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Social Media Rapid Launch Plan - Forward Progress - 2012
The document outlines a rapid launch plan process for growing a business through social media. The process involves defining goals and objectives, confirming targets, building an inventory of resources, optimizing efforts, developing a launch plan, executing the plan, and measuring results. The overall goal is to help businesses win against competition by generating more leads, increasing sales velocity, and enhancing client retention.
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Social Media Rapid Launch Plan - Forward Progress - 2012
- 1. FORWARD PROGRESS Growing yourbusiness beyond the Vision (877) 592-6224 www.ForwardProgress.NET
- 2. Goals and Social Media Objectives • Traffic Rapid Launch Plan • Connections Define Goals and Objectives • Leads • Proposals Trusted Agents • Sales Confirm Target Define Inventory Build & Optimize Confirm Destination Develop Launch Plan FORWARD PROGRESS Execute Growing your business beyond the Vision (877) 592-6224 RESULTS www.ForwardProgress.NET
- 3. Social Media Team Rapid Launch Plan Define Goals and • Trusted Agents Objectives • Internal Trusted Agents • External • Partners Confirm Target • Joint Venture Define Inventory Build & Optimize Confirm Destination Develop Launch Plan FORWARD PROGRESS Execute Growing your business beyond the Vision (877) 592-6224 RESULTS www.ForwardProgress.NET
- 4. Social Media Rapid Launch Plan Define Goals and Target Profile Objectives • Demographics Trusted Agents • Psychographics • Geographic Confirm Target • Clients Trends Define Inventory • Referral Sources Build & Optimize Confirm Destination Develop Launch Plan FORWARD PROGRESS Execute Growing your business beyond the Vision (877) 592-6224 RESULTS www.ForwardProgress.NET
- 5. Social Media Rapid Launch Plan Define Goals and Objectives Resource Trusted Agents Inventory • Data (eMails) Confirm Target • Content Define Inventory • Keywords Build & Optimize • Websites • Social Sites Confirm Destination Develop Launch Plan FORWARD PROGRESS Execute Growing your business beyond the Vision (877) 592-6224 RESULTS www.ForwardProgress.NET
- 6. Resource Inventory DATA CONTENT DELIVERY Current Current Current • ProspectsClients • Websites • Direct Mail • eMails • Domain Names • Telemarketing • Mobile Phone • Articles • Newsletters • Other Contacts • Power Points • Flyers • Video New New • Photo • 3rd Party List Sources • Social Sites • Sales Brochures • D&B • Discussions • Training Materials • Info USA • eVents • Internal New • Blogs • Campaigns • Keywords • Micro-Sites • Joint Venture • Blogs • eContests • Partners • Postings • MobileTextVideo
- 7. Social Media Rapid Launch Plan Define Goals and Objectives Trusted Agents Social Network Confirm Target Sites • Facebook Define Inventory • LinkedIn Build & Optimize • Twitter Confirm • YouTube Destination • Blog Sites Develop Launch Plan FORWARD PROGRESS Execute Growing your business beyond the Vision (877) 592-6224 RESULTS www.ForwardProgress.NET
- 8. Social Media Rapid Launch Plan Define Goals and Objectives Trusted Agents Confirm Target Destination Define Inventory • Web Site Build & Optimize • Landing Page Confirm • Registration Destination • Blog Site • Telephone Develop Launch Plan • Meeting FORWARD PROGRESS Execute Growing your business beyond the Vision (877) 592-6224 RESULTS www.ForwardProgress.NET
- 9. Social Media Rapid Launch Plan Define Goals and Objectives Trusted Agents Confirm Target Define Inventory Build & Optimize Confirm Launch Plan Destination • Assemble Develop Launch • Review Plan • Test FORWARD PROGRESS Execute • Commit Growing your business beyond the Vision (877) 592-6224 RESULTS www.ForwardProgress.NET
- 10. Social Media Rapid Launch Plan Define Goals and Objectives Trusted Agents Confirm Target Define Inventory Build & Optimize Confirm Destination COACHING ----------------- Develop Launch Plan Activity FORWARD PROGRESS Measure Execute Growing your business beyond the Vision Adjust (877) 592-6224 Continue RESULTS www.ForwardProgress.NET
- 11. Social Media Rapid Launch Plan Define Goals and Objectives Trusted Agents Confirm Target Define Inventory Build & Optimize Confirm Destination Develop Launch Plan FORWARD PROGRESS Execute Growing your business beyond the Vision (877) 592-6224 RESULTS www.ForwardProgress.NET
- 12. Winning the RACEagainst your competition Rapid Launch Plans Accelerated Lead Generation Consistent Sales Velocity Enhanced Client Retention FORWARD PROGRESS Growing your business beyond the Vision (877) 592-6224 www.ForwardProgress.NET