Presentation Webinar Convertising: Creative Content X Social Advertising

•

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Have you ever heard about convertising? According to the online agency, Saleskracht, it is a way to generate leads and conversions by using storytelling. Creative content, combined with social advertising, is key in this story. Watch this presentation and get inspired!

Social Media

@strasm @iih #komfowebinar
CONVERTISING —
CREATIVE CONTENT X
SOCIAL ADVERTISING
#komfowebinar

2015-2016:
Digital Marketing Comes of Age
20 October 2015
G00292653
Analyst(s):
Yvonne Genovese / Jake Sorofman

Gartner
CMO
Spend
Survey

490
CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/030 4/03 06/030 8/03 10/031 2/03
100k
50k
44.54%
1301
16.68%
60 min
13.08% faster
0k
Total Paid Organic Viral
165871141

@strasm @iih #komfowebinarJoin the conversation with us
AGENDA
Introduction to Convertising
Case Study
— Strategy
— Examples
— Results
Increase reach
Optimize for better results
Q&A

@strasm @iih #komfowebinar
REACH
DROP
INTRODUCING

@strasm @iih #komfowebinar
WE DID NOT INVENT
CONVERTISING
THE WORLD DID

@strasm @iih #komfowebinar
Convertising
“When you stop plain
advertising and start
conversing about what
matters to customers”
—
Charlie Moger 2005

@strasm @iih #komfowebinar
Convertising
“ Creative Content
+
Customer Targeted
Audiences
=
Conversation &
Conversion”
—
SalesKracht

@strasm @iih #komfowebinar
BE LIKE
EIGEN HAARD

@strasm @iih #komfowebinar
The Biggest Social Housing Association of
Amsterdam
—
Total Facebook community 22.5K Divided across 3 pages.
What do we do?
1. Creative Content
2. Social Advertising
3. Lead Generation

@strasm @iih #komfowebinar
LET’S PUT A LABEL ON IT

@strasm @iih #komfowebinar
VIDEO BUSINESS OWNERS

@strasm @iih #komfowebinar
INCREASE REACH

RESULTS
—
•  SALES ROI x100
•  HIGHER ENGAGEMENT
•  LESS WORK

@strasm @iih #komfowebinar
OPTIMIZE FOR BETTER RESULTS
HOW?

@strasm @iih #komfowebinar
OPTIMIZE SOCIAL ADS WITH CUSTOM
AUDIENCES
—

@strasm @iih #komfowebinar
HOW TO
OPTIMIZE SOCIAL ADS WITH CUSTOM AUDIENCES
—
MAILINGLIST
—

@strasm @iih #komfowebinar
FACEBOOK PIXEL
—

@strasm @iih #komfowebinar
LOOK A LIKE AUDIENCES
—
* Create an audience with characteristics
that are similar to your source audience *

@strasm @iih #komfowebinar
OPTIMIZE YOUR LOOK-A-LIKE AUDIENCE
ADS
—

@strasm @iih #komfowebinarJoin the conversation with us
KEY TAKE AWAYS
Know your audience
Be creative
Start a conversation
Use your data
Automize your activities

@strasm @iih #komfowebinar
Vera Verkooijen
Partner Relations & Events
vev@komfo.com
Michan Tolman
Convertising Specialist
michan@saleskracht.nl
Join the conversation with us
CONTACT

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Presentation Webinar Convertising: Creative Content X Social Advertising

1. @strasm @iih #komfowebinar CONVERTISING — CREATIVE CONTENT X SOCIAL ADVERTISING #komfowebinar

3. #SMDay

5. 2015-2016: Digital Marketing Comes of Age 20 October 2015 G00292653 Analyst(s): Yvonne Genovese / Jake Sorofman Gartner CMO Spend Survey

6. 490 CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT 150k 28/02 02/030 4/03 06/030 8/03 10/031 2/03 100k 50k 44.54% 1301 16.68% 60 min 13.08% faster 0k Total Paid Organic Viral 165871141

7. @strasm @iih #komfowebinarJoin the conversation with us AGENDA Introduction to Convertising Case Study — Strategy — Examples — Results Increase reach Optimize for better results Q&A

8. @strasm @iih #komfowebinar REACH DROP INTRODUCING

9. @strasm @iih #komfowebinar WE DID NOT INVENT CONVERTISING THE WORLD DID

10. @strasm @iih #komfowebinar Convertising “When you stop plain advertising and start conversing about what matters to customers” — Charlie Moger 2005

11. @strasm @iih #komfowebinar Convertising “ Creative Content + Customer Targeted Audiences = Conversation & Conversion” — SalesKracht

12. @strasm @iih #komfowebinar BE LIKE EIGEN HAARD

13. @strasm @iih #komfowebinar The Biggest Social Housing Association of Amsterdam — Total Facebook community 22.5K Divided across 3 pages. What do we do? 1. Creative Content 2. Social Advertising 3. Lead Generation

14. @strasm @iih #komfowebinar

15. @strasm @iih #komfowebinar

16. @strasm @iih #komfowebinar

17. @strasm @iih #komfowebinar LET’S PUT A LABEL ON IT

18. @strasm @iih #komfowebinar VIDEO BUSINESS OWNERS

19. @strasm @iih #komfowebinar INCREASE REACH

20. E-mails CRM Event data Use your data!

21. @strasm @iih #komfowebinar GLOBAL FURNITURE BRAND

22. VISITS PRODUCT PAGE

23. FACEBOOK AD

24. RESULTS — •  SALES ROI x100 •  HIGHER ENGAGEMENT •  LESS WORK

25. @strasm @iih #komfowebinar OPTIMIZE FOR BETTER RESULTS HOW?

26. @strasm @iih #komfowebinar OPTIMIZE SOCIAL ADS WITH CUSTOM AUDIENCES —

27. @strasm @iih #komfowebinar HOW TO OPTIMIZE SOCIAL ADS WITH CUSTOM AUDIENCES — MAILINGLIST —

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30. @strasm @iih #komfowebinar OPTIMIZE YOUR LOOK-A-LIKE AUDIENCE ADS —

31. @strasm @iih #komfowebinarJoin the conversation with us KEY TAKE AWAYS Know your audience Be creative Start a conversation Use your data Automize your activities

32. @strasm @iih #komfowebinar Vera Verkooijen Partner Relations & Events vev@komfo.com Michan Tolman Convertising Specialist michan@saleskracht.nl Join the conversation with us CONTACT

33. EVENT

Presentation Webinar Convertising: Creative Content X Social Advertising

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Presentation Webinar Convertising: Creative Content X Social Advertising