The document discusses social media marketing (SMM) internationally and provides lists of popular social media platforms from 2009-2011, including Twitter, LinkedIn, MySpace, and YouTube. It also lists top social media in China and notes benefits to international SMM partnerships, such as leveraging existing online communities and cultural adaptation. Requirements for successful international SMM are outlined as delivering meaningful messages, listening carefully to consumers, and maintaining transparency and authenticity.
8. Benefits to International SMM via partnership
- Leverage on existing communities and online users
- Take advantage of cultural adaptation through the partnership
Requirement for International SMM
- Deliver to meaningful, sincere, and passionate messages
- Listen to consumers very carefully
- Transparent & Authenticity
