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PUBLISH, ENGAGE and GET NOTICED!




949-459-0608 | www.befirstinc.com
                                            ©	
  2013	
  BeFirst	
  Media	
  Group	
  -­‐	
  All	
  Rights	
  Reserve	
  
At BeFirst, distributing content thru our network helps you
          learn more about your website so you can make it more
          useful for visitors

BeFirst Media Group content distribution network provides solutions so every piece of content is
optimized to actively engage all key audiences, across all traditional, digital, social and mobile
channels.  With a viewership of over 20 million, and12 million in social channels, BeFirst offers the
most innovative ways to reach your audience.

  • Syndicate fresh content daily to journalists, online audiences, bloggers
  • Re-tweet, re-publish, and re-distribute automatically and get picked up
  • Google, Bing and Yahoo News approved
  • Reach domestic as well as international trade magazines
  • Intelligent reporting by tracking URLs, trends and more
  • Know when it is the best time to deploy Email campaigns
  • Learn how content on your website is converting new prospects
  • Increase PR rating and be found high in Google, Yahoo and Bing


  Facts About BeFirst Media Group:

                      Syndication to        Social Channel Followers               Social Media Management
                      more than 60 News     1.6 Million on Twitter via 100 feeds   Online Brand Reputation
                      Sites                 10+ Million on Facebook/Linkedin       Social Media CRM
                      20+Million Monthly    60 posts of more than 10 Google+       Analytic Tools
                      Viewers               10 posts of more than 10 Pinterest     ---thru partnership with
                      35,659,440+ page                                                Simplify360
                      views
Enable your organization to effectively implement content
     marketing into core business functions


                                    Content marketing has become the differentiator to
                                    traditional media buys to a sustainable competitive
                                    advantage that enables you to separate your business
                                    from others and drive real results (leads), showcase your
                                    brand’s personality and uniqueness, and create more
                                    selling opportunities.
With content strategy, you will see measurable and meaningful results as in the case of
Mossy Oak.
Case Study: Mossy Oak (interactive department)
 Business Challenge
v  Gain insight to conversation (competition), social channels
v  Capitalize on improving website & lead conversions
v  Leverage content in media outreach and PR pitches

What they achieved
ü  Client acquisition increased 3 out of 6 – converted
ü  Save 50% of delivery cost
ü  Measured pitch efficiency by 77%
ü  Provided insights to demographics (see page 6)



            See what else content delivers….…..
Social media has value. Content makes it grow!
BeFirst content distribution network allows you to connect the dot
from content to social, to webpages to email marketing…..easily!


                                                                   With 7 articles per week going on
                                                                   8 months, Mossy’ facebook has
                                                                   increase “likes” 103%, Twitter by
                                                                   99%. Overall, BeFirst increase
                                                                   conversions by 43% and gaining
                                                                   steam on its’ competitor.



  Audiences come with many different                                 Email marketing comes with some challenges.
  interests. With BeFirst content strategy, we                       To constantly figure out the best conversions is
  uncovered the most active page and                                 hard to tackle. Through content, we were able
  achieve higher efficiency in messaging by                          to provide Great Day, Inc., the intelligence of
  dedicating the best resources for Great Day,                       the best time their audience is online.
  Inc.
       Top	
  URLs	
                             Visitors	
  
       Home	
  Page	
                                  4,147	
  
       Decoy	
  Tree	
                                 7,293	
  
       Truck	
  N'Buddy	
                              4,275	
  
       Power	
  Loader	
                              16,016	
  
       New	
  Product	
  Announcement	
                3,408	
  
       ClimateMaster	
                                 5,474	
  
       Accessories	
                                  11,583	
  
       Hitch	
  Up	
  Pet	
  Step	
                   14,443	
  
       ClimateMaster	
                                 3,222	
  
       Mightly	
  Lite	
  Scooter	
  Carrier	
         6,794	
  

        	
  	
  	
  Total	
  30	
  Days	
          76,655	
  
We Deliver Audience Segmentation
                                                 Appealing to the masses is a time consuming effort and often a
                                                 gamble. Fortunately, MassageLuXe customers are getting the
                                                 attention they deserve. Since implementing Simplify360,
                                                 customer experience has soared inviting potential franchisee’
                                                 to listen in and own a peace of heaven. Turn your ears towards
                                                 these distinct communities of Spa goers and engage with the
                                                 most influential individuals around.

