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Telling the Sea Services Story

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Telling the Sea Services story in a social media-mobile devices world.

The challenge today of Navy League of the United States Citizens in Support of the Sea Services is to communicate our content in the world where social media is part of our lives.

Social's "Digital Statshot 002" report, reveals there are currently about 2 billion active social media accounts worldwide-equating to a whopping penetration of 28% of the planet's population, with about roughly 1.6 billion of these accounts active via mobile.

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Telling the Sea Services Story

  1. 1. Our Challenge Today
  2. 2. The Navy League of the United States Navy League of the United States Citizens in Support of the Sea Services
  3. 3. State of the Internet – Mobile and Social • Mobile: 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers, according to Pew Research Center’s analysis of comScore data. • Social: social networking is the practice of expanding social contacts by making connections through individuals – - Normally conducted through established social platforms (apps) such as Facebook, Twitter, Tumbler, Pinterest, Instagram, LinkedIn
  4. 4. To Tell Our Story Social's "Digital Statshot 002" report, reveals there are currently about 2 billion active social media accounts worldwide-equating to a whopping penetration of 28% of the planet's population, with about roughly 1.6 billion of these accounts active via mobile Council Actions Promote distributing existing content via selected platforms •Start Council Youtube channel posting 3 minute videos – monthly schedule of activities, events, personal recognitions, •Event/activity promotions •Encourage member participation in distrbuting content via preferred social media platforms. -
  5. 5. Current State of Social Networking • Social Penetration: Social platforms also continue to increase and, for the most part, thrive. In order, the top 10 most popular social networking sites (according to eBizMBA, Inc.) are Facebook (900 million estimated unique monthly visitors), Twitter (310 million), LinkedIn (255 million), Pinterest (250 million), Google+ (120 million), Tumblr (110 million), Instagram (100 million), VK (80 million), Flickr (65 million), and Vine (42 million).
  6. 6. Current State of Social Networking, con’d • Council Actions: • Enter existing content into selected platforms • Start Council YouTube channel posting ~3 minute videos – monthly schedule of activities, events, personal recognitions, • Event/activity promotions • Encourage member participation
  7. 7. Our national security depends on our ability to rapidly respond to crisis Navy League of the United States Citizens in Support of the Sea Services Our Mission: Inform the American public about the importance of our maritime forces to our national security and economic prosperity, and to enhance the morale of active-duty personnel and their families. Examples of existing content [images, video, movie, books, celebrations ]
  8. 8. The Navy League and the youth in your community Navy League of the United States Citizens in Support of the Sea Services Our Mission: Foster the education and development of our youth through programs such as the Naval Sea Cadet Corps and Navy League Cadet Corps as well as Junior ROTC and Young Marines. Involve our youth in helping tell our story
  9. 9. Council Use of Social Media • Mobiize website - get help • Implement Social Media Plan [each Activity area should have plan, report results] • Review all activities for prior, during, after social media actions • Get help in developing/implementing plan • Recruit members, affiliates • Include schedule for other media platforms • Engagement Establish Council Goals • Council Events • Membership • Affiliates • Community support • Other • NOTE: results count reach beyond vanity scores
  10. 10. Social Media Learning Resources • These resources are provided to provide a background in the current state of the use of social media in promoting business [including accomplishing the goals of not-for- profit enterprises such as the Navy League]* • The Navy League Mission http://navyleague.org/aboutus/video.html • Intro to Social Media Marketing • https://www.youtube.com/watch?v=BT_vv5moEm8 • Intro to Social Media Marketing • https://www.youtube.com/watch?v=BT_vv5moEm8 Current Status of Social Media Marketing • https://www.youtube.com/watch?v=hhkmJor69n4 Content Marketing
  11. 11. The Navy League honors those who serve
  12. 12. Discussion/Questions? Navy League of the United States Citizens in Support of the Sea Services • For more information, or to get involved:  Presenter, Richard Dowell, 843-834-0226  HQ NLUS IT Committee

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