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Notes from fusion 2013


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Summary of my take aways from the Better Homes and Gardens Real Estate Convention in Las Vegas 2013. "Fusion"

Published in: Real Estate
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Notes from fusion 2013

  1. 1. NOTES FROM FUSION 2013
  2. 2. NEW GREENHOUSE New CRM FREE Agent Website – no IDX $50 Agent web site with IDX PLUS more Upgrade includes cool tools like  Just sold email newsletter ability  Mobile website  Market insider reports  Education and training
  3. 3. BHGRE & RELIANCE PARTNERS Working on transmitting our listings to the world  Zillow  Trulia  Training on how to get the most out of list hub
  4. 4. MAKE VIDEO TO PROMOTE YOUR BIZ Video Ideas  What is a home warranty  How much does it cost to sell your home  How much does it cost to buy your home  What type of loans are available  Local real estate report  PRE - buyer/seller video
  5. 5. PAIGE Passion Authenticity Innovation Growth Excellence Better Agents @ Better Homes and Gardens RE
  6. 6. BETTER HOMES AND GARDENS MAGAZINE 40 Million subscribers 1 in 6 Adults 1 in 5 Homeowners 1 in 4 Women 7 million visit the website Data base of 100 million #1 magazine on Facebook #1 Brand on Pintrest Huge with the Echo Boomers
  7. 7. BETTER HOMES AND GARDENS FACEBOOK Check ―all things real estate BHGRE  Use content as your own 77% of 18-35 year olds say….  ―Homeownership is the most important goal they have.‖ Better Homes and Gardens magazine  On facebook  On Pintrest
  8. 8. MIKE STAVER Follow ―the Staver Group‖ on Facebook STORM Stand Firm Take Responsibility Observe & Adjust Quickly Resist the need to look back Manage your energy
  9. 9. MIKE STAVER―It Doesn’t Matter What Was- It Only Matters What Will Be‖
  10. 10. NEW INTERNET FACTS 90% of Buyers Start on the Internet 6% of Buyers start using the newspaper 20% real estate searches are on a mobile device 69% start with a search like…  Roseville homes for sale Buyers make 11 searches before taking action  Remember the 10 days of pain?  See attached advice
  11. 11. NEW INTERNET FACTS Buyers use ―you tube‖ and other video sites to search for real estate information.  86% to find community information  70% for a home TOUR!  (think video on eProperty sites) Make your agent profile on You Tube Consider Slide Share 
  12. 12. APP WORLD, just what it says Magicplan, MEASURES your rooms and DRAWS your floor plan just by taking pictures. Homesnap, Just snap a photo of any home, nationwide, to identify it and find out how much its worth. Compass, is a a measuring instrument which indicates the cardinal points under the sunlight. Slydail, is a free voice messaging service that connects you directly to someones mobile voicemail.
  13. 13. APP WORLD Signnow, is the easiest way to sign a document anywhere you go. Evernote, Save your ideas, things you like, things you hear, and things you see. Karls Mortgage Calculator, yep, that what it is YouMail, Theres simply no better way to handle your mobile phones calls and messages than upgrading your old, obsolete voicemail to YouMail.
  14. 14. APP WORLD Dropbox, Forget emailing attachments back and forth — share, collaborate, and stay in sync Google Drive, is the home for all your files. With Google Drive for your PC. Ring Central, toll free #’s for your business Halloo, A phone system for the social organization Grasshopper, Toll free or local number, Unlimited extensions, Call forwarding to mobile phones, Voicemails via email, Manage online or by phone
  15. 15. APP WORLD Cam Scanner, The most downloaded scanning app for smartphones over the world! JotNot, is the original and premier multi-page document scanner for the iPhone. My Scans, is the best Scanner and Document organizer for iPhone and iPad! Turbo Scan, turns your iPhone into a multipage scanner for documents. Hello Sign, Getting documents signed has never been simpler.
  16. 16. APP WORLD SoundNote, tracks what you type and draw while recording audio. Expensify, Expense reports that dont suck! Shoeboxed, Eliminate Your Paper Clutter Today., combines instant screen sharing and powerful meeting tools that anyone can use., the ability to upload and share publicly or privately PowerPoint presentations,
  17. 17. APP WORLD, Create surveys in minutes with our intuitive web-based tool., Create surveys with ease using expert templates and Question Bank, a library of thousands of questions written to eliminate bias.
  18. 18. BHG TOOLS Updated Listing (Marketing) Presentation Updated Buyers Presentation Videos, lots of Videos Consider putting the power point together with audio and posting it on SlideShare.