Social Media Overview
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This document discusses social media and its uses. It defines social media as digital media that allows for interaction between users online through sharing words, sounds and pictures. It then lists popular social media tools like Facebook, Twitter, LinkedIn, YouTube and Instagram. It provides details on setting up accounts and pages for Facebook and Twitter and using features like hashtags, retweets and mentions. It also discusses how to integrate social media links and feeds into websites to encourage connections.
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Social Media Overview
- 1. • What is Social Media? • Why Use It? • Social MediaTools • Facebook • Twitter • Linking social media in your website www.smilingspiders.com
- 2. What is Social Media? www.smilingspiders.com
- 3. WikipediA "a term used to describe the type of media that is based on conversation and interaction between people online.Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial."
- 5. "a term used to describe the type of media that is based on conversation and interaction between people online.Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial."
- 7. Social Media – Business Social Networks – Personal
- 9. 10 Reasons to Use Social Media
- 10. 10 Reasons to Use Social Media
- 11. 10 Reasons to Use Social Media
- 12. 10 Reasons to Use Social Media
- 13. 10 Reasons to Use Social Media
- 14. 10 Reasons to Use Social Media
- 15. 10 Reasons to Use Social Media
- 16. 10 Reasons to Use Social Media
- 17. 10 Reasons to Use Social Media
- 18. 10 Reasons to Use Social Media
- 20. What Social MediaTools DoYou Use?
- 21. Popular Social Media Apps: Blogs *Facebook *Twitter Linked In Vimeo/YouTube Instagram Pinterest
- 22. Facebook – How to create a business page https://www.youtube.com/watch?v=O9SDy5 8HBYo
- 23. PromoteYour Page - Like Button - Activity Feed - Like Box - Live Stream http://developers.facebook.com/plugins
- 25. Ways to Attract Fans/Likes Invites Listen & Respond Relationships & Referrals Add links website/blogs/newsletter FacebookAds Like Other Pages Contests / 500th fan Add FB address in email/cards
- 27. Twitter Communication Anyone know what these mean? Tweet Reply Mention Retweet
- 28. Twitter Communication Tweet: #tag Reply: @username Mention: via @username Retweet: RT @username Direct Message: DM @username
- 29. TwitterTips Use hashtags Retweet others Thank when RT Use search tool (review tweets, bios) Follow based on current following/followers See: http://blogoneanother.com/twitter-symbols/
- 33. www.smilingspiders.com Encourage people to connect Social Links: On every page
- 34. www.smilingspiders.com Connect with them: Blog / News
- 35. www.smilingspiders.com Make it easy to connect -Twitterfeed
Editor's Notes
- Introduction to social media, social media tools, and social media campaign.
- What is social media?
- Wikipedia defines social media as "a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial.” This is actually a great definition but when you first hear it, its not exactly friendly on the ears. Lets take a look at short video and then we’ll revisit this.
- Social media explained visually. http://www.youtube.com/watch?v=SgNIIUD_oQg
- Ok, here’s the definition again, take a moment and re-read it. How does this feel now? The term media is in reference to digital words sounds & pictures (anything missing from this list---video) and people then have conversations about the media and share the media using the internet. Most of you deal with social media on a daily basis but we’re going to spend a little time talking about what social media is because social media, social campaigns, and social networking tend to be lumped together as one thing and they are different.
- Ok, here’s the definition again, take a moment and re-read it. How does this feel now? The term media is in reference to digital words sounds & pictures (anything missing from this list---video) and people then have conversations about the media and share the media using the internet. Most of you deal with social media on a daily basis but we’re going to spend a little time talking about what social media is because social media, social campaigns, and social networking tend to be lumped together as one thing and they are different.
- Most of you deal with social media on a daily basis but we’re going to spend a little time talking about what social media is because social media, social campaigns, and social networking tend to be lumped together as one thing and they are different.
- What is social media?
- More on line exposure thru social – you want your business to be visible to your target audience. People are on it – people will see you if you are on it too.
