This document provides an overview of social media in 2012. It discusses key terms added to the Oxford English Dictionary in 2011 like LOL and hashtags. Popular social media platforms from that time are mentioned, including LinkedIn, Facebook, YouTube, Twitter, and Pinterest. The document encourages sharing images and videos to engage audiences and highlights statistics on time spent on social media platforms. Core principles for social media use are outlined, such as being respectful, cleaning up messes, and focusing on impressions. Contact information is provided for additional social media coaching.