          WHO’S TALKING ABOUT MassageLuXe?

                                                               KNOWN Audience
                               Swedish
                                                               Segments
              Age 40 +
                76%            massage
                                 86%



                                                               Women       Swedish massage

   25%
vacationers
   18%
                         38%             Women

                                                               UNKNOWN Audience
                                          93%

6%
                                                               Segments
                           household
               married       income
                18%        ($50k-$80k)
                               43%        Men
          31%                             7%


                                                                 Therapeutic       Vacationers   Men
                                                                 massage
We Deliver – Insight to Demographics

                                       Mossy Oak’s Social Reach

                                           24              9,505               134,214             939,498
                                           Sites           Posts               Unique Visitors     Page Views

                                        Mossy Oak foundation begins with camouflage design; audience tends to be
                                        mainly males 25+, pursuing varied interests in the outdoor space such as
                                        gaming and hunting. Although Mossy Oak has other properties, this report will
                                        highlight the demographic nature of the apparel line. Learn how we helped
                                        Mossy Oak uncover new affinities previously left attended.


Media Type                   Demographics
                                                                 Education             Age

                             Less Than HS          5%                                     0-17   1%
                             Diploma                 8%                                  18-24     5%
   25%                                                                                   25-34               25%
                             High School                                       38%
                  38%                                                                    45-54                         36%
                             Some College                                    35%                                26%
                             Bachelors Degree                                            55-64          5%
                                                           14%
  6%                         Graduate Degree                                               65+    3%


                             Household Income
                                   $0-$24,999         7%                               Gender
         31%
                                 $25k-$49,999                            24%
                                 $50k-$74,999                                  32%    Female                    24%
   Forums      Blogs            $75k-$99,9999                      21%                Male                            76%
   Facebook    Micro-blogs     $100k-$149,999           10%
                                       $150k+         6%
BeFirst helps you reach your target audience. Each article is
        distributed & picked-up to the appropriate media category.


Newsblaze.com                       Frankfort Local News Kentucky           Sebastian Local News Florida
St. Aug News
                                    Gaithersburg Local News Maryland        Shreveport City News Louisiana
Road Trekin
Sportsman Life                      Georgetown Local News Delaware          Terre Haute Local News Indiana
Chandler Local News                 Greensboro News Online North Carolina   Thornton Local News Colorado
New England News                    Greenwich Local News Connecticut        Trenton Local News New Jersey
Baret News                          Hot Springs Local News Arkansas         Tupelo Local News Mississippi
The Green Register                  Kent Local News Washington              Vero Beach Local News Florida
Bozeman News                        Kodiak Local News Alaska                Valdosta Local News Georgia
Associated Press
                                    Laramie Local News Wyoming              Watertown Local News South Dakota
Sacramento News
Aiken Local News South Carolina     Las Cruces Local News New Mexico        Waukesha Local News Wisconsin
Akron News Online Ohio              Maui Local News Hawaii
Amarillo Local News Texas           Minot Local News North Dakota
Anaconda Deer Lodge News Montana    Moab Local News Utah
Aurora City News Illinois           Montauk Local News New York
Beckley Local News West Virginia    Monterey City News California
Brattleboro Local News Vermont      Moscow Local News Idaho
Broken Arrow Local News Oklahoma
                                    Murfreesboro Local News Tennessee
Chandler Local News Arizona
Chicopee Local News Massachusetts   North Platte Local News Nebraska
Chincoteague Local News Virginia    Pawtucket Local News Rhode Island
Coon Rapids Local News Minnesota    Pembroke Pines Local News Florida
Corvallis City News Oregon          Petoskey Local News Michigan
Decatur Local News Alabama          Rochester News Online New Hampshire
Dubuque Local News                  Saint Augustine News Florida
Elko Local News Nevada              Salina Local News – Kansas
Exton News Pennsylvania             San Diego News Online – California
Florissant Local News Missouri      Sanford Local News Maine
Publish, Engage & Get Noticed!

