NotionPath provides digital publishing solutions to help organizations build online communities and engage members. Their portal solution supports newsletters, membership sites, magazines, and other content to drive engagement and monetize content. They offer strategic planning, content strategy development, project management and other services to help organizations transition to digital publishing and address challenges around disruptive changes, new revenue sources and staff skills. Case studies provide examples of how NotionPath has helped associations increase their international reach and revenues through online publishing solutions.
Grouputer Virtual Workshops Go Beyond Web Conferencing
Grouputer is an advanced e-collaboration programs that accelerates and improves decision making and learning in local and distributed workshops, meetings, surveys and training.
The Grouputer application solves the problem of formulating and documenting complex plans in virtual workshops by combining standard web conferencing tools with GDSS (Group Decision Support System) tools in a single software application.
Customers describe Grouputer as “web conferencing on steroids" because it enables complex planning to be conducted in virtual workshops that would otherwise require lengthy and expensive face-to-face meetings.
While web conferencing tools enable information and expertise sharing in presentations, documents and the web, GDSS tools actively engage participants in collaborative critical thinking activities achieving better solutions, with buy in and commitment.
Ideas from team members are recorded in text and processed using problem solving and planning methods such as agenda setting, brainstorming, categorizing, prioritizing, evaluation and action planning.
Formatted reports document workshop output ready for immediate distribution. A Process Builder is available to template meeting methodologies and training programs for repeat use and corporate consistency.
According to Gartner, when web conferencing tools are combined with GDSS meeting performance is enhanced and there are fewer dysfunctional meetings.
Fortune 500 companies, Defence, and consultants use Grouputer in intensive planning projects in real time or at times convenient to participants.
Customer applications include business and process improvement, Six Sigma/Lean, risk and project management and strategy development for sales, marketing, HR, information technology and operations.
Grouputer offers program and application security and is available as a hosted service and perpetual licence.
Presentation given by Miles Appel, Executive Director internal Web Capabilities at Kaiser Permanente and Gia Lyons, Director Strategic Conswulting at Jive Software at Enterprise 2.0 San Francisco 2009.
Case Study: Developing Content No Matter What the Resources
If the website is the center of the marketing universe, content is the cement that holds that foundation together, according to Eric Webb, Senior Director of Communications & Brand, McGladrey, a global assurance, tax and consulting firm with revenues of $1.4 billion and 7000 employees. This case study covers how McGladrey completely revamped its content marketing and website design, streamlining content production in the process. The company increased Web traffic, boosted its content production, and provided better measurement against lead generation efforts, creating direct attribution of hundreds of thousands of dollars and showing influence of impacting millions more in opportunities.
Presented by: Eric Webb, Sr. Director, Go To Market Services, McGladrey LLP
www.bdionline.com
Grouputer Virtual Workshops Go Beyond Web Conferencing
Grouputer is an advanced e-collaboration programs that accelerates and improves decision making and learning in local and distributed workshops, meetings, surveys and training.
The Grouputer application solves the problem of formulating and documenting complex plans in virtual workshops by combining standard web conferencing tools with GDSS (Group Decision Support System) tools in a single software application.
Customers describe Grouputer as “web conferencing on steroids" because it enables complex planning to be conducted in virtual workshops that would otherwise require lengthy and expensive face-to-face meetings.
While web conferencing tools enable information and expertise sharing in presentations, documents and the web, GDSS tools actively engage participants in collaborative critical thinking activities achieving better solutions, with buy in and commitment.
Ideas from team members are recorded in text and processed using problem solving and planning methods such as agenda setting, brainstorming, categorizing, prioritizing, evaluation and action planning.
Formatted reports document workshop output ready for immediate distribution. A Process Builder is available to template meeting methodologies and training programs for repeat use and corporate consistency.
According to Gartner, when web conferencing tools are combined with GDSS meeting performance is enhanced and there are fewer dysfunctional meetings.
