The Recipe for Buzz

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From what is a Buzz to what makes makes messages go viral. Buzz marketing allows you to create hypes. However there is no unique recipe for success. Presentation delivered in Pecha Kucha Format at a Testaankoop Teambuidling event.

Education Technology Business

Nowadays, when customers are looking to buy a product they are seldom influenced by traditional advertisement. More and more they are looking for practical and neutral information to decide whether or not to make the purchase. Content marketing is a strategic marketing approach meant to meet those needs of the customers. It is focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

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