News	
  Sites	
  –	
  Associate	
  Press	
  
AL	
        Birmingham	
                       IN	
     Evansville	
            NH	
     Concord	
              TN	
     Nasville	
  
            Mobile	
                                    Indianapolis	
          NJ	
     Dow	
  Jones/DJ	
               Chattanooga	
  
            Montgomery	
                                South	
  Bend	
                  Mount	
  Laurel	
               Knoxville	
  
AK	
        Anchorage	
                        IO	
     Des	
  MoineS	
                  Newark	
                        Memphis	
  
            Juneau	
                                    Iowa	
  City	
                   Pleasantville	
        TX	
     Austin	
  
AZ	
        Phoenix	
                          KS	
     Topeka	
                         Trento	
                        El	
  Paso	
  
            Tucson	
                                    Wichita	
               NM	
     Albuquerque,	
                  Fort	
  Worth	
  
AR	
        Li]le	
  Rock	
                    KY	
     Frankforts	
            NY	
     Albany	
                        Harlingen	
  
                                                        Lexington	
                      Buffalo	
                       Houston	
  
CA	
          Sherman	
  Oaks	
                         Louisville	
                     Mineola	
                       San	
  Antonio	
  
              Orange	
  County	
                        Pikeville	
                      Syracuse	
             UT	
     Salt	
  Lake	
  City	
  
              Sacramento	
                     LA	
     Baton	
  Rouge	
                 White	
  Plains	
      VT	
     Montpelier	
  
              San	
  Diego	
                            New	
  Orleans	
        NC	
     Charlotte	
            VA	
     Norfolk,	
  VR	
  
              Los	
  Angeles	
                 MA	
     Augusta	
                        Raleigh	
                       Richmond	
  
              San	
  Francisco	
                        Portland	
              ND	
     Bismark	
                       Roanoke	
  
              San	
  Jose	
                    MD	
     Annapoli	
                       Fargo	
                         SpringPield	
  
              Fresno	
                                  Baltimore	
             OH	
     CincinnatI	
           WA	
     Olympia	
  
              Denver	
                                  Hagerstown	
                     Cleveland	
                     Seattle	
  
              Dover,	
  Delaware	
                      Lanham	
                OK	
     Oklahoma	
  City	
              Spokane	
  
CT	
          Hartford	
                       MA	
     Boston	
                         Tulsa	
                WV	
     Charleston	
  
              New	
  Haven	
                            SpringPield	
           OR	
     Grants	
  Pass	
                Huntington	
  
              Stamford	
                       MI	
     Detroit	
                        Portland	
                      Morgantown	
  
DC	
          Washington	
                              Grand	
  Rapids	
                Salem	
                WI	
     Madison	
  
FL	
          Cape	
  CarnaveralL	
                     Lansing	
               PA	
     Harrisburg	
                    Milwaukee	
  
              Jacksonville	
                            Traverse	
                       Philadelphia	
                  Wausau	
  
              Miami	
                          MN	
     Minnapolis	
                     Pittsburg	
            WY	
     Cheyenne	
  
Ga	
          Albany	
                                  St.	
  Paul	
                    State	
  College	
  
              Atalnta	
                        MS	
     Jackson	
               PR	
     Puerto	
  Rico,	
  
HI	
          Honolulu	
                       MO	
     St.	
  Louis	
          RI	
     Providence	
  
              Boise,	
  ID	
                            SpringPield	
           SC	
     Charleston	
  
IL	
          Champaign	
                               Jefferson	
  City	
              Columbia	
  
              Chicago	
                                 Kansas	
                SD	
     Pierre,	
  SD	
  
              Elgin	
                          MT	
     Helena	
                         Sioux	
  Falls	
  
              Peoria	
                         NV	
     Carson	
  City	
  
              SpringPield	
                             Las	
  Vegas	
  
Clientele
Get Started in Getting Noticed!
         Call us today…949-459-0608



              Thank you!




