PRSA Boston Social Media Summit 5 21 14
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The summary provides the key details from the document in 3 sentences or less: The document outlines the agenda for the Third Annual Social Media Summit on May 21, 2014 including the keynote speaker Victor Lee from Hasbro. It discusses the evolution of social media and how businesses can win by embracing the personal nature of social interactions. Various panels are also highlighted on topics like internal communications, celebrity endorsements, social media for regulated industries, engagement strategies, and consumer insights.
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PRSA Boston Social Media Summit 5 21 14
- 1. Third Annual Social Media Summit May 21, 2014 8:00 a.m. to 3:00 p.m.
- 2. #PRSABOS @BentleyU, @prsaboston Please follow and tweet your thanks to our sponsors: @MyCorpSolutions @BusinessWire @PRNewswire@Marketwired @UpwardLabs
- 3. #PRSABOS @BentleyU, @prsaboston Please follow and tweet your thanks to our sponsors: @RFBinder @RegisCollege_MA @WeberShandwick@HollywdPR @msl_group @CallananKlein
- 4. Keynote Speaker Victor Lee Vice President, Digital Marketing Hasbro @vlee
- 6. Public relations people should stop trying to do social marketing!
- 10. Status Updates - Then
- 11. Status Updates - Now I like Snickers and poodles!!! 7.5M sites with like or share button 4.5B average daily likes 1.13 trillion likes since launch
- 12. 1.16% increase of negative posts when it rains out
- 13. Food Art - Then
- 14. Food Art - Now 1,500 posts eligible to appear on a user’s feed daily
- 15. Relationship Status - Then
- 16. Relationship Status - Now Page interactions change by 225% when a relationship status changes
- 17. Birthdays - Then
- 18. Birthdays - Now 720MM “Facebook 10th Bday” Video Look Backs Created. 50% of them shared.
- 19. Photos - Then
- 20. 250B uploaded loaded photos to date Photos - Now 350M daily uploaded photos Facebook = 48% of all selfies
- 21. Videos - Then 1956 – 2000 VCR
- 22. Videos - Now 90% have under 5,000 views 4 billion views per day 60 minutes per second
- 23. Breaking News - Then
- 24. Breaking News - Now
- 25. So how do you win in social? First understand…
- 27. Our lives aren’t told in bullet points • My name is Victor Lee • I was born in Boston • I have a ridiculous knowledge of 80s music and one-hit wonders • Put ketchup near me and I will punch you
- 28. We Live our Lives In Photos and Stories
- 30. Embrace
- 31. It Used To Be Simple Ready, aim, fire
- 32. Social Changes Everything Now the deer can fire back
- 33. A Social Age Love Story… How To Win A Consumer In 10 Posts
- 36. #3: The One-Way Conversation
- 37. Because If It Is…
- 38. #4: Every Post Is Like The First Post
- 39. #5: Call Them Back
- 40. #6: Keep Them Smiling
- 41. #7: Brag About Them
- 42. #8: Grow With Them
- 44. #10: Don’t Forget The Beginning
- 46. MY PLEA TO YOU It’s just the beginning. Co-author the future, define its legacy and drive its potential. 1. Don’t regret a thing. Regret isn’t that you failed. It’s that you didn’t even try. 2.
- 47. THANKS
- 48. Internal Communications: Employees are your best advocates Cheryl Wadsworth, Moderator Iron Mountain @cwadsworth29 Kristie Helms State Street Bank @KristieHelms Kristen Garvey EMC @KristenGarvey Rick Lacroix Progress Software @ricklacroix
- 49. Internal blog Intranet Iron Mountain Chatter Being ‘Social’ at Iron Mountain
- 50. 50EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY EMC: EMPLOYEES AS BRAND ADVOCATES • Education © Copyright 2014 EMC All Rights Reserved
- 51. 51EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY Social Media Principles & Policy Social Voice Social Media Monitoring Social Media Content Facebook Twitter LinkedIn Weibo Blogging Social Media Risk Management & Crisis Comms Social Media Measurement Becoming a Social Media Influencer Social Advertising Influencer Marketing Foundational Courses Channels Advanced Courses Global Social Media Use Community CURRICULUM © Copyright 2014 EMC All Rights Reserved
- 52. 52EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY MAKING IT EASY TO SHARE • Social Media Activation Kit for employees © Copyright 2014 EMC All Rights Reserved
- 53. #PRSABOS @BentleyU, @prsaboston Please follow and tweet your thanks to our sponsors: @MyCorpSolutions @BusinessWire @PRNewswire@Marketwired @UpwardLabs
- 54. The Power of CEOs & Celebrities Liz Brunner, Moderator Brunner Communications @LizBrunner Katie Burke HubSpot @katieburkie @HubSpot Emily Brutti Ocean Spray @emilybrutti @oceansprayinc JoJo Gutfarb Goodwin Group @JoJoGutfarb @GoodwinGroupPR
- 55. Ocean Spray: The Power of the Celebrity
- 56. Maria Menounos & Healthy Holiday Cooking