Fortune 500 companies, Defence, and consultants use Grouputer in intensive planning projects in real time or at times convenient to participants.
Customer applications include business and process improvement, Six Sigma/Lean, risk and project management and strategy development for sales, marketing, HR, information technology and operations.
Grouputer offers program and application security and is available as a hosted service and perpetual licence.
Presentation given by Miles Appel, Executive Director internal Web Capabilities at Kaiser Permanente and Gia Lyons, Director Strategic Conswulting at Jive Software at Enterprise 2.0 San Francisco 2009.
Case Study: Developing Content No Matter What the Resources
If the website is the center of the marketing universe, content is the cement that holds that foundation together, according to Eric Webb, Senior Director of Communications & Brand, McGladrey, a global assurance, tax and consulting firm with revenues of $1.4 billion and 7000 employees. This case study covers how McGladrey completely revamped its content marketing and website design, streamlining content production in the process. The company increased Web traffic, boosted its content production, and provided better measurement against lead generation efforts, creating direct attribution of hundreds of thousands of dollars and showing influence of impacting millions more in opportunities.
Presented by: Eric Webb, Sr. Director, Go To Market Services, McGladrey LLP
www.bdionline.com
Create Thought Leadership with Content & CommunityRegalix
Transform your company from a seller to a trusted advisor by leveraging thought-leadership. Many organizations today invest in thought-leadership without thinking through an overall strategy. Often, investments are directed either on white-papers, press releases, flash demos, social media or analyst coverage without much thought given to it. Attend our webinar, where our speaker shares his experience on how a young, agile VC-backed startup operating in B2B space created and implemented a well thought out plan to differentiate itself in a market dominated by players like SAP and Oracle. By leveraging social media to reach out to the early stage customers, at the same time actively building analyst relations, the company was able to stand out of the crowd, differentiate itself and create value for the user.
TOPICS INCLUDE
• How to position your organization into a trusted advisor
• Talk more about the problem without selling your product
• Real life cast-studies of successful content strategy implementation
• Mapping content to user goals, business objectives and key priorities
Data Driven Decision Making for Nonprofits4Good.org
“Someone told us we need to do a survey,” the process often begins. A survey is only one piece of a data-driven strategic process, which really begins with articulation of the core issue, and ends with an assessment of how the strategy worked. In this session we will learn the 12 stages of a data-driven process, and show a full illustration of a project. Participants will also learn how to put together a simple one-page project planning brief.
In today's knowledge worker environment, the need to share and leverage knowledge and insight is critical to success. Here I discuss creative innovation and key elements for success.
The Corporate Presentation gives you a glimpse into the Milagrow Universe.
See How We at Milagrow, Strive to Provide to Small and Medium Businesses, World Class Solutions, Services and Forums.
How to build an Enterprise Community was the discussion I lead at PodCamp Boston 2009 conference. This presentation exposes the 12 stage model for enterprise community building strategy.
Sustaining Growth: Common challenges for growth companies and how to overcome...LLR Partners
Entrepreneurs face a unique set of challenges at each stage of growth. This presentation identifies the common roadblocks to scaling a business and shares advice from LLR Partners' growth experts on how to overcome them. Learn what challenges to expect and how to adjust your business plan to meet evolving needs for capital, sales growth, human capital and more. These slides were originally presented as a webinar with GrowFL, the Florida Economic Gardening Institute, on April 10, 2013.
Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012Scott McCormick
A presentation given in a concurrent session at mLearnCon In San Jose on June 20, 2012 by Scott McCormick, Co-founder of Float Mobile Learning. The focus is on how to work with enterprise stakeholders to implement mobile learning.
Create Thought Leadership with Content & CommunityRegalix
Transform your company from a seller to a trusted advisor by leveraging thought-leadership. Many organizations today invest in thought-leadership without thinking through an overall strategy. Often, investments are directed either on white-papers, press releases, flash demos, social media or analyst coverage without much thought given to it. Attend our webinar, where our speaker shares his experience on how a young, agile VC-backed startup operating in B2B space created and implemented a well thought out plan to differentiate itself in a market dominated by players like SAP and Oracle. By leveraging social media to reach out to the early stage customers, at the same time actively building analyst relations, the company was able to stand out of the crowd, differentiate itself and create value for the user.
TOPICS INCLUDE
• How to position your organization into a trusted advisor
• Talk more about the problem without selling your product
• Real life cast-studies of successful content strategy implementation
• Mapping content to user goals, business objectives and key priorities
Data Driven Decision Making for Nonprofits4Good.org
“Someone told us we need to do a survey,” the process often begins. A survey is only one piece of a data-driven strategic process, which really begins with articulation of the core issue, and ends with an assessment of how the strategy worked. In this session we will learn the 12 stages of a data-driven process, and show a full illustration of a project. Participants will also learn how to put together a simple one-page project planning brief.
In today's knowledge worker environment, the need to share and leverage knowledge and insight is critical to success. Here I discuss creative innovation and key elements for success.
The Corporate Presentation gives you a glimpse into the Milagrow Universe.
See How We at Milagrow, Strive to Provide to Small and Medium Businesses, World Class Solutions, Services and Forums.
How to build an Enterprise Community was the discussion I lead at PodCamp Boston 2009 conference. This presentation exposes the 12 stage model for enterprise community building strategy.
Sustaining Growth: Common challenges for growth companies and how to overcome...LLR Partners
Entrepreneurs face a unique set of challenges at each stage of growth. This presentation identifies the common roadblocks to scaling a business and shares advice from LLR Partners' growth experts on how to overcome them. Learn what challenges to expect and how to adjust your business plan to meet evolving needs for capital, sales growth, human capital and more. These slides were originally presented as a webinar with GrowFL, the Florida Economic Gardening Institute, on April 10, 2013.
Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012Scott McCormick
A presentation given in a concurrent session at mLearnCon In San Jose on June 20, 2012 by Scott McCormick, Co-founder of Float Mobile Learning. The focus is on how to work with enterprise stakeholders to implement mobile learning.
Beyond Random Content: Four Steps to Thought Leadership SuccessRob Leavitt
B2B marketers know that demonstrating thought leadership around core customer challenges is essential. But many programs are thinly funded, episodic, and superficial. This presentation outlines a four-step approach to building a disciplined, and effective thought leadership program.
Lean Startup: It's Not Just Technology, Lives are at StakeKen Power
This is the slide deck from my keynote talk at the first Serbian ICT conference on Technology and Entrepreneurship, held Thursday November 22, 2012 in Belgrade.
For more notes, please see my corresponding Blog entry at http://systemagility.com/2012/11/22/lean-startup-and-lives/
I would love to hear your thoughts and feedback.
User Centred Design From An Organisational Perspective by Dr Jianzhong Lu and...Different
This presentation was made at the Human Centred Design revolution workshop organised by Different Solutions. It is a case study on our client, BHP Billiton and using a HCD approach for the redesign of their global intranet. It outlines the challenges an organisation faces when adopting a UCD approach, corporate governance and determining measures of success.
My opinion of what digital strategy entails, our responsibilities beyond the work and within the agency, and the skills we must equip ourselves with.
A Solid Digital Strategist; A rare breed, so just grow your own.
1. Building Communities through Digital Publishing Innovations
NotionPath Executive Summary
Presented by David McKnight, Principal, NotionPath, LLC
Building Custom Subscription Based Solution to build membership
A Portal Solution to support: Newsletter, membership, Magazine, Periodical, References,
Standards,eBooks Blog all to drive Engagement and Monetize Content
Supported on any device, fully branded for your organization and your staff can maintain!
NotionPath, LLC Copyright 2013
3. Industry Challenge
80% of Associations Publishers…will see
Digital Product sales outpace Print sales in 3
years.
*Source 2012 RSI & DCL Survey of 162 Associations & Publishers
34% ARE THERE TODAY*
NotionPath, LLC Copyright 2013
5. Specific Challenges
Disruptive Transitions
Content Silos
New Revenue Sources
Protect/Improve/Grow Relevance
Innovative Ideas/Solutions
Staff Paralyzed with Options
Understanding the Vendor Landscape
Better Own Your Brand
Evolution of Organization and Technologic Competency
Create Meaningful Connections with Younger Generations
NotionPath, LLC Copyright 2013
6. NotionPath Solutions
Strategic Planning
Content Strategy Building Innovative content solution
to Engage and Inform.
Execution Management
Coaching/Mentoring
Building Relevance, Revenue and
Project Management Member Value for all Generations
Technical Assistance
What they want
RFP Development and Review
When the want it
Executive/Board Support
How they want to consume it
NotionPath, LLC Copyright 2013
7. NotionPath Advisory Panel
Powered by Team of Advisors:
Publishing Ivar Nelson Publishing Consultant for Associations
Research Roger Phelps Principle, Phelps Research
Strategic Planning Patrick Below CEO Consulting Services
Content Management Mark Coe CEO Coe Truman
Social Media Jason Weaver CEO, Shoutlet
Social Community Rob Wenger CEO HigherLogic
XML, Online Content Mark Gross CEO, DCL,
XML Authoring Pradeep Jain President icTech,
XML CMS David Durand CEO, Tizra, Inc
Video, Events Tony Lorenz CEO bxb, Online
Event Community Jordan Schutz CEO Pathables
Learning Management Philip Forte CEO, Blue Sky Broadcasting
Association Membership Trish Hudson President, Melos Institute
NotionPath, LLC Copyright 2013
8. Our Approach
Our Belief: Each NotionPath client has unique needs and
resources available to leverage digital publishing innovation.
Our engagement goal is..
1. Focus 10% on planning, 80% on execution and 10% on reviewing and adjusting.
2. Integration of these process and tactics managed by the team.
3. Facilitate a process of collaborative decision making using rapid agile
development, managed risk and quick to market solutions.
a. Create Quick Decision Making Processes
b. Manage Risk
c. Clear Communications at all Levels
d. Continuous Feedback Loop to Pivot as needed * Lean StartUp
4. Establish Clear Vision and Strategy to lead Vendors – not be led
a. Clarity helps to select the right vendors
b. Well defined goals to hold vendors accountable
5. Clear Measurable Goals with ROI target of One year or less
NotionPath, LLC Copyright 2013
9. Our Approach
LaunchPathTM – Readiness assessment
Conduct a deep discovery process to understand your current Content EcoSystem,
your team and their skills, and a market scan of your members and greater
community.
GuidePathTM – Ongoing Execution Management
On-Call and ongoing and scheduled meeting times with Board, Executives and Staff
focused on execution management , driving innovation and results. Meetings can be
a combination of on-site, on the phone or using Skype or other online tools.
NotionPath, LLC Copyright 2013
10. Our Approach
InnovationPathTM – Foster Innovative Process
Innovation Workships and Special Projects with a defined scope of work and time
frame serving in the capacity of Project Leader, Coach or team member to match the
resources available by clients. David McKnight will coordinate NotionPath team and
be responsible for our execution on deliverables.
ePubCMS – Custom Subscription and Membership Website
Our focus is on building Subscription based Website and membership solutions that
clients own and custom to their needs to generate:
* Relevance
* New Revenue Streams
* Creating value for your members, clients and customers.
* Content Marketing to engage, provide value and generate leads
A solution you own, supported on any device, fully branded for your organization
and your staff can maintain!
NotionPath, LLC Copyright 2013
11. LaunchPath™
LaunchPathTM Methodology
Feedback, Budget, People, Content,
Resource Planning Process, Distribution
Discover
Feedback Define
Laucnh
Execution
Ideation and Content Strategy
Collaborative Development
Decision Making
Report Develop
Challenges,
Opportunities,
Strategy & Tasks
NotionPath, LLC Copyright 2013
12. LaunchPath™
Process:
• 3 to 6 Week Process
• Meet with Major Stakeholders (Phone, Onsite, Skype)
• Leadership
• Staff
• Members
• Current Providers
• Deep Analysis of Content Ecosystem
• Market/Industry/Membership Analysis
Deliverables:
• Content Strategy Assessment
• Digital Product Innovation Suggestions
• Large and Small ideas
• Profit and Value Creation focused
• Focused on Solutions with an ROI of a year or less
• Written “Actionable” Report
• Feedback Summary and Next Steps Identified
NotionPath, LLC Copyright 2013
15. CustomPath™
We can provide custom solutions for your Digital Publishing
needs. Each CustomPathTM project will included a Defined
Statement of Work (SOW), NotionPath team and Client Team
resource commitments and a Time to completion. Here are just
some of they types of CustomPathTM engagements possible:
• Deep Market Research
• Value Proposition, Lead Generation, Monetization –
Bundling, Pricing
• Strategy Planning & Content Strategy
• Project Management
• RFP Development
NotionPath, LLC Copyright 2013
16. Use Case
Transportation Research Board
Opportunity: As the world leading authority
on roads and highway
construction wish to find ways
to reach a more international audience.
Challenge: TRB principle source of fresh content was their annual conference
that created over 6,000 presentation. Printed version were
expensive to produce and ship, DVD version only has marginal
appeal as it still contained all of the material and pricing required
each DVD cost hundreds of dollars.
Outcome: Moving to an online solution with the ability to sell content in
bundles (tracks) and in micro-transactions – a presentation
at a time create new affordable products. Because all content
was discoverable online, yet with full access controls, the website
quickly become the leading website for transportation research.
In the first year of publishing online it attracted over 60,000
unique
NotionPath, LLC visitors from over 142 countries. Copyright 2013
17. Use Case
American Society of Pension Professional & Actuaries
Opportunity: Leading publication on ERISA legislations
over 6,000 pages of material, and anticipated government will be
making multiple changes a year thus a digital online version would
bring new value and significant market opportunity.
Challenge: Author wanted to “own” publication process to retain brand and
preferred to use Microsoft Word and PDF files. Converting to HTML
was time consuming and expensive.
Outcome: Created an new workflow solution and online Publishing CMS to
rapidly make updates to content. All cross links could be maintained
and access control provided in a batch update process starting with
Quarterly updates and moving to monthly updates in 2014. Expected
Revenues to increase from $500,000 to over $1,000,000 in two years.
NotionPath, LLC Copyright 2013
18. Use Case
International Association for the Study of Pain
Opportunity: As the worlds leading authority on Pain
IASP see an opportunity to reach a larger audience,
new markets on a global scale. Potentially exploring new Learning
Management and certification/educational solutions.
Challenge: The vast majority of IASP thought leadership
is in the form of print. Staff has little experience with digital distribution
and most content is in silos of publications, conferences,
Journal, education, and marketing.
Outcome: This is a two or three year project with the 1st year devoted to defining
their needs, getting staffing in place to own the solutions and identify
vendors – Online PubCMS solution and eBook Conversion and Distribution
providers. Year two will be building a world class online platform to be
a central repository of all content and directing readers to other systems
for eCommernce, Learning Management, Webinar, Conferences, and
Website for membership information. Year 2.5 to three will focus on
NotionPath, LLC Copyright 2013
19. Contact Information
David McKnight
Principal
NotionPath, LLC
www.NotionPath.com
608-695-8438
David@NotionPath.com
Twitter @NotionPath
NotionPath, LLC Copyright 2013