This document discusses the evolution of mobile technology and mobile phone usage. It outlines the development of 1G, 2G, 3G and 4G wireless networks and their associated capabilities like voice calls, SMS, and internet access. It notes that over 80% of the world's population now owns a mobile phone, with over 75% being SMS enabled. The document examines how people use their mobile phones for social media, internet browsing, videos and more, and that mobile internet usage is growing faster than desktop internet.

1. Social media
Marketing
through mobile..

2. 1973
The First Handheld Phone..

3. 1G
ü Voice call
First-generation wireless technology

4. 2G
ü Voice call
ü SMS
Second-generation wireless technology

5. 3GŸ4G
ü Voice call
ü SMS
ü MMS
ü Video call
ü Internet browsing
ü …
Third, Fourth-generation wireless technology

6. The world population
is 6.8 billion

7. Over
of the world’s population
80% now have a mobile phone

8. Over
of the world’s population
80% now have a mobile phone

9. Of the world’s
4 billion
25%
mobile phones in use,
1.08 billion
are smartphones
and a whopping 75%
3.05 billion
are SMS enabled
(950million are no SMS enabled)
What is the size of the mobile market?

10. What do people use their mobile phones for?

12. By 2014, mobile internet should
take over desktop internet usage
How fast is mobile internet growing?

13. 30% of smartphone owners accessed
social media services via mobile devices

14. Over 1/3
Of Facebook’s
600 million+
User base uses
Facebook!
Mobile!

15. 50% of Twitter users
Use Twitter Mobile !

16. 200 million +
YouTube views occur on mobile devices per day

17. On average,
Americans spend
2.7 hours
per day socializing
on their mobile device
That’s over twice the
amount of time they
spend eating and over
1/3 of the time they
spend sleeping each day
How much do people use their mobile phones?

18. Mobility

19. Personal information from
Social media

20. Mobility of mobile
+
Personal information of individuals
Able to reach targeted segment
anytime anywhere with
the most appropriate marketing strategy