This document discusses the creation and implementation of social media policies for companies. It provides an overview of a survey on social media policies at companies. It then discusses the key components of developing a policy, including determining if a policy or guidelines are needed, who should be involved in creating the policy, and what topics a policy typically covers, such as employee rules and tips for social media use. The document also addresses best practices for rolling out a new social media policy to employees, such as using multiple communication channels like email, intranet posts, presentations and training videos.

1. Mic Adam
Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
• Market research

2. Agenda
• Social Media Policy Survey Overview
(Vanguard Leadership – October-November 2012)
• Steps towards a Social Media Policy
• Social Media Policies made simple

3. What we know!

4. Frequency of access
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(c) Vanguard Leadership – Oct-Nov 2012

5. What is bound to happen?

6. And also this...

7. SoMePol @ companies
(c) Vanguard Leadership – Oct-Nov 2012

8. Employee Awareness of the SoMePol
(c) Vanguard Leadership – Oct-Nov 2012

9. Time for a poll!
Who has a social media policy?

10. Social Media Policy

11. Your idea of a Social Media Policy?

12. It can be different

13. And one step further...

14. These times are over... Mostly

15. Topics that need answering
• Legal Framework?
• Policy or Guidelines?
• Why do you need a policy?
• Who makes the policy?
• Perspectives of the policy?
• How do you make a policy?
• What needs to be in the policy?
• How do you implement a policy?

16. First, the legal framework…
• No specific social media legislation
• CAO 81 & 38
• “Wet op privacy” – (8/12/92)
• Impact of general legislation
• Labour law
• Privacy law
• Intellectual property law
• Other laws (slander; stalking; etc.)

17. Guidelines or Policy
• Policy is official and enforceable
• Control legal burden
• Cover HR items
• Identify risk
• Guideline is a suggestion and not enforceable
• Communication piece
• Motivate and inspire users (ambassadors)
• Create positive frame of mind

18. Who contributes to the policy?
And Why?
 Marketing
 HR
 IT
 Legal
 Mngt Team
 Employees
 Unions

19. How to create a social media policy?
• Social media policy creation
software
• http://socialmedia.policytool.net/
• http://socialpolicygenerator.com
• Social media policy examples
• http://socialmediagovernance.c
om/policies.php
• Write one your own

20. How Long Is your SMP?
6%
56%
38%
1 page
2-3 pages
4+ pages
(c) Vanguard Leadership – Oct-Nov 2012

21. Social Media Policy/Guidelines
35+ areas of interest

22. What content does the SMP focus on?
42,9
32,1
21,4
28,4
10,7
57,1
28,6
32,1
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(c) Vanguard Leadership – Oct-Nov 2012

23. Anatomy of a good policy

24. Some examples

29. Key to success
Roll-out

30. How were they informed?
40%
20%
18%
16%
6% 0%
Not Intranet post Email Presentation Training Video

31. Roll-Out van een Sociale Media Policy

32. Best Practices

33. A good alternative!

36. Need or want to discuss more about
Social Media Policies!