explosive growth over the past year. Social media is transforming how consumers get information, make purchasing decisions, and provide feedback to brands through social customer service.
Social media usage continues to grow rapidly and is now an integral part of daily life for many people globally. Mobile access to social media, through smartphones and tablets, has been a major driver of growth. Consumers are spending more time on social networks than any other type of website. While Facebook and Twitter remain the most popular overall, Pinterest saw the largest increase in unique users and time spent of any social network over the past year. Social media is also transforming how people engage with television by enabling real-time discussions about shows. Many consumers now use social networks as their preferred channel for customer service issues rather than calling brands directly.
Les médias sociaux et les réseaux sociaux ne sont plus à leurs premiers balbutiements. Depuis l'apparition des premiers réseaux de médias sociaux il ya une vingtaine d'années, les médias sociaux ont continué d'évoluer et d'offrir aux consommateurs autour des nouvelles et significatives façons de monde à s'engager avec les gens, les événements et les marques qui comptent pour eux. Maintenant, des années plus tard, les médias sociaux est encore en croissance rapide et est devenue une partie intégrante de notre vie quotidienne. Aujourd'hui, les réseaux sociaux est un phénomène mondial.
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
95.7% of social media-savvy organizations in India use social media to build communities and advocate usage, while 76.1% use it to highlight brand news. Facebook is the most important social media platform for marketers in India to engage customers, followed by Twitter, YouTube, and blogging. The continued growth of social media is driven by increased mobile access and the proliferation of new social media sites. Consumers now use social media as a shared experience while watching TV or seeking customer service.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
2. SOCIAL MEDIA IS COMING OF AGE
Social media and social networking are no longer in their infancy. Since the emergence of the first social How is social media impacting marketing?
media networks some two decades ago, social media has continued to evolve and offer consumers
around the world new and meaningful ways to engage with the people, events, and brands that matter SOCIAL WORD-OF-MOUTH
to them. Now years later, social media is still growing rapidly and has become an integral part of our Social media enables consumers to generate and tap into the opinions of an exponentially larger
daily lives. Today, social networking is truly a global phenomenon. universe. While word-of-mouth has always been important, its scope was previously limited to the
people you knew and interacted with on a daily basis. Social media has removed that limitation and
What’s driving the continued growth of social media? given new power to consumers.
MOBILE HYPER-INFORMED CONSUMERS
More people are using smartphones and tablets to access social media. The personal computer is still Social media is transforming the way that consumers across the globe make purchase decisions.
at the center of the social networking experience, but consumers are increasingly looking to other Consumers around the world are using social media to learn about other consumers’ experiences, find
devices to connect on social media. Time spent on mobile apps and the mobile web account for 63 more information about brands, products and services, and to find deals and purchase incentives.
percent of the year-over-year growth in overall time spent using social media. Forty-six percent of
social media users say they use their smartphone to access social media; 16 percent say they connect OPPORTUNITY FOR ENGAGEMENT
to social media using a tablet. With more connectivity, consumers have more freedom to use social Consumer attitudes toward advertising on social media are still evolving. Though roughly one-third
media wherever and whenever they want. of social media users find ads on social networking sites more annoying than other types of Internet
advertisements, research suggest that there are opportunities for marketers to engage with consumers
PROLIFERATION via social media. More than a quarter of social media users say they are more likely to pay attention to
New social media sites continue to emerge and catch on. The number of social media networks an ad shared by one of their social connections. Additionally, more than a quarter of consumers are ok
consumers can choose from has exploded, and too many sites to count are adding social features or with seeing ads on social networking sites tailored to them based on their profile information.
integration. While Facebook and Twitter continue to be among the most popular social networks,
Pinterest emerged as one of the breakout stars in social media for 2012, boasting the largest Nielsen and NM Incite’s 2012 Social Media Report provides some insight into what is driving our
year-over-year increase in both unique audience and time spent of any social network across PC, collective, global obsession with social media. In the following pages, you’ll get a more detailed
mobile web, and apps. snapshot of what is helping to power the continued growth of social networking around the world,
how consumers’ social media behavior is evolving, and how these changes impact the way brands and
consumers engage through social networks.
How is consumer usage of social media evolving?
-Deirdre Bannon
THE GLOBAL LIVING ROOM
Social Media Practice Lead
Social TV is on the rise. The skyrocketing adoption and use of social media among consumers is
transforming TV-watching into a more immediate and shared experience. As of June 2012, more than
33 percent of Twitter users had actively tweeted about TV-related content. Some 44 percent of U.S.
tablet owners and 38 percent of U.S. smartphone owners use their devices daily to access social media
while watching television. In the Latin America region, more than 50 percent of consumers say they
interact with social media while watching TV; in the Middle East / Africa region, more than 60 percent
do. From global events like the Summer Olympics, to regional events like the Presidential debates in
the U.S., consumers around the world used social media to engage with everyone from close friends to
complete strangers, revolutionizing the television viewing experience.
SOCIAL CARE
Social Care is transforming customer service. Social media has emerged as an important channel
for customer service, with nearly half of U.S. consumers reaching out directly to brands and service
providers to voice their satisfaction or complaints, or simply to ask questions. In fact, one in three social
media users say they prefer to use social media rather than the phone for customer service issues.
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