  PUBLISH, ENGAGE & GET NOTICED

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  • 1. PUBLISH, ENGAGE and GET NOTICED! 949-459-0608 | www.befirstinc.com ©  2013  BeFirst  Media  Group  -­‐  All  Rights  Reserve  
  • 2. At BeFirst, distributing content thru our network helps you learn more about your website so you can make it more useful for visitors BeFirst Media Group content distribution network provides solutions so every piece of content is optimized to actively engage all key audiences, across all traditional, digital, social and mobile channels.  With a viewership of over 20 million, and12 million in social channels, BeFirst offers the most innovative ways to reach your audience. • Syndicate fresh content daily to journalists, online audiences, bloggers • Re-tweet, re-publish, and re-distribute automatically and get picked up • Google, Bing and Yahoo News approved • Reach domestic as well as international trade magazines • Intelligent reporting by tracking URLs, trends and more • Know when it is the best time to deploy Email campaigns • Learn how content on your website is converting new prospects • Increase PR rating and be found high in Google, Yahoo and Bing Facts About BeFirst Media Group: Syndication to Social Channel Followers Social Media Management more than 60 News 1.6 Million on Twitter via 100 feeds Online Brand Reputation Sites 10+ Million on Facebook/Linkedin Social Media CRM 20+Million Monthly 60 posts of more than 10 Google+ Analytic Tools Viewers 10 posts of more than 10 Pinterest ---thru partnership with 35,659,440+ page Simplify360 views
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  • 4. Social media has value. Content makes it grow! BeFirst content distribution network allows you to connect the dot from content to social, to webpages to email marketing…..easily! With 7 articles per week going on 8 months, Mossy’ facebook has increase “likes” 103%, Twitter by 99%. Overall, BeFirst increase conversions by 43% and gaining steam on its’ competitor. Audiences come with many different Email marketing comes with some challenges. interests. With BeFirst content strategy, we To constantly figure out the best conversions is uncovered the most active page and hard to tackle. Through content, we were able achieve higher efficiency in messaging by to provide Great Day, Inc., the intelligence of dedicating the best resources for Great Day, the best time their audience is online. Inc. Top  URLs   Visitors   Home  Page   4,147   Decoy  Tree   7,293   Truck  N'Buddy   4,275   Power  Loader   16,016   New  Product  Announcement   3,408   ClimateMaster   5,474   Accessories   11,583   Hitch  Up  Pet  Step   14,443   ClimateMaster   3,222   Mightly  Lite  Scooter  Carrier   6,794        Total  30  Days   76,655  
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  • 6. We Deliver – Insight to Demographics Mossy Oak’s Social Reach 24 9,505 134,214 939,498 Sites Posts Unique Visitors Page Views Mossy Oak foundation begins with camouflage design; audience tends to be mainly males 25+, pursuing varied interests in the outdoor space such as gaming and hunting. Although Mossy Oak has other properties, this report will highlight the demographic nature of the apparel line. Learn how we helped Mossy Oak uncover new affinities previously left attended. Media Type Demographics Education Age Less Than HS 5% 0-17 1% Diploma 8% 18-24 5% 25% 25-34 25% High School 38% 38% 45-54 36% Some College 35% 26% Bachelors Degree 55-64 5% 14% 6% Graduate Degree 65+ 3% Household Income $0-$24,999 7% Gender 31% $25k-$49,999 24% $50k-$74,999 32% Female 24% Forums Blogs $75k-$99,9999 21% Male 76% Facebook Micro-blogs $100k-$149,999 10% $150k+ 6%
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