- 27 % of business use advertisments to get their brand out there Events – 51% use these BUT 71% of businesses use social media
- It’s a 2 way thing – a conversation
- Facebook – 77 % of B2C companies generate links thru it.
- 52% of marketeers found customers thru Facebook.
- All age groups are on social media. You can contact your target age group – it will be seen as personal because they’re using it.
- Since people are spending more time on these platforms, - every day, it is no longer difficult to build relationships with them once you are on the same sites.
- Your Followers are offered promos and discounts
- The more you’re out there – the more google sees you and ranks your business higher.
- The cost is time rather than money
- Social media tools can be broken down into categories. For your campaign you will most likely be working with categories pointed out by orange. (explain categories/examples) .
- What tools are you using in each of these categories? *Revisit this page when looking at plan details.
- Customize your page. There are a ton of apps. To choose, think of your goals and what would be a good way to meet your goal and then see if there’s an app for that. Use the Twitter app to show your entire feed as a tab on the page. Use selective twitter to send select tweets as a status update to your page. On Twitter you post more 6 times. On facebook limit it to 3. Use FDML to create custom pages. *you have to know html/css Page Maps lets you display your location and points of interest you designate. Fan Apps is suite of apps centralized for the admin so you can do polls, contests etc. MyTop Fans…Finds and features most active fans. Slideshare is most know for sharing ppt presentations (it’s a social site in and of itself). MyCountdown lets you countdown to anything…an event, a contest. Div Share lets your fans share mp3, images, video. There are a ton of apps. To choose, think of your goals and what would be a good way to meet your goal and then see if there’s an app for that.
- Customize your page. There are a ton of apps. To choose, think of your goals and what would be a good way to meet your goal and then see if there’s an app for that. Use the Twitter app to show your entire feed as a tab on the page. Use selective twitter to send select tweets as a status update to your page. On Twitter you post more 6 times. On facebook limit it to 3. Use FDML to create custom pages. *you have to know html/css Page Maps lets you display your location and points of interest you designate. Fan Apps is suite of apps centralized for the admin so you can do polls, contests etc. MyTop Fans…Finds and features most active fans. Slideshare is most know for sharing ppt presentations (it’s a social site in and of itself). MyCountdown lets you countdown to anything…an event, a contest. Div Share lets your fans share mp3, images, video. There are a ton of apps. To choose, think of your goals and what would be a good way to meet your goal and then see if there’s an app for that.
- Checkout the social plugins page. Add these to your websites/blog/newsletter.
- Great Facebook page examples.
- Signs of a good facebook page are likes, comments, wall posts, new fans, fans sharing through their own sites.
- Lets watch another short video which will give you an overview of how the tools works. http://www.howcast.com/videos/149055-How-To-Use-Twitter
- Using Twitter to communicate.
- Using Twitter to communicate.
- Using Twitter to communicate.
- This is a tiny sampling of applications to be used with with Twitter. These apps are all tied to Twitter so you login with your twitter account. Add photos using TwitPic. Got to twitpic to upload, mobile apps will take of this in the background. http://www.twitpic.com Add video to your tweets using Bubble Tweet. Register and upload through their site. http://www.bubbletweet.com Use Bitly to shorten long urls….bitly also tracks clicks. *will show bitly next slide. http://www.bitly.com TweetDeck is a desktop client (you download) that lets you manage multiple twitter accounts, sort content and favorite users. It also works with other tools like google buzz, foursquare. You can schedule updates. Slick looking! http://www.tweetdeck.com Twitterfeed is a web-based service that lets you do nearly everything TweetDeck does. http://www.twitterfeed.com Twhirl is another desktop client. http://www.twhirl.org Twinfluence (metric tool) http://twinfluence.com Twittalyzer (metric tool) http://www.twitalyzer.com Twtpoll (pooling tool) http://www.twtpoll.com
- Bitly is a great tool to use with Twitter. Bitly shortens link AND will track your clicks. http://www.bitly.com
- What is social media?
- What is social media?
- What is social media?
- What is social media?
- Be good.
- What is social media?