- 57. Jimmy Fallon & #saucesingles
- 58. Matt Light, New England Patriots
- 60. Matt Light Foundation’s AFC Championship Raffle gets celebrities tweeting
- 63. Links You’ll Like: • Ocean Spray website • Ocean Spray YouTube • Liz Brunner’s website • http://www.hubspot.com • Matt Light Foundation • Goodwin Group website
- 64. Social Media For Regulated Industries Rob Bertsche, Moderator Prince Lobel @rbertsche Jenna Lebel Liberty Mutual @JennaL15 Lily Albin Boston Children’s Hospital @LilyAlbin Lisa Lopez Genzyme @GenzymeCorp Sarah Molinari Fidelity @Fidelity @FidelityNews
- 65. Awareness Service Sales 80% of 18-49 year olds use social networking sites several times per day 50% of web sales will be influenced by social media by 2015 72% of companies provide customer care via social media Social Media Will Add Value in Three Key Areas In 2014 65
- 66. Current LM Social Platforms 66 ProvenProvingTesting Provides mass reach for high engagement with various forms of content and direct response capabilities FacebookTwitter “Humanizes” brand through real-time marketing, brand-related updates, and engagements with influencers YouTube Builds brand awareness through highly engaging videos, primarily Olympics campaign content Google+ Builds SEO and relevance of LM through regularly updated brand content Instagram Shares photos and short-form videos through behind-the-scenes and “humanized” content LinkedIn Promotes insurance content, brand partnerships and recruiting network LMBlog Optimizes LM.com SEO by providing relevant home, auto, and insurance information
- 67. Links You’ll Like: • Prince Lobel website • Boston Children’s Hospital website • Liberty Mutual website and Facebook page • Fidelity website • Genzyme YouTube channel and website
- 68. f the Celebrity & CEO Funder, Bunner ons Manager, Ocean alyst Relaons, HubSpot ecuve & S cial Media dustry Partner, Prince Lobel t, B ston C ildren's e Media, Liberty Mutual o municaons, G nzyme Media, Fdelity 2:50-3:00pm Closing o Tw ier: #PRSABOS Thank You to Our Sponsors:
- 69. Lunch time! Frozen desserts compliments of our friends at Tweet a photo of you and a Yasso bar with the #PRSABos hashtag and we will tweet the winner, and reveal your prize.
- 70. Engagement/Paid Media Panel George Snell, Moderator Weber Shandwick @HighTalk Jeff Pyatt Outbrain @jeffpyatt Andres Rosello PTC @andresrosello Rob Sheard Breville @robsheard Kate Willett Viral Gains @katijeanne
- 71. Links You’ll Like: • Weber Shandwick website • PTC website • Breville website • Outbrain website • Viral Gains website
- 72. Consumer Panelists Christine Koh, Moderator Online Media Writer/Consultant @bostonmamas Peg Merzbacher Peapod @pjmerzbacher @peapoddelivers Jarrod Cohen Kayem Foods @jarrodcohen @kayemfranks Mike Watts Yasso @MikeWatts82 @eatyasso
- 80. Links You’ll Like: • BostonMamas.com • Kayem Foods website • Peapod website, Facebook, Pinterest • Yasso website, Facebook, Instagram @teamyasso
- 81. Shameless Membership Plug PRSA National is offering us a winning deal from May 22-June 5th ONLY: 1. FREE National initiation fee waived ($65) 2. Free Section Dues Waived ($60) 3. Free Boston Chapter Dues Waived ($60) Tomorrow, visit www.prsa.org/joinus - use code: MD14 All new members who join during this time period are automatically entered to score Red Sox tickets. for a chance to win
- 82. Continue the conversation with PRSA Boston: • Young Professionals Network • Mentoring program – online signup/mentors needed • Independent Practitioners Network – 6 events/year • Monthly programs and hosting 2016 District Conference • Free national webinars and online resources via prsa.org • Events and job postings in “The Buzz” weekly • Accreditation for only $50 this year, the 50th Anniversary of the APR – not too late to join the fall class! • $2,000 scholarship for undergraduate: apply online • Diane Davis Beacon Award • Summer Social, Holiday Party and Annual Meeting • Chat with us in our members’ Facebook Group, and @prsaboston
- 83. Thank you for attending… see you next year!
- 84. f the Celebrity & CEO Funder, Bunner ons Manager, Ocean alyst Relaons, HubSpot ecuve & S cial Media dustry Partner, Prince Lobel t, B ston C ildren's e Media, Liberty Mutual o municaons, G nzyme Media, Fdelity 2:50-3:00pm Closing o Tw ier: #PRSABOS Thank You to Our Sponsors:
Editor's Notes
- Animation notes: Circle diagram pops in and then each title quickly builds in
- These on-demand eLearning courses cover a range of topics - from foundational, to channel introductions, and more advanced skills. With plans to grow the program there is sure to be something for everyone. And for those interested in becoming true employee advocates, they can become SMU Verified after completing a